Update: New Balance to Announce New Liverpool Kit Deal?
Oct 19, 2016, by Pat
Update: As somewhat expected, New Balance's big announcement wasn't really that big. In the end, it was about Reds coach Jürgen Klopp signing a sponsorship agreement with the brand. Some might argue that this increases the chances of the brand renewing with the club, but in reality we know as much as before about that.
New Balance just posted a short video teasing an joint announcement of the brand and Liverpool FC, its most important asset in the football world. The video will go live on New Balance Football's official Facebook page tomorrow at 1PM GMT. Here's what we think could happen.
Liverpool to Renew New Balance Kit Deal?
The most interesting option would be to announce that New Balance is renewing its kit deal with Liverpool beyond 2018. With just over one and a half years left on the current deal, it would be a good sign and a strong statement by New Balance to renew its long-term partnership with Liverpool FC, probably by far the most important contract it has in the football world.
Jürgen Klopp to Sign New Balance Sponsorship Deal?
Another possibility could be that the announcement is more closely related to Liverpool coach Jürgen Klopp, who did after all appear in the teaser. NB could be following something Adidas has been doing for some years (see: José Mourinho, Pep Guardiola) in signing a coach to an official sponsorship deal.
Although it would probably be a bit of a letdown for fans who expect bigger news, we could well see this option happen in combination with another major announcement regarding the Liverpool jersey deal. After all, Jürgen Klopp is wearing New Balance sneakers at training and games already, while the brand does not sponsor a single player from the squad individually, meaning that none of them could appear in an official New Balance stream.
New Balance to Introduce Liverpool Kit Vote?
Something else that has been speculated about is the announcement of something like a kit vote. Considering production schedules, which mean that new jerseys get produced from around six months before their launch, now would be the last opportunity to introduce something along those lines for the 2017-18 season. This is only an outside possibility.
Something else
Lastly, there's a chance that none of the above will be subject of the announcement. Not rarely, brands entertain the hype machine to create buzz around something that would otherwise not get a fraction of the attention it ends up getting.
After going through some possible scenarios, we believe the first option to be the most likeliest one. Either way, we'll find out in less than 24 hours, so stay tuned.
What do you think will happen tomorrow? Drop us a line below.
PSG 27-28 Home Kit Leaked
Based on leaked details from myach_lab, our partner @whatthekit_x have created a mockup of the PSG 2027-28 home shirt. The iconic blue-red Hechter stripe remains, while the shirt gradually fades into a darker shade towards the bottom, with a red collar section connecting to the central stripe.
Extremely Limited: Macron Lausanne-Sport 26-27 130th Anniversary Kit Released
Swiss Super League club FC Lausanne-Sport and technical sponsor Macron have officially unveiled a special commemorative kit celebrating the club's 130th anniversary. Founded in 1896 under the original name FC Montriond, the Swiss side pays tribute to its foundational roots with a look directly inspired by the earliest outfits in club history.
The Macron Lausanne-Sport 26-27 130th Anniversary shirt showcases broad alternating blue and white horizontal hoops across the body and sleeves, framed by a neat crew neck collar. Honoring its heritage, the jersey swaps the contemporary LS crest for the historic FC Montriond badge on the chest alongside the Macron Hero logo. The kit is complemented by simple white shorts and white socks to finish a faithful retro aesthetic, while a matching pale green variation has been crafted for the goalkeepers.
The special shirt will not be released for general retail sale. Only 130 individually numbered copies have been produced, each accompanied by a certificate of authenticity. Fans will have the chance to win the shirts via a charity raffle benefiting the club's youth development fund during the official anniversary match against FC Thun at the Stade de la Tuilière on November 1, 2026, where the team will wear the kit in action.
Cobh Ramblers 2026 Third Kit Released
Cobh Ramblers have officially released their new third kit for the 2026 League of Ireland First Division campaign. Produced by German brand uhlsport, the strip introduces a classy black and gold color scheme while sharing the bespoke local design language featured across the club's 2026 kit collection.
The uhlsport Cobh Ramblers 2026 third shirt combines a black base with subtle tonal vertical striping. Flowing down the left side beneath the monochrome gold club crest are two striking gold vertical stripes shaped like lancet arches, inspired by the architecture and stained glass windows of St Colman's Cathedral in Cobh. Celtic knotwork adorns the v-neck collar and sleeve cuffs, while the uhlsport lettering and front-of-shirt sponsor Caltech Electrical Supplies are also finished in gold.
The new Cobh Ramblers 2026 third kit is now available through the club's official online store and physical club shop, retailing at €70 for adult sizes and €50 for kids.
Salisbury FC 26-27 Third Kit Revealed
English non-league side Salisbury FC have officially unveiled their new 26-27 third kit, brought back following the squad's recent tour of Kuwait. The release complements the club's home and away strips that were launched earlier in the summer.
The Salisbury FC 26-27 third shirt features a vibrant yellow base contrasted with royal blue accents. A retro-inspired blue collar with a v-neck insert frames the neckline, while dynamic blue striped graphics run down the sleeves and lower flanks. Continuing the club's deep ties to Kuwait under owner Ali Alhamad, the chest prominently displays the Arabic script logo of a Kuwaiti digital bank alongside the club crest.
The strip is completed with matching yellow shorts featuring blue side panels. The Salisbury 26-27 third shirt was made available exclusively to match-going fans at the club shop ahead of their FA Cup qualifying clash against Dulwich Hamlet.
