Inspired by Premier League | Norway Tippeligaen Rebranded As Eliteserien
Sep 3, 2016, by Chris
Norway's first division will be known as Eliteserien from the 2017 season as part of a completely makeover that also includes a new logo. The league is currently known as Tippeligaen.
2017 Eliteserien Logo
This image shows the new Eliteserien logo.
The new Eliteserien branding introduces a totally new logo that has some things in common with the new Premier League logo, even though the brand process started in 2014. The logo boasts a modern design in navy and light blue with a lion used as a symbol league, which also builds a bridge to the crest of the Norwegian national team.
Norway newspaper VG asked Leif Øverland (CEO of the league) how much they were inspired by the Premier League logo as the lion takes a central place. He replied that 'This [Premier League] is something that has come up in the focus groups we've had. We have been helped by a skilled firm that has worked on it, it is not our profession at all, and then the lion come up as a joint symbol for football in Norway.
Interestingly, Norway's league also introduced a Derby Saturday as well as a Super Sunday, similar to Premier League's way of promoting their match days.
This image shows the Tippeligaen logo, to be used until the end of this year
Do you like the new name and logo of Norway's top division? Let us know in the comments below and find more about the rebranding here.
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Deportivo Cali 1965 First Title Commemorative Kits Released
Colombian club Deportivo Cali and their technical sponsor Hillside have launched a special-edition capsule celebrating the club's historic first league championship won in 1965. The release consists of two retro-inspired jerseys — one in green and another in white — that pay tribute to the monumental title won over six decades ago.
Both shirts embrace a classic mid-60s aesthetic, anchored by an open polo-style collar. The green shirt features a contrasting white collar and cuffs, complemented by a tonal sublimated pattern of stripes, pennants, and historic club insignia across the fabric. In turn, the white version offers a clean, elegant look highlighted by rich emerald green trim. On the collar ribbing, knit detailing spells out "19 CAMPEÓN 65" in tribute to the landmark campaign.
Each jersey is adorned with a vintage Deportivo Cali crest topped by a single embroidered golden star representing that maiden triumph. Additional commemorative touches include a retro script Hillside graphic at the lower back and a stitched authentic crest patch near the hem displaying "Cali - Un Amor para toda la Vida 1912". The limited-edition pieces are delivered in custom collector's packaging alongside a certificate of authenticity.
