Germany to Sign Record-breaking €1 Billion Kit Deal
Sep 8, 2015, by Pat
According to a report in BILD this morning, Adidas is ready to invest heavily to renew the kit contract with the Germany national team, with Nike also strongly interested.
Adidas or Nike? Who Will Become the New Germany Kit Supplier?
BILD states that Adidas is prepared to pay Germany up to €100m a year in a 10-year contract, even more than it pays for Manchester United, the currently highest kit contract in world football.
Adidas was quick to react to the reports in Germany, stating that it would be too early to talk about a possible renewal:
"Our ongoing contract with DFB runs until the end of 2018. Therefore it's actually too early to speculate about a renewal", commented Adidas spokesman Oliver Brüggen. "Adidas and Germany simply belong together. At Adidas, we generally don't comment on contract details."
The report goes on to say that Nike would also be weighting up an offer of more than a billion Euro for the 10 years period from 2018 to 2028.
A possible €100m kit contract for the Germany national team would more than double the currently highest-valued national team kit supplier contract, France with €42.6m.
Most valuable International Football Shirt Sponsorship Deals
| Country | Kit Supplier | Value | Deal ends |
| Germany (possible) | Adidas / Nike | €100m | 2028 |
| France | Nike | €42.6m | 2018 |
| England | Nike | €34.5m | 2018 |
| Brazil | Nike | €30.7m | 2018 |
| Spain | Adidas | - | 2026 |
| Germany (current) | Adidas | €25m | 2018 |
| Italy | Puma | €18m | 2022 |
When Adidas last renewed the kit supplier contract with Germany in 2007, Nike was reportedly offering twice as much as the German company, with the German FA opting to continue with their long-term partners anyway.
Should Germany stay with Adidas or join Nike? Let us know in the comments below, and also check out the Adidas Germany Euro 2016 Home, Away and Goalkeeper Kits.
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The Puma Troyes 26-27 home shirt features the club's traditional blue base, adorned with an all-over tonal graphic inspired by the architectural heritage of Troyes, specifically its iconic half-timbered wooden houses (maisons à pans de bois). The geometric lines create an intricate textured appearance across the front and sleeves. White accents complement the design.
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New official promotional pictures of the Adidas FC Bayern München 26-27 third kit have leaked via @Bundesleaker, providing an up-close look at the German giants' upcoming European look ahead of its official release.
The Adidas Bayern München 2026-27 third jersey combines a dark navy and purple base with vivid reddish-orange detailing on the collar, Adidas three stripes, and sponsor applications. The focal point of the shirt is an intricate, all-over abstract graphic pattern that subtly incorporates historical references to Bayern's iconic European Cup triumphs, including their 1974 continental title. The design is rounded off with a monochrome, textured club crest on the chest.
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The Puma Leganés 26-27 third shirt introduces an eye-catching aesthetic dominated by a bright pink base adorned with dynamic vertical brush stroke graphics. All detailing arrives in contrasting "Electric Peppermint," including the monochromatic club crest, Puma cat logos, side panels, and striped trim on the round collar and sleeve cuffs.
Virtus Entella 26-27 Away Kit Released
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Carrarese Calcio 26-27 Home Kit Released
Italian Serie B side Carrarese Calcio 1908 and technical sponsor Givova have officially unveiled the club's new home kit for the 2026-27 season.
The Givova Carrarese Calcio 26-27 home shirt features the club's traditional blue and yellow colorway in a bold diagonal block layout. Designed to symbolize a chromatic embrace rather than a division of colors, the jersey blends a royal blue upper section with a vibrant yellow lower base. The design is framed by a yellow crew-neck collar and matching sleeve cuffs, while the back collar is detailed with the local motto "Duri come il Marmo" in tribute to the city's famed marble heritage.
Blue shorts accented with yellow trim and matching blue socks complete the new Givova Carrarese 2026-27 home uniform.
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The design brings a fresh and clean approach on the traditional green base, using classy white polo collar, sleeve cuffs and shoulder lines. A complicated diamond grid pattern is placed across the shirt, creating a modern twist on an overall classic jersey.
What do you think of the new Goiás 26-27 home kit by Diadora? Let us know in the comments below.