All-New DFB Pokal Logo Unveiled

The new DFB Pokal 2016-2017 logo was officially revealed on Sunday. It boasts an all-new look that that puts the trophy in the focus, created by Stuttgart design agency Strichpunkt. It's the first re-launch since 2003.

“It was time to make a change,” explained DFB marketing director Denni Strich, who added that “we wanted a logo that worked on the global stage and captivated supporters. We’re therefore delighted with the new design.”

2016-2017 DFB Pokal logo

This is the new DFB Pokal logo from the 2016-17 season onwards.

The new DFB Pokal logo for the 2016-17 season onwards features an all-new design. The trophy takes centre stage once again, but this time in a slick, modern way. Spiralling lines reveal the shape of the Cup.

The new logo will be used throughout the upcoming campaign. It will adorn the arms of every shirt worn during the competition, take pride of place on advertising hoardings and feature in the numerous television graphics created by the respective broadcasters.

What do you think of the new DFB Pokal logo? Let us know in the comments below.