Ligue 1 Becomes Ligue 1 Conforama
LFP today announced that Conforama will become the league's name sponsor from the 2017-18 season. The Ligue 1 previously already had carried the name of a title sponsor between 2002 and 2008, when the league was called 'Ligue 1 Orange' as part of a deal with French multinational telecommunications company Orange. The league has been without a main sponsor since 2008.
Conforama is a major player in home equipment in Europe. 90% of French people reside today less than 20 minutes from a Conforama store and 80% of the French live less than 50 km from a stadium of a professional football club.
Ligue 1 Signs Three-Year Name Sponsorship Deal
Conforama becomes the Title Partner of Ligue 1 for the next three seasons (2017-2018 until 2019-2020). As of the season 2017/2018, which starts in July, Ligue 1 becomes the "Ligue 1 Conforama".
The LFP becoming the first institution in France to have concluded three naming agreements in one year: Domino's Ligue 2, Orange e-Ligue 1 and now Ligue 1 Conforama.
📣 On a une grande nouvelle pour vous ⚽🏃 #Ligue1Conforama pic.twitter.com/7Ba6K13yBm
— Conforama (@Conforama) 20. April 2017
Didier Quillot, Executive General Manager said: "The LFP is very pleased to welcome Conforama as Title Partner. We are very proud of the arrival of Conforama in sports sponsorship for a win-win partnership. The media power of the Ligue 1 will allow Conforama to gain visibility at the national and international level during the retransmissions of the matches."
Share your thoughts in the comments below.
Rumor: Newcastle United Set to Sign ElevenLabs as Main Kit Sponsor?
Newcastle United may be on the verge of signing a new front-of-shirt sponsorship deal with the AI-powered audio company ElevenLabs - prominent fan account @NUFCgallowgate posted a series of teaser graphics on X, directly linking the club's crest with the tech firm's logo and fueling discussions about a potential commercial partnership for the upcoming seasons.
The speculation was further amplified by a high-quality digital mock-up shared by the same account. The render showcases the Adidas Newcastle United 2026-2027 home kit featuring the ElevenLabs logo prominently across the chest.
The Newcastle United 2026-2027 home kit releases on 10 June 2026, so a new sponsor deal would come just in time.
Would you like to see ElevenLabs become the new main sponsor for Newcastle United? Let us know in the comments below.
RC Lens 26-27 Away Kit Teased
French club RC Lens has officially teased its new Adidas 2026-27 away kit, with a full reveal scheduled for June 6 at the iconic twin slag heaps in Loos-en-Gohelle.
The teaser video features the hashtag #MentalitéCharbonneur, heavily leaning into the club's deep-rooted coal mining heritage.
https://x.com/RCLens/status/2062837000172962224
The Lens 2026-2027 away jersey features a green and black colorway, a fitting tribute to the region's historical landscapes.
