Inspired by Premier League | Norway Tippeligaen Rebranded As Eliteserien
Sep 3, 2016, by Chris
Norway's first division will be known as Eliteserien from the 2017 season as part of a completely makeover that also includes a new logo. The league is currently known as Tippeligaen.
2017 Eliteserien Logo
This image shows the new Eliteserien logo.
The new Eliteserien branding introduces a totally new logo that has some things in common with the new Premier League logo, even though the brand process started in 2014. The logo boasts a modern design in navy and light blue with a lion used as a symbol league, which also builds a bridge to the crest of the Norwegian national team.
Norway newspaper VG asked Leif Øverland (CEO of the league) how much they were inspired by the Premier League logo as the lion takes a central place. He replied that 'This [Premier League] is something that has come up in the focus groups we've had. We have been helped by a skilled firm that has worked on it, it is not our profession at all, and then the lion come up as a joint symbol for football in Norway.
Interestingly, Norway's league also introduced a Derby Saturday as well as a Super Sunday, similar to Premier League's way of promoting their match days.
This image shows the Tippeligaen logo, to be used until the end of this year
Do you like the new name and logo of Norway's top division? Let us know in the comments below and find more about the rebranding here.
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