Atlanta United FC Unveil Badge and Club Colors

The new MLS franchise in Atlanta, set to enter the league for the 2017 season, has unveiled its name, badge and colors. Officially named Atlanta United FC, the new Atlanta-based MLS team will don black, red and gold colors, as it was revealed at the team presentation.

Atlanta United FC Logo

This is the new Atlanta United FC logo, featuring the three colors black, red and gold in a clean design.

The Atlanta United logo has a circled shape, inspired by the city's seal. A bold gold A is placed centrally above the striped center circle of the new Atlanta United crest.

Positioned behind the striking A, the five black and red stripes represent five pillars of Atlanta United: unity, determination, community, excellence and innovation.

Concerning colors, the three primary colors to be sported by Atlanta United were chosen as follows: black as a symbol of strength and power, red as a reflection of pride and passion and gold to represent excellence.

Featuring a classic football logo silhouette, the new Atlanta United FC badge confirms the trend in MLS towards more European logos, often drawing inspiration from German crests and their clear design language.

What do you think about the new Atlanta United badge, colors and general club identity? Let us know in the comments below.