Brasileirão

Corinthians, Palmeiras, São Paulo and Santos have joined forces with the São Paulo Football Federation (FPF) and other Brazilian football bodies to push back against possible restrictions on betting, warning that major changes could have a serious financial impact on the sport.

The reaction comes as the Brazilian government prepares a possible executive order to ban online casino operations, while further restrictions on sports betting are still being discussed. Clubs are concerned that tighter rules could put existing sponsorship deals and an important source of football revenue at risk.

And the numbers show why. 13 of the 20 Série A clubs currently have a betting company as their main shirt sponsor, with the combined value of these deals estimated at more than R$1 billion per season. Flamengo (Betano), Fluminense (Superbet), Botafogo (Vbet), Palmeiras (Sportingbet), Corinthians (Esportes da Sorte), São Paulo (Superbet)...

The debate comes as major European leagues have moved in the opposite direction. Italy introduced a broad ban on gambling advertising and sponsorship in 2018, while Spain introduced strict restrictions covering betting advertising and shirt sponsorships from the 2021-22 season. In England, Premier League clubs agreed to remove gambling sponsors from the front of matchday shirts from the 2026-27 season, although other forms of gambling partnerships remain possible.

What do you think of Brazilian clubs pushing back against possible betting restrictions? Let us know your thoughts in the comments below.

Sport Club Corinthians Paulista has officially announced e-commerce giant Shopee as its new main shirt sponsor for the remainder of the 2026 campaign. Despite initial fan concerns that Shopee's signature bright orange branding could clash with the club's strict black-and-white tradition, the company's emblem is rendered in monochrome black on the front of the kit. The agreement covers the final nine rounds of the Brasileirão, making its on-pitch debut during the Derby clash against Palmeiras after Corinthians parted ways with previous sponsor Esportes da Sorte due to the ban on betting sponsors in Brazil.

Coritiba and Italian sportswear brand Diadora have officially launched a special edition kit for the 2026 Pink October breast cancer awareness campaign. Titled the Camisa Sakura, the shirt takes inspiration from Japanese cherry blossoms to symbolize life, renewal, and resilience. The design is the fifth entry in the club's ongoing "Pelo Mundo Vai Brilhar" collection, paying tribute to Curitiba's rich Japanese cultural heritage and landmarks like the Praça do Japão.

The jersey is predominantly pink and features delicate cherry blossom illustrations layered over traditional Japanese wave patterns. To preserve the club's distinct identity, deep green trim is applied to the crossover collar, shoulder piping, sleeve cuffs, and hem. The Coritiba crest sits on the left chest opposite a green Diadora logo, accompanied by an exclusive Japanese-inspired font for player names and numbers. A small Sakura bloom graphic is also placed on the upper back just below the collar.

Coritiba will debut the special kit on October 12 in their Série A match against Botafogo at the Estádio Couto Pereira, which marks the club's 117th anniversary. For the occasion, Coritiba will yield their primary front-of-shirt sponsor space to Associação Amigas da Mama (AAMA), a non-profit organization that provides vital care and emotional support for women undergoing breast cancer treatment. Green shorts and green socks complete the kit.

Santos FC have officially confirmed Brazilian digital bank Agibank as their new front-of-shirt sponsor for the remainder of the 2026 season. The short-term agreement covers the final eight rounds of the Brasileirão and sees the financial institution take over the prime advertising slot on the club's Umbro shirts.

The swift move comes after Santos were forced to suspend their sponsorship deal with betting company Novibet following the Brazilian federal government's Provisional Measure, which introduced a nationwide ban on sports betting operations and advertising. Santos are the second major Brazilian club to find an immediate replacement after the government decree, following Corinthians' recent short-term agreement with Shopee.

Agibank makes its debut on Santos' jerseys this Sunday, October 18, when the team faces Fluminense at the Maracanã. The deal marks Agibank's return to football sponsorship after more than eight years away.

Grêmio Foot-Ball Porto Alegrense have officially announced Pitaco as their new principal front-of-shirt sponsor. The three-year agreement sees the Brazilian sports platform take over the prime central chest position on the club's New Balance jerseys. This long-awaited deal ends a vacancy of roughly ten months for the Tricolor Gaúcho's main shirt sponsor slot following the early termination of their previous deal with Alfa Bet in late 2025.

Originally established as a fantasy sports company before expanding into regulated sports betting under the international Draftea group, Pitaco will feature across Grêmio's kits through 2029. The partnership is reportedly valued between 40 million and 46 million Brazilian Real per year (around 8 million USD/year) , totaling around 140 million Real across the entire three-year period, placing Grêmio's uniform among the five most valuable commercial shirts in Brazilian football.

The white Pitaco logo and wordmark sit directly across the middle of the iconic blue, black, and white striped kit, joining existing partners such as Banrisul, Coral, and Havan. Grêmio are scheduled to debut the newly branded shirts immediately in upcoming Campeonato Brasileiro matches.

Santos FC have officially confirmed Brazilian digital bank Agibank as their new front-of-shirt sponsor for the remainder of the 2026 season. The short-term agreement covers the final eight rounds of the Brasileirão and sees the financial institution take over the prime advertising slot on the club's Umbro shirts.

The swift move comes after Santos were forced to suspend their sponsorship deal with betting company Novibet following the Brazilian federal government's Provisional Measure, which introduced a nationwide ban on sports betting operations and advertising. Santos are the second major Brazilian club to find an immediate replacement after the government decree, following Corinthians' recent short-term agreement with Shopee.

Agibank makes its debut on Santos' jerseys this Sunday, October 18, when the team faces Fluminense at the Maracanã. The deal marks Agibank's return to football sponsorship after more than eight years away.

Sport Club Corinthians Paulista has officially announced e-commerce giant Shopee as its new main shirt sponsor for the remainder of the 2026 campaign. Despite initial fan concerns that Shopee's signature bright orange branding could clash with the club's strict black-and-white tradition, the company's emblem is rendered in monochrome black on the front of the kit. The agreement covers the final nine rounds of the Brasileirão, making its on-pitch debut during the Derby clash against Palmeiras after Corinthians parted ways with previous sponsor Esportes da Sorte due to the ban on betting sponsors in Brazil.

Coritiba and Italian sportswear brand Diadora have officially launched a special edition kit for the 2026 Pink October breast cancer awareness campaign. Titled the Camisa Sakura, the shirt takes inspiration from Japanese cherry blossoms to symbolize life, renewal, and resilience. The design is the fifth entry in the club's ongoing "Pelo Mundo Vai Brilhar" collection, paying tribute to Curitiba's rich Japanese cultural heritage and landmarks like the Praça do Japão.

The jersey is predominantly pink and features delicate cherry blossom illustrations layered over traditional Japanese wave patterns. To preserve the club's distinct identity, deep green trim is applied to the crossover collar, shoulder piping, sleeve cuffs, and hem. The Coritiba crest sits on the left chest opposite a green Diadora logo, accompanied by an exclusive Japanese-inspired font for player names and numbers. A small Sakura bloom graphic is also placed on the upper back just below the collar.

Coritiba will debut the special kit on October 12 in their Série A match against Botafogo at the Estádio Couto Pereira, which marks the club's 117th anniversary. For the occasion, Coritiba will yield their primary front-of-shirt sponsor space to Associação Amigas da Mama (AAMA), a non-profit organization that provides vital care and emotional support for women undergoing breast cancer treatment. Green shorts and green socks complete the kit.

Santos FC and Adidas have officially confirmed a major agreement that will see the German sportswear giant become the club's official kit supplier starting in the 2028 season. The six-year partnership, running through 2033, marks the third collaboration between both parties following previous stints in 1980–1981 and 1984–1988. Long-time partner Umbro will continue to manufacture the team's kits until its current contract expires at the end of 2027, with Santos opting for Adidas due to expanded global marketing, superior commercial terms, and international distribution across approximately 120 Adidas flagship stores across the Americas, Europe, and Asia.

Grêmio Foot-Ball Porto Alegrense have officially announced Pitaco as their new principal front-of-shirt sponsor. The three-year agreement sees the Brazilian sports platform take over the prime central chest position on the club's New Balance jerseys. This long-awaited deal ends a vacancy of roughly ten months for the Tricolor Gaúcho's main shirt sponsor slot following the early termination of their previous deal with Alfa Bet in late 2025.

Originally established as a fantasy sports company before expanding into regulated sports betting under the international Draftea group, Pitaco will feature across Grêmio's kits through 2029. The partnership is reportedly valued between 40 million and 46 million Brazilian Real per year (around 8 million USD/year) , totaling around 140 million Real across the entire three-year period, placing Grêmio's uniform among the five most valuable commercial shirts in Brazilian football.

The white Pitaco logo and wordmark sit directly across the middle of the iconic blue, black, and white striped kit, joining existing partners such as Banrisul, Coral, and Havan. Grêmio are scheduled to debut the newly branded shirts immediately in upcoming Campeonato Brasileiro matches.