Swansea City Announces Joma Kit Deal

Spanish brand Joma will replace Adidas as Swansea City kit sponsor from the start of the 2016-17 season, the Welsh club announced today.

Swansea City joins the likes of Espanyol, Granada, Palermo, Sampdoria and Toulouse, who are all kitted out by the leading Spanish sports brand. Adidas has been Swansea City's kit supplier since 2011 when they followed on Umbro.

Joma Becomes Swansea City Shirt Sponsor

Whereas details on kit and apparel launch dates will only be revealed at the end of the season, expect the first-ever Joma Swansea City jerseys to be released ahead of the 16-17 pre-season.

“This really is an exciting partnership,’’ confirmed Swans vice-chairman and commercial director, Leigh Dineen. “I believe it’s a fantastic match.

“They have been fully committed to providing the club with exclusivity, autonomy and a bespoke kit that is different to everyone else and designed with the players and fans very much in mind.’’

Joma representative, Alberto Lopez, said: “We are delighted to be teaming up with Swansea City at such an exciting time for both the club and our company.’’

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