Ligue 1 Becomes Ligue 1 Conforama
Apr 20, 2017, by Chris
LFP today announced that Conforama will become the league's name sponsor from the 2017-18 season. The Ligue 1 previously already had carried the name of a title sponsor between 2002 and 2008, when the league was called 'Ligue 1 Orange' as part of a deal with French multinational telecommunications company Orange. The league has been without a main sponsor since 2008.
Conforama is a major player in home equipment in Europe. 90% of French people reside today less than 20 minutes from a Conforama store and 80% of the French live less than 50 km from a stadium of a professional football club.
Ligue 1 Signs Three-Year Name Sponsorship Deal
Conforama becomes the Title Partner of Ligue 1 for the next three seasons (2017-2018 until 2019-2020). As of the season 2017/2018, which starts in July, Ligue 1 becomes the "Ligue 1 Conforama".
The LFP becoming the first institution in France to have concluded three naming agreements in one year: Domino's Ligue 2, Orange e-Ligue 1 and now Ligue 1 Conforama.
📣 On a une grande nouvelle pour vous ⚽🏃 #Ligue1Conforama pic.twitter.com/7Ba6K13yBm
— Conforama (@Conforama) 20. April 2017
Didier Quillot, Executive General Manager said: "The LFP is very pleased to welcome Conforama as Title Partner. We are very proud of the arrival of Conforama in sports sponsorship for a win-win partnership. The media power of the Ligue 1 will allow Conforama to gain visibility at the national and international level during the retransmissions of the matches."
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