Chelsea Announce Alliance Tyres Sleeve Sponsor Deal

Chelsea shirts will have a new logo on the sleeve for the 2017-18 season, at has been announced today. However, the 2016-17 English Premier League did not sign a contract with a new company but expand their on-going partnership with The Yokohama Rubber Co. Ltd.

Yokohama's Alliance Tyres Logo To Feature On Chelsea Kit Sleeves

Featuring on the sleeve will be Yokohama's Alliance Tyres logo – a new passenger vehicle tyre brand launched in Europe at the start of 2017.

Chelsea commercial director Chris Townsend said: 'We are delighted to be able to further expand our partnership with The Yokohama Rubber Co. Ltd. by helping to promote their Alliance Tyres brand to a global audience. The new opportunity to brand the sleeve of the iconic Chelsea shirt is perfect for the right partner that wishes to capitalise on the huge reach of the Premier League and the many millions of Blues fans around the world.'

'Yokohama is a premium tyre brand which manufactures a range of innovative products and their business has gone from strength to strength since our partnership began in 2015. We look forward to continuing to help grow their wider business through the inclusion of the Alliance Tyres branding.'

The new sleeve sponsor will be seen for the first time when Chelsea face Arsenal in Beijing today.

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