Sponsorship

Tigres UANL’s historic kit partnership with Adidas is set to end after more than two decades, with the club poised to switch to Reebok ahead of the 27-28 season. Following reports that talks between the Liga MX giants and Reebok are in advanced stages, new details have emerged revealing how the relationship between Tigres and Adidas broke down.

According to reports from Mexican journalist Andrés Vaca, the split was heavily influenced by internal friction during contract negotiations handled by Tigres president Carlos Emilio González. While the impending deal with Reebok is expected to be financially superior and position Tigres as the brand's primary flagship club across Latin America, the abrupt rupture of the 20-year alliance with Adidas has created frustration behind the scenes. Additional factors, such as disagreements over royalty bonuses and squad marketability, also contributed to negotiations stalling.

Reebok's takeover in 2027 will mark a massive statement in Liga MX as they continue to rebuild their football portfolio. Until then, Adidas will fulfill the remainder of its contract running through 2027, meaning the upcoming 26-27 season kits will be the Three Stripes' final release for Tigres.

Real Madrid has officially announced a new global partnership with AI cloud and data center company IREN. Under the agreement, the Nasdaq-listed firm becomes the club's Official AI Cloud Partner. The alliance marks IREN's first sponsorship foray into European soccer, with both parties set to collaborate on community initiatives, technological innovation, and digital transformation.

The partnership aligns with IREN's expanding operations across the continent, following its acquisition of Spanish data center developer Nostrum Group earlier this year to secure local power and infrastructure. Within Real Madrid's commercial hierarchy, IREN enters as a global club partner rather than a primary kit sponsor, joining the tier directly beneath primary partners Adidas, Emirates, and sleeve sponsor HP.

IREN has rapidly increased its footprint in the sports world throughout 2026. Prior to linking up with the Spanish giants, the firm secured a landmark jersey patch agreement with the NBA's Golden State Warriors starting in the 26-27 season, reported to be the most lucrative jersey patch deal in North American sports. While financial terms for the Real Madrid agreement were not disclosed, it highlights Madrid's ongoing strategy to align with major technological and digital infrastructure brands.

Following the announcement of the latest artist to collaborate with Barcelona and Spotify for this season's first El Clásico - Tyler, The Creator, we can now provide a full look over all artists to have featured in this unique campaign so far.

Huge thanks to our partner @whatthekit_x for compiling and creating this graphic.

Liga MX side Querétaro have officially announced Mexican baking giant Bimbo as their new main partner. The partnership will see the iconic Mexican brand take pride of place on the front of the Gallos Blancos' home and away kits across all competitive categories.

The arrival of Bimbo sees the brand's classic logo replace the central "Querétaro" wordmark that had previously occupied the chest of the club's 26-27 Skechers kits. Club officials noted that securing Bimbo represents a significant step forward in their project, adding a world-renowned domestic corporate partner to support the team's ongoing development.

Querétaro had unveiled their 26-27 Skechers kits earlier in the summer without a primary commercial sponsor. With Bimbo taking over the chest, Gallos Blancos follow in the footsteps of several traditional Mexican clubs to carry the famous logo, giving their shirts a familiar and classic Liga MX aesthetic.

American record label Dreamville, founded by rapper J. Cole, has announced a brand-new collaboration with French champions Paris Saint-Germain. Teased across social media with the club's famous slogan "Ici c’est Paris!" and the hashtag #LeFallOff, the joint project brings together one of hip-hop's most prominent labels and one of world football's most fashion-forward clubs.

The collaboration is being released exclusively at the Paris Saint-Germain flagship store situated at 92 Avenue des Champs-Élysées in Paris. Running on Friday, November 6, 2026, from 11:00 AM to 8:00 PM, the in-store event offers the pieces strictly in limited quantities.

This drop marks another chapter in the relationship between PSG and Dreamville, following their previous lifestyle capsule released in the United States in 2025. While full product details remain closely guarded, the project continues PSG's longstanding tradition of high-profile music and streetwear crossovers, merging Dreamville's distinctive branding with Parisian football culture.

Paraguayan giants Cerro Porteño took to the pitch with a notable makeshift modification on their kits during their Torneo Clausura match against Libertad. The club applied a dual-colored red and blue patch directly over the chest to conceal the logo of primary sponsor ueno bank, which usually sits prominently above Tigo.

The swift move comes after the Central Bank of Paraguay intervened and initiated a resolution process for ueno bank following a severe drop in the institution's solvency index below legal thresholds, leading to a complete halt of its operations. Rather than sporting the failed financial entity's branding on their Puma kits, Cerro Porteño opted to cover it up on the pitch, a move mirrored across Paraguayan football as rivals Olimpia and the national football association took steps to scrub the brand from uniforms and stadiums.

Cerro Porteño had signed an extensive long-term agreement with the bank that was set to run through 2030, covering not only jersey sponsorship but also the naming rights for their stadium, La Nueva Olla. With legal teams now reviewing the contract for formal termination, the club is set to permanently strip the branding across all kit wear and club facilities.

Tigres UANL’s historic kit partnership with Adidas is set to end after more than two decades, with the club poised to switch to Reebok ahead of the 27-28 season. Following reports that talks between the Liga MX giants and Reebok are in advanced stages, new details have emerged revealing how the relationship between Tigres and Adidas broke down.

According to reports from Mexican journalist Andrés Vaca, the split was heavily influenced by internal friction during contract negotiations handled by Tigres president Carlos Emilio González. While the impending deal with Reebok is expected to be financially superior and position Tigres as the brand's primary flagship club across Latin America, the abrupt rupture of the 20-year alliance with Adidas has created frustration behind the scenes. Additional factors, such as disagreements over royalty bonuses and squad marketability, also contributed to negotiations stalling.

Reebok's takeover in 2027 will mark a massive statement in Liga MX as they continue to rebuild their football portfolio. Until then, Adidas will fulfill the remainder of its contract running through 2027, meaning the upcoming 26-27 season kits will be the Three Stripes' final release for Tigres.

Liga MX side Querétaro have officially announced Mexican baking giant Bimbo as their new main partner. The partnership will see the iconic Mexican brand take pride of place on the front of the Gallos Blancos' home and away kits across all competitive categories.

The arrival of Bimbo sees the brand's classic logo replace the central "Querétaro" wordmark that had previously occupied the chest of the club's 26-27 Skechers kits. Club officials noted that securing Bimbo represents a significant step forward in their project, adding a world-renowned domestic corporate partner to support the team's ongoing development.

Querétaro had unveiled their 26-27 Skechers kits earlier in the summer without a primary commercial sponsor. With Bimbo taking over the chest, Gallos Blancos follow in the footsteps of several traditional Mexican clubs to carry the famous logo, giving their shirts a familiar and classic Liga MX aesthetic.