Magnetic Storm Adidas Ace 17+ PureControl Released
The Adidas Ace 17+ PureControl soccer cleat model receives a stealth color update as part of the new Magnetic Storm pack. All-black, the laceless football boots went on sale on July 6.
Adidas Ace 17+ PureControl - Core Black
This is the Magnetic Storm Adidas Ace 17+ PureControl.
A low-key look for the laceless Adidas Ace, the Magnetic Storm colorway has an all-black upper with subtly iridescent logos and a matte-black plate.
The Adidas Ace 17+ PureControl in the Magnetic Storm colorway comes with the same characteristics as all previous launches, with the main selling point being the upper that doesn't feature any laces at all.
- Primeknit upper for adaptive support and ultralight comfort
- boost cushioning in the midsole and sockliner
- PURECUT laceless sock forefoot with no edges, overlays or laces to get between player and ball
- NON STOP GRIP (NSG), a thin layer of raised dots applied to the upper that improves ball control
- SPRINTFRAME sole plate
- TOTAL CONTROL stud alignment for control and stability
This is a colorway that won't receive much on-pitch support, with the professionals instead opting for the Ocean Storm edition to kick off the season.
Available from July 6, the blackout Adidas Ace 17+ PureControl cleats retail at $300 (£250, €300). They are included in a collection with similar Nemeziz and X boots that's dubbed the Magnetic Storm pack.
What are your thoughts on the Magnetic Storm colorway of the Adidas Ace 17+ PureControl? Comment below, and have a look at the Boot Calendar for more from Adidas, Nike and all other major brands.
A Look Back at World Cup Shirt Number Typography
Football kit design account @PaladarNegroWeb has shared an interesting retrospective on the typography used for shirt numbers in recent World Cups. The visual language of football kits is often defined by these details, with fonts becoming instantly recognizable symbols of specific tournaments and eras.
The collage highlights various iconic typefaces worn by national teams on the biggest stage. spanning from the 2006 World Cup to the FIFA World Cup.
This overview is part of an ongoing series by the account exploring the visual elements of football. It serves as a great reminder of how deeply typography impacts the overall aesthetic and legacy of a football shirt.
Morecambe 26-27 Home & Away Kits Released
Morecambe FC have officially launched their new 26-27 home and away kits, produced by Surridge Sports. The club received massive backlash for posting AI images for the launch, and later posted a clearer CAD of the home shirt.
The home shirt features the club's traditional red color palette with black detailing, while the away kit introduces a bold combination of purple and yellow. Both designs incorporate modern elements to provide a fresh look for the upcoming National League North campaign.
The new Surridge Sports Morecambe 2026-27 jerseys are currently available for pre-order through the club's official online store.
Puma Kits Keep Ripping at the 2026 World Cup
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.
