Premier League, La Liga, Bundesliga, Serie A and 5 More Leagues - Which Brands Dominate Which League?
Which brand wins he kit battle in Europe's and Latin America's biggest leagues? The most logical sponsorship in football is obviously the connection between a sports brand and a football club, while other partnerships such as an Official Timekeeping Partner, Official Logistics Partner or an Official Wine Partner will always appear kinda strange.
Paladar Negro's stunning infographics reveal that various of the biggest leagues in Europe and Latin America are not dominated by the giants Adidas and Nike, but feature various small sport supplier who kit out at least one club. For example, US-giant Nike makes the kits for one Premier League club only, while the small Italian sports manufacturer Macron produces the kits for two Premier League clubs.
Which Brand Dominates Which League? - Europe
The Kit Battle is either won by Adidas or Nike in every European League.
Bundesliga
La Liga
Ligue 1
Premier League
Serie A
Which Brand Dominates Which League? - Latin America
Latin America's kit supplier market is neither dominated by Adidas and Nike - with the exception of the Brazilian Serie A.
Argentina
Brazil
Colombia
Mexico
A large diversity of different kit manufacturers. What's the most interesting / boring league in terms of kit suppliers? Let us know in the comments section below.
Vintage Football Shirts
from Cult Kits
2000/01 Chelsea Zola #25 L/S Away Shirt (L) Umbro
1991 Cruzeiro GK Shirt (L) Finta
2019/20 AC Milan *BNWT* Puma Iconic T-Shirt (Multiple Sizes)
2000/02 Spain Raul #10 Away Shirt (M) Adidas
2019/20 AC Milan *BNWT* Red Stadium Jacket (Multiple Sizes) Puma
2002/04 Argentina Batistuta #9 Away Shirt (M) Adidas
2019/20 AC Milan *BNWT* Casuals Crew Jumper Sweater (Multiple Sizes) Puma
2021/22 Detroit City Bomber Jacket (M) Starter
1998/00 Germany Klinsmann #18 Home Shirt (XL) Adidas
2006/07 Le Mans *Player Issue* Home Shirt (L) Kappa
MLS Players Wear Their National Flags on Kits Ahead of 2026 World Cup
Major League Soccer last weekend hosted a dedicated "Farewell Week" to send off its international stars. To mark the occasion, all clubs across the domestic league took to the pitch wearing specially customized kits that honored the various nations represented within their squads.
The most prominent visual update to the MLS uniforms was the addition of official national flags printed directly on the chest for all players and coaching staff. In a highly thoughtful and personalized touch, the league provided specialized double-flag variations for athletes holding dual citizenship. This bespoke detail allowed these specific players to proudly represent both their current homelands and their heritage simultaneously before joining their respective national team camps.
Beyond the chest graphics, teams also sported a unique set of squad numbers on the back of their shirts, featuring a custom pattern made up of the flags of all 48 countries participating in this summer's World Cup.
What do you think of this customized flag concept for the MLS World Cup Farewell Week? Let us know your thoughts in the comments below.
Śląsk Wrocław Announces Macron Kit Deal - No More Nike
Macron has signed a multi-year agreement to become the technical partner of Polish club WKS Śląsk Wrocław.
Starting from the 2026-27 season, the Italian brand will provide technical apparel for the club's men's first and second teams, women's team, youth academy, and blind football team. The five-season deal is the most significant technical partnership in the club's history and includes plans for a new merchandising line for supporters.
Śląsk Wrocław secured promotion to the Ekstraklasa after an impressive campaign in the second tier. Founded in 1947, the Wrocław-based club has won two Polish league titles, two Polish Cups, and one Super Cup, with experience in European competitions. Macron is developing bespoke game sets that will be revealed before the start of the new season.
The partnership bolsters Macron's presence in Polish football alongside existing deals with Lech Poznań, Widzew Łódź, and GKS Katowice.
