Premier League, La Liga, Bundesliga, Serie A and 5 More Leagues - Which Brands Dominate Which League?
Sep 25, 2015, by Chris
Which brand wins he kit battle in Europe's and Latin America's biggest leagues? The most logical sponsorship in football is obviously the connection between a sports brand and a football club, while other partnerships such as an Official Timekeeping Partner, Official Logistics Partner or an Official Wine Partner will always appear kinda strange.
Paladar Negro's stunning infographics reveal that various of the biggest leagues in Europe and Latin America are not dominated by the giants Adidas and Nike, but feature various small sport supplier who kit out at least one club. For example, US-giant Nike makes the kits for one Premier League club only, while the small Italian sports manufacturer Macron produces the kits for two Premier League clubs.
Which Brand Dominates Which League? - Europe
The Kit Battle is either won by Adidas or Nike in every European League.
Bundesliga
La Liga
Ligue 1
Premier League
Serie A
Which Brand Dominates Which League? - Latin America
Latin America's kit supplier market is neither dominated by Adidas and Nike - with the exception of the Brazilian Serie A.
Argentina
Brazil
Colombia
Mexico
A large diversity of different kit manufacturers. What's the most interesting / boring league in terms of kit suppliers? Let us know in the comments section below.
Premium Material Returns to the World Cup Champions Badge
Alongside the second star above the crest, Spain officially unveiled a new 3D embossed World Champions badge during their recent 3-2 victory over England in the UEFA Nations League. This badge previously appeared on Spain's jersey after their 2026 FIFA World Cup triumph.
Compared to the heat-applied plastic version seen on Argentina's kits, the new badge from Cromotransfer offers a significantly more premium look, featuring an embossed surface and a multi-layered structure. Before that, Adidas has increasingly shifted to pre-applying tournament and champions badges directly in its manufacturing facilities.
However, this upgrade will be exclusive to the authentic player-version jerseys. The fan-version replica shirts will continue to feature the standard heat-transferred plastic badge.
Big thanks to @whatthekit_x for the collage.
Newcastle United 27-28 Home Kit - Early Prediction
Kit insider grhaer9 has shared an early prediction for Newcastle United new 2027-28 home kit, based on leaked information. This is part of a series of his farewell kit designs before stepping away from the concept and leak scene. However, it is important to note that this design is still highly speculative.
The new Newcastle United 2027-28 home kit is expected to feature the new Newcastle United crest, whereas grhaer9’s concept still uses the old crest.
