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Genoa 17-18 Home & Away Kits Revealed

Genoa CFC today presented its new Away kit for the 2017-2018 Serie A season. They are again made by Lotto.

Genoa 17-18 Home Kit

This is the Genoa 2017-18 Home shirt by Lotto.

As is tradition, the Genoa Home jersey does not very much in respect to previous years, staying true to the classic half-and-half design. The main novelty is the style of the neck, which is now a crew type compared to last year's polo.

Among the details is, just like last year, the writing "Il Club più antico d'Italia" (the oldest club in Italy) below the crest. The club's founding year, 1893, is printed on the upper back of the Genoa 17-18 Home kit.

Genoa CFC 2017-2018 Away Kit

This is the new Genoa 17-18 Away Jersey.

Genoa's 17-18 away kit features the club's iconic design consisting of a white shirt and a red / blue horizontal chest stripe. The chest stripe is surrounded by one smaller pinstripe, respectively.

Genoa CFC 17-18 Keeper Kits

These are the new Genoa goalkeeper shirts.

The new Lotto Genoa CFC 2017-2018 keeper jerseys boasts modern designs with eye-catching all-over graphic prints.

What do you think of the Genoa 17-18 kits? Drop us a line below.

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Go Ahead Eagles 26-27 Third Kit Released

Dutch Eredivisie club Go Ahead Eagles and technical sponsor Stanno have officially unveiled their new third kit for the 2026-27 season. Named "Our Holy Waters," the design serves as a thematic companion to this season's "Our Holy Ground" home and away jerseys, shifting the focus to the club's deep connection with the IJssel river.

The Stanno Go Ahead Eagles 26-27 third shirt is built around an off-white base with fine vertical pinstripes running down the front. The centerpiece of the design is a detailed historic cog ship illustration across the torso, celebrating the Hanseatic maritime history of Deventer. Rich forest green decorates the folded collar and sleeve cuffs, complemented by gold trim and "GAE" lettering embroidered on the collar insert. Sponsor logos and branding appear in a metallic copper-bronze shade, alongside a recolored green and gold club crest.

Matching off-white shorts with green side piping and socks featuring the club's eagle crest complete the full kit. The Go Ahead Eagles 2026-27 third kit is available to purchase immediately through the club's official online store.

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Concept: What If World Cup Winners Wore Special Badges on Club Kits?

A creative concept visualized by Bleacher Report has sparked discussion among kit enthusiasts, posing an intriguing question: what if players who have won the FIFA World Cup were allowed to wear a special champion badge on their club kits? Under current FIFA equipment regulations, only reigning national team champions and Club World Cup winners are permitted to sport the official FIFA Champions Badge, but bringing an individual achievement patch to the club stage introduces a bold twist to modern shirt details.

The mockups feature World Cup winners wearing a sleek, gold trophy silhouette on their kit sleeves stamped with the year of their international triumph. The concept envisions players like Lionel Messi donning a 2022 patch on his Inter Miami shirt, Kylian Mbappé carrying a 2018 badge in Real Madrid white, and Rodri sporting a 2026 mark. It serves as an immediate visual marker of football's ultimate honor, staying with the player regardless of their club transfers.

In reality, domestic leagues and confederations enforce strict uniform guidelines that limit sleeve real estate almost entirely to league badges, sleeve sponsors, and charitable campaign logos. While regulatory hurdles make such a badge virtually impossible in professional football, the visualization offers a clean and compelling look at how personal legacy could be integrated into club kits.

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Inter Milan officially debuted their new Nike 26-27 third kit on the pitch during a dramatic 5-3 Serie A comeback victory against Udinese at the San Siro, just hours after its official unveiling.

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