Premier League to Introduce Sleeve Sponsors
Feb 28, 2017, by Pat
Update: The Mirror yesterday evening confirmed their exclusive report that Premier League teams will have sponsor logos from next season, with each club able to sign an exclusive sponsor deal. However, two clubs are not able to sign a sleeve sponsorship deal as their main sponsor deal does not allow them to do so. Sporting Group International have negotiated with eight clubs to sell an aggregated shirt sleeve sponsorship deal.
Premier League Clubs to Get Sleeve Sponsor - At Least Eight Clubs Sign Aggregated Sponsorship Deal
"It's the first time in EPL history the sleeve can be sold and, hopefully, it will be the first time that one brand has been seen on multiple shirts from potentially eight to 10 clubs," said Sporting Group International CEO Adrian Wright.
Original article - November 2016: The Premier League kits will feature sleeve sponsors from the start of the 2017-18 season according to recent reports. Clubs have already started negotiating deals, the Mirror reports.
Premier League Sleeve Sponsors From 2017-18
The new sponsor logos will appear on the right sleeve of the Premier League 17-18 kits, with one of the currently two eague sleeve patches being removed. Clubs will be free to choose any sponsor they want for the new sleeve logo slot, solely depending on their other sponsorship agreements and the implications that come with them.
The report estimates the value of the sleeve sponsor logo at around 20% of the primary slot on the front of the shirt. This means that the new Premier League sleeve sponsor could be worth up to £10m for Manchester United, which receives £47m per year from Chevrolet.
Although they are free to sign any sponsor for the new sleeve slot, "at least two" unnamed Premier League clubs won't be able to introduce sleeve sponsors next season due to exclusivity agreements with their main sponsors. About half of those who are able to are expected to close deals for next season. Clubs are expected to first look at existing partners already in an attempt to expand ongoing sponsorships.
Additionally, it's reported that around 10 clubs, presumably of a lower profile, are looking to sign a collective deal.
Who would you like to see sponsor the sleeve of your favorite Premier League team from next season? Drop us a line below.
Barcelona 26-27 Third Kit Official Images Leaked
Official studio images of the FC Barcelona 26-27 third kit have emerged online via Barça shirt insider @memorabilia1899, giving fans a complete look at Nike's latest design for the Catalan club. The strip is scheduled to be officially launched and available in stores on Wednesday, 12 August 2026.
The shirt features a light green base with a sharp, vertical zigzag pattern down the front that splits two distinct tones of teal. Navy blue trim accents the collar and sleeve cuffs, while subtle red piping runs along the shoulder seams. The front is completed with the traditional full-color Barça crest, a navy Spotify logo, and a pink Nike Swoosh.
AVS Futebol 26-27 Home Kit Released
Portuguese Primeira Liga AVS Futebol SAD has officially unveiled their new home kit, produced by Adidas and will be worn in the upcoming 26-27 campaign.
The shirt is built around a white base with red vertical stripes across the shirt. The sleeves are divided into two panels of red and white, while the collar, sleeve cuffs and shoulder 3-stripes are all in vibrant yellow. The club crest is displayed in full color, whereas the adidas logo is black.
What do you think of the new Adidas AVS Futebol 26-27 home kit? Let us know in the comments below.
SM Caen 26-27 Home Kit Released
French Ligue 3 club Stade Malherbe Caen have unveiled their new 2026-27 home kit, made by Nike. Released under the campaign "Un maillot, 1000 expressions" ("One jersey, 1000 expressions"), the shirt celebrates the passion and emotions shared by the club's supporters.
The Nike SM Caen 2026-27 home shirt brings together the club's traditional red and blue in bold vertical stripes, with a white V-neck collar and matching sleeve cuffs adding a clean contrast. White Nike and sponsor logos complete the classic design.
What do you think of the new SM Caen 2026-27 home kit? Let us know your thoughts in the comments below.
FC Sochaux-Montbéliard 26-27 Away Kit Released
French Ligue 2 club FC Sochaux-Montbéliard have officially unveiled the 2026-27 away kit. Made by Eldera, the new shirt celebrates the club's return to Ligue 2 with a design rooted in the identity and heritage of Franche-Comté.
The Eldera FC Sochaux-Montbéliard 2026-27 away shirt features a royal blue base with dark navy detailing on the polo collar and sleeve cuffs. An intricate tonal graphic covers the shirt, incorporating regional and club symbols including the Franche-Comté lion, industrial gears, the founding year 1928 and the motto "Ici bat le cœur comtois". Bright yellow logos and crest details provide a bold contrast.
What do you think of the new FC Sochaux-Montbéliard 2026-27 away kit? Let us know your thoughts in the comments below.
VfB Lübeck 26-27 Away Kit Released
German Regionalliga Nord side VfB Lübeck and kit supplier Capelli Sport have officially presented the club's new away kit for the 26-27 season. The new strip introduces a fresh look for the team's upcoming campaign on the road. The Capelli VfB Lübeck 26-27 away shirt is predominantly white with eye-catching red raglan sleeves. The sleeves feature a modern graphic design composed of fading red line patterns that extend down toward the cuffs. Red accents are also applied to the Capelli logo on the right chest and the Urbach Bauunternehmung Hamburg sponsor crest across the front. The club's iconic green and white crest sits on the left chest, preserving traditional team identity alongside the red and white color scheme.
US Avellino 26-27 Home, Away & Third Kits Released
Italian side US Avellino 1912 and local technical sponsor Magma have officially unveiled the club's new kit collection for the 26-27 season. Presented during a special event at Piazza Libertà in Avellino, the new lineup celebrates the connection between the club and its home region of Irpinia, continuing a successful partnership between the two entities.
The 26-27 home kit maintains Avellino's traditional look, featuring a green base with crisp white accents on the V-neck collar, cuffs, and side paneling. The away kit flips the color scheme into a clean white shirt complemented by dark green details on the collar and trim. Both shirts incorporate a subtle vertical woodgrain texture embedded within the main fabric, alongside the main sponsor emblem of Provincia di Avellino on the front.
Stepping away from traditional designs, the 26-27 third shirt offers a distinctive artistic tribute to local culture. The jersey displays an intricate autumnal graphic pattern featuring grapes, chestnuts, and wolf motifs in natural earthy tones, finished with a black classic collar.
Yverdon Sport 26-27 Away Kit Released
Swiss club Yverdon Sport and technical partner Macron have officially unveiled the team's new away kit for the 26-27 season.
The Macron Yverdon Sport 26-27 away shirt features a predominantly white base complimented by a classic green polo collar. Eye-catching green geometric line patterns detail the sleeves, giving the jersey a modern edge. A green Macron emblem and stylized YS crest sit on the chest, while the main AON sponsor logo and player numbering on the back are rendered in a contrasting copper tone. The club's founding year 1897 is printed on the upper back below the collar.
White shorts and matching white socks complete the full look for Yverdon Sport's 26-27 away strip.
Académica de Coimbra 26-27 Home Kit Released
Portuguese club Académica de Coimbra and Puma have officially unveiled the new home shirt for the 26-27 season. The design stays true to the traditional identity of A Briosa, delivering a clean and timeless look for the upcoming campaign.
The Puma Académica de Coimbra 26-27 home jersey features a simple, solid black base paired with white accents. It comes with a classic crew-neck collar and tonal short sleeves. White Puma cat branding and the iconic club crest appear on the chest, while sponsor logos are displayed in white across the front.
Black shorts and black socks complete the full monochrome outfit for the 26-27 season. The new kit is now available through the club official online store.
Livyi Bereh 26-27 Home & Away Kits Released
Ukrainian club FC Livyi Bereh Kyiv has officially presented its new home and away kits for the 26-27 season. Madeby Nike, the new uniforms introduce clean looks featuring custom club branding and national symbols.
The Livyi Bereh Kyiv 26-27 home kit comes in the club's traditional yellow, complemented by warm orange paneling on the sleeves and shoulders. The away shirt utilizes a deep green base with dark green sleeve accents. Both jerseys display a prominent outline graphic of the club's signature stork on the lower left side, alongside the Ukrainian map badge situated centrally on the chest between the Nike Swoosh and the club's crest.