Liverpool Ladies Announce First Kit Sponsorship Deal

Liverpool Ladies Football Club yesterday announced a new shirt sponsorship deal with women's beauty and cosmetics company, Avon Products Inc, ahead of the 2017 WSL Spring Series.

Liverpool Ladies FC Announce Avon Shirt Sponsorship Deal

The three-year agreement with Avon is the first of its kind for Liverpool Ladies and will see Avon become the first independent shirt sponsor to grace the front of the Reds shirt. Through the partnership, Avon will also become Liverpool Ladies FC's principal partner, as well the club's official Ladies beauty partner.

Established in 1886, Avon passionately believes in women and has a long history of empowering women around the globe.

The Reds will wear team kit featuring Avon's logo for their first game of the WSL Spring Series against Yeovil Town Ladies at Huish Park on April 23, 2017.

Billy Hogan, Liverpool FC's managing director and chief commercial officer, said: "We are thrilled to welcome Avon to the Liverpool Ladies FC family as their first principal partner.

"Avon is an iconic women's brand with a rich history and shares the same core values as Liverpool Ladies Football Club. We are looking forward to a fruitful partnership that will help bring women's football to the top of the agenda."

Andrea Slater, general manager of Avon UK, said: "Avon's purpose is to inspire and create a world with more empowered women. This sponsorship aims to inspire women all over the world to drive real change in women's football – breaking down social barriers, challenging stereotypes, and empowering young girls and women to play the sport that they love."
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