Premier League to Introduce Sleeve Sponsors
Feb 28, 2017, by Pat
Update: The Mirror yesterday evening confirmed their exclusive report that Premier League teams will have sponsor logos from next season, with each club able to sign an exclusive sponsor deal. However, two clubs are not able to sign a sleeve sponsorship deal as their main sponsor deal does not allow them to do so. Sporting Group International have negotiated with eight clubs to sell an aggregated shirt sleeve sponsorship deal.
Premier League Clubs to Get Sleeve Sponsor - At Least Eight Clubs Sign Aggregated Sponsorship Deal
"It's the first time in EPL history the sleeve can be sold and, hopefully, it will be the first time that one brand has been seen on multiple shirts from potentially eight to 10 clubs," said Sporting Group International CEO Adrian Wright.
Original article - November 2016: The Premier League kits will feature sleeve sponsors from the start of the 2017-18 season according to recent reports. Clubs have already started negotiating deals, the Mirror reports.
Premier League Sleeve Sponsors From 2017-18
The new sponsor logos will appear on the right sleeve of the Premier League 17-18 kits, with one of the currently two eague sleeve patches being removed. Clubs will be free to choose any sponsor they want for the new sleeve logo slot, solely depending on their other sponsorship agreements and the implications that come with them.
The report estimates the value of the sleeve sponsor logo at around 20% of the primary slot on the front of the shirt. This means that the new Premier League sleeve sponsor could be worth up to £10m for Manchester United, which receives £47m per year from Chevrolet.
Although they are free to sign any sponsor for the new sleeve slot, "at least two" unnamed Premier League clubs won't be able to introduce sleeve sponsors next season due to exclusivity agreements with their main sponsors. About half of those who are able to are expected to close deals for next season. Clubs are expected to first look at existing partners already in an attempt to expand ongoing sponsorships.
Additionally, it's reported that around 10 clubs, presumably of a lower profile, are looking to sign a collective deal.
Who would you like to see sponsor the sleeve of your favorite Premier League team from next season? Drop us a line below.
Barnsley 26-27 Third Kit Released
Barnsley FC and technical partner Oxen have officially launched the club's new third kit for the 26-27 campaign. The release serves as the final chapter in the club's "Toby Tyke trilogy," following the houndstooth-patterned home shirt and star-clustered away kit, bringing the beloved mascot directly to the forefront.
The Oxen Barnsley 26-27 third shirt is predominantly white with light grey elements and bright green trim on the v-neck collar, cuffs, and side panels. Instead of the standard club crest, the jersey showcases a redrawn vintage Toby Tyke mascot in a green kit clutching a football positioned centrally on the chest. An intricate, all-over tonal print covers the body and sleeves, repeating Toby Tyke and the retro "The Tykes" typography, which is also neatly printed on the upper back.
Created in collaboration with creative studio VFILES, club director Julie Anne Quay, and a lifelong Barnsley supporter, the shirt features centered black branding from Oxen and main sponsor The Investment Room, alongside Weston Park Cancer Charity on the sleeve and Parliament on the lower back. The look is completed with white shorts and bright green and white socks.
Annapolis Blues Let Season Members Choose 2027 Home Kit From 8 Puma Options
American side Annapolis Blues FC have launched a member vote to select their official home kit for the 2027 campaign. The club, which competes in both USL League Two and the USL W League, has continued its tradition of community-driven design decisions by unveiling eight distinct Puma concepts for their supporters to choose from.
The eight proposals showcase a wide range of looks while keeping the Maryland club's signature royal blue palette, circular blue crab crest, and adaptic chest sponsorship. The options range from modern graphic looks—including a fading chest burst, jagged side accents, and quartered two-tone blocks—to classic aesthetics featuring a navy diagonal sash with gold detailing, a bold white chevron, horizontal bands, and refined pinstripes complete with a polo collar.
Voting is exclusively open to 2027 Season Membership Holders, who received their voting ballots directly by email. In addition to deciding the official matchwear for both the men's and women's squads, members will also receive the winning home jersey alongside a commemorative scarf as part of their membership benefits.
Hartlepool United 26-27 Third Kit Released
Hartlepool United and technical partner Meyba have officially unveiled the club's new third kit for the 2026-27 season. Directly inspired by the club's archives, the shirt serves as a modern reimagining of Pools' memorable 1995-96 away strip, combining unmistakable mid-nineties aesthetics with contemporary sportswear performance.
The Meyba Hartlepool United 26-27 third jersey features a striking split design. Its upper half is clean white, layered with bold angular diagonal stripes in red and pale blue that flow down into a solid red lower section detailed with subtle pale blue vertical pinstripes. The top is finished with a retro black polo-style collar that incorporates red trim and a functional zip neck. Additional bespoke touches include an embroidered ship's wheel crest, "Est 1908" placed beneath the outer back collar, and the rallying cry "NEVER SAY DIE" printed inside the collar.
Completing the nostalgic ensemble, local partner Camerons Brewery returns as the primary front-of-shirt sponsor, directly echoing the brewery's Strongarm branding seen on the original 1995-96 design. Matching red shorts and red socks round off the full kit.
Canberra United 26-27 Home and Away Kits Released
Ninja A-League Women side Canberra United has officially unveiled its new home and away kits for the 26-27 season, crafted by Australian sportswear brand Konqa. The partnership between the club and the Melbourne-based manufacturer enters its second consecutive campaign after Konqa first took over United's kit production last year.
The Canberra United 26-27 home shirt arrives in the club's traditional bright green hue. It showcases a modern sublimated design featuring tonal diagonal brush strokes across the torso, paired with neat dark green and white detailing along the crew collar and cuffs. Gym chain Club Lime continues as the primary sponsor on the chest, positioned below a centrally placed Konqa logo and a raised silicone club crest topped with two championship stars.
Contrasting the vibrant home shirt, the 26-27 away jersey switches to a deep forest green base. It carries the same sharp graphic patterning sublimated throughout the fabric, finished with crisp white and bright lime trims around the neckline and sleeves. Supported by University of Canberra across the front, the new collection provides the capital club with a distinctive and cohesive visual identity for the upcoming campaign.
