Pirma

Mexican side Club Puebla and local sportswear brand Pirma have officially unveiled the club's new home and away kits for the 26-27 season. The launch centers around a distinct theme inspired by Mexican lucha libre wrestling, introducing a cultural twist to the team's traditional visual identity.

The Puebla 26-27 home and away shirts maintain the club's signature diagonal sash, known as the 'franja', which has been updated with a shiny graphic pattern designed to emulate the look of iconic lucha libre masks. To complete the design, Pirma has added navy blue detailing on the collar and cuffs.