Germany to Sign Record-breaking €1 Billion Kit Deal
According to a report in BILD this morning, Adidas is ready to invest heavily to renew the kit contract with the Germany national team, with Nike also strongly interested.
Adidas or Nike? Who Will Become the New Germany Kit Supplier?
BILD states that Adidas is prepared to pay Germany up to €100m a year in a 10-year contract, even more than it pays for Manchester United, the currently highest kit contract in world football.
Adidas was quick to react to the reports in Germany, stating that it would be too early to talk about a possible renewal:
"Our ongoing contract with DFB runs until the end of 2018. Therefore it's actually too early to speculate about a renewal", commented Adidas spokesman Oliver Brüggen. "Adidas and Germany simply belong together. At Adidas, we generally don't comment on contract details."
The report goes on to say that Nike would also be weighting up an offer of more than a billion Euro for the 10 years period from 2018 to 2028.
A possible €100m kit contract for the Germany national team would more than double the currently highest-valued national team kit supplier contract, France with €42.6m.
Most valuable International Football Shirt Sponsorship Deals
| Country | Kit Supplier | Value | Deal ends |
| Germany (possible) | Adidas / Nike | €100m | 2028 |
| France | Nike | €42.6m | 2018 |
| England | Nike | €34.5m | 2018 |
| Brazil | Nike | €30.7m | 2018 |
| Spain | Adidas | - | 2026 |
| Germany (current) | Adidas | €25m | 2018 |
| Italy | Puma | €18m | 2022 |
When Adidas last renewed the kit supplier contract with Germany in 2007, Nike was reportedly offering twice as much as the German company, with the German FA opting to continue with their long-term partners anyway.
Should Germany stay with Adidas or join Nike? Let us know in the comments below, and also check out the Adidas Germany Euro 2016 Home, Away and Goalkeeper Kits.
FC Tiamo Hirakata 26-27 Home Kit Released
Japanese Football League side FC Tiamo Hirakata has officially unveiled their new 2026-27 home kit, produced by sportswear brand Jogarbola. The release introduces a cracking design under the club's Reborn campaign for the upcoming JFL season, symbolizing a new beginning for the club.
Brighton to Wear 125th Anniversary Kit Against Arsenal
Brighton & Hove Albion have confirmed they will wear their limited-edition Nike 125th anniversary kit during their 2026-27 match against Arsenal in September 2026. The special shirt, which was initially released in May 2026 and draws inspiration from the club's original 1901 kit, will be showcased on the pitch to celebrate the club's founding milestone. Although the official anniversary falls on June 24, the commemorative fixture against the Gunners has been selected as the dedicated anniversary match where the team will debut the historic design.
Nike Creates Personalized Mercurial 2026 World Cup Boots for Kylian Mbappé's France Goalscoring Record
Kylian Mbappé has officially cemented his legacy as the greatest goalscorer in the history of the French national team, surpassing Olivier Giroud to take the top spot. To celebrate this historic milestone of reaching 58 international goals, Nike has presented the star forward with a personalized pair of Mercurial Superfly 11 boots. This special edition footwear arrives just in time as Mbappé prepares to make his 100th appearance for Les Bleus.
The custom Nike Mercurial Superfly 11 Mbappé 2026 World Cup boots features a distinct "58" lightly printed on the lateral side of the heel, representing his record-breaking goal tally. Additionally, a small French tricolor flag is prominently positioned near the heel collar, paying direct homage to his national team.

