Atlanta United FC Unveil Badge and Club Colors
Jul 10, 2015, by Pat
The new MLS franchise in Atlanta, set to enter the league for the 2017 season, has unveiled its name, badge and colors. Officially named Atlanta United FC, the new Atlanta-based MLS team will don black, red and gold colors, as it was revealed at the team presentation.
Atlanta United FC Logo
This is the new Atlanta United FC logo, featuring the three colors black, red and gold in a clean design.
The Atlanta United logo has a circled shape, inspired by the city's seal. A bold gold A is placed centrally above the striped center circle of the new Atlanta United crest.
Positioned behind the striking A, the five black and red stripes represent five pillars of Atlanta United: unity, determination, community, excellence and innovation.
Concerning colors, the three primary colors to be sported by Atlanta United were chosen as follows: black as a symbol of strength and power, red as a reflection of pride and passion and gold to represent excellence.
Featuring a classic football logo silhouette, the new Atlanta United FC badge confirms the trend in MLS towards more European logos, often drawing inspiration from German crests and their clear design language.
What do you think about the new Atlanta United badge, colors and general club identity? Let us know in the comments below.
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Deportivo Cali 1965 First Title Commemorative Kits Released
Colombian club Deportivo Cali and their technical sponsor Hillside have launched a special-edition capsule celebrating the club's historic first league championship won in 1965. The release consists of two retro-inspired jerseys — one in green and another in white — that pay tribute to the monumental title won over six decades ago.
Both shirts embrace a classic mid-60s aesthetic, anchored by an open polo-style collar. The green shirt features a contrasting white collar and cuffs, complemented by a tonal sublimated pattern of stripes, pennants, and historic club insignia across the fabric. In turn, the white version offers a clean, elegant look highlighted by rich emerald green trim. On the collar ribbing, knit detailing spells out "19 CAMPEÓN 65" in tribute to the landmark campaign.
Each jersey is adorned with a vintage Deportivo Cali crest topped by a single embroidered golden star representing that maiden triumph. Additional commemorative touches include a retro script Hillside graphic at the lower back and a stitched authentic crest patch near the hem displaying "Cali - Un Amor para toda la Vida 1912". The limited-edition pieces are delivered in custom collector's packaging alongside a certificate of authenticity.
