EFL Trophy Rebranded as Jersey Mike's Trophy in Record 5-Year Deal
- Rebranding and New Sponsor: The EFL Trophy has been officially rebranded as the Jersey Mike's Trophy, with the American sandwich chain becoming the new title sponsor effective immediately for the 26-27 campaign.
- Record Financial Deal: This partnership is a record-breaking five-year agreement for the competition, valued at approximately £5 million, providing a financial boost and an initial £900,000 prize fund increase for participating clubs.
- Jersey Mike's Expansion Strategy: Jersey Mike's is utilizing this tournament sponsorship to support its major expansion across the UK and Ireland high streets, with plans to open up to 400 locations.
The English Football League has officially announced American sandwich chain Jersey Mike's as the new title sponsor of the EFL Trophy. Effective immediately for the 26-27 campaign, the competition has been rebranded as the Jersey Mike's Trophy, complete with updated tournament branding featured on official match balls, stadium displays, and the silverware itself.
All-New EFL Jersey Mike's Trophy Logo
The partnership is a record agreement for the competition, spanning five years and valued at approximately £5 million. The deal provides a financial boost for participating clubs across League One, League Two, and invited Premier League Under-21 sides, including an initial £900,000 prize fund increase distributed this season.
Jersey Mike's takes over the naming rights following the conclusion of Vertu's sponsorship deal at the end of last season. The fast-food chain is using the tournament partnership to support its major expansion across the UK and Ireland high streets, with plans to open up to 400 locations starting in London.
EFL Trophy Logo History
The EFL Trophy has an extensive naming history, with four different names in the past six years alone.
New Branding on EFL Trophy
EFL Jersey Mike's Trophy Ball
Based on the standard 2026-2027 EFL football, the EFL Jersey Mike's Trophy ball comes with the added logo.
EFL Jersey Mike's Trophy Sleeve Badge
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