Chelsea Announce Alliance Tyres Sleeve Sponsor Deal
Jul 22, 2017, by Chris
Chelsea shirts will have a new logo on the sleeve for the 2017-18 season, at has been announced today. However, the 2016-17 English Premier League did not sign a contract with a new company but expand their on-going partnership with The Yokohama Rubber Co. Ltd.
Yokohama's Alliance Tyres Logo To Feature On Chelsea Kit Sleeves
Featuring on the sleeve will be Yokohama's Alliance Tyres logo – a new passenger vehicle tyre brand launched in Europe at the start of 2017.
Chelsea commercial director Chris Townsend said: 'We are delighted to be able to further expand our partnership with The Yokohama Rubber Co. Ltd. by helping to promote their Alliance Tyres brand to a global audience. The new opportunity to brand the sleeve of the iconic Chelsea shirt is perfect for the right partner that wishes to capitalise on the huge reach of the Premier League and the many millions of Blues fans around the world.'
'Yokohama is a premium tyre brand which manufactures a range of innovative products and their business has gone from strength to strength since our partnership began in 2015. We look forward to continuing to help grow their wider business through the inclusion of the Alliance Tyres branding.'
The new sleeve sponsor will be seen for the first time when Chelsea face Arsenal in Beijing today.
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Adidas Argentina Messi Farewell Kit Teased
Adidas and the Argentine Football Association have teased a special-edition commemorative jersey celebrating Lionel Messi for his final appearance with the national team. Following the announcement of his retirement from international duty after a legendary career spanning 207 caps and 125 goals, Messi is set to wear the bespoke design in his farewell match against Benin at the Estadio Monumental on October 6, 2026.
The unique kit departs from the traditional striping format, opting for a sky-blue base accented by a single broad white central stripe. Tonal rays inspired by the Sun of May radiate across the front and back of the torso. In a rare personal touch, Messi's signature 'M' logo replaces the traditional Adidas performance logo on the right chest in metallic gold, balanced by the gold-accented three-star Argentina crest on the left. The crew-neck collar and sleeve cuffs are finished in black with sleek gold edging.
On the reverse, the shirt features gold 'MESSI 10' printing framed by the radiant sunburst motif, topped by a small Sun of May emblem just below the rear collar. Messi previewed the shirt on social media with the message "One last match... A jersey for a lifetime," offering a fitting tribute as he prepares to close his historic international chapter.
