Germany Signs Record Volkswagen Sponsorship Deal
Update: German football federation (DFB) today announced that Volkswagen will become the main sponsor of the German national football teams from 2019. The new Volkswagen DFB deal is valid for five years until 2024 (reported to be worth 25-30 million Euro / year) and includes also the sponsorship of the DFB Pokal.
DFB Announce Volkswagen Deal
DFB President Reinhard Grindel said: "We are very pleased to have Volkswagen as a mobility partner at our side from 2019. It is a good fit for the DFB that VW's commitment to the entire football from the top to the bottom like many regional and local partnerships of the VW dealerships with amateur clubs.
"At the same time, Volkswagen is a strong partner in the international market, particularly in China, with a significant increase in revenues through the new contract More scope to fulfill the diverse tasks of the association and to implement the non-profit purposes even more sustainably."
German newspaper Frankfurter Allgemeine Zeitung (FAZ) exclusively reports that Volkswagen will replace Mercedes as important sponsor of the German national football team. Mercedes has been associated with the German football federation since 45 years.
Volkswagen to Become New German National Team Sponsor
According to FAZ's report, Volkswagen will pay the German football federation between 25 and 30 million Euro per year to become the car sponsor (besides Adidas) of the German national football team and the DFB Pokal. The new deal also includes the car sponsorship of the German DFB Pokal, which is sponsored by Volkswagen since 2012 (6 million Euro / season).
Mercedes currently pays around 8 million Euro / year to be the official car sponsor of the German national team and has also its logo printed on the Germany training and pre-match kits next to the Adidas branding as part of the agreement. The new deal will likely see the Volkswagen logo placed on Germany's training kits.
In example, the English Football Association receives £6m a year from carmakers Vauxhall currently, while the contract would be not expired beyond 2018. The new Germany Volkswagen deal would be Germany's next record-breaking deal as they also have the most valuable kit sponsorship deal after they extended the contract with Adidas for 50 million / year until 2022.
A Daimler spokesman said: "We would very much like to continue working with the national team. The partnership with the DFB was successful and could be also successful in the future. "
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Argentina World Cup Kit Font History: Every Number Style Showcased
A fascinating new graphic created by football designer @PaladarNegroWeb showcases the complete evolution of the typography used on the Argentina national team kits across their FIFA World Cup history. The overview provides a direct look at how the squad numbers have transformed over the decades, highlighting the shift in design philosophies from tournament to tournament.
The visual comparison clearly illustrates the transition from the simple, classic block numbers of the past to the highly customized typefaces of the modern era. Fan reactions to the historical overview often favor the iconic, traditional fonts seen during the 1978, 1986, and 1990 World Cups. In contrast, the more experimental and uniform designs introduced by Adidas in recent tournaments, particularly the fonts used in 2010, 2018, and 2022.
Typography plays a crucial role in the overall aesthetic and historical memory of a football shirt. This comprehensive look at Argentina's World Cup numbers serves as a great reminder of how font choices can define a specific era of football, allowing fans to easily pinpoint exactly which tournament a classic jersey belongs to based on the style of the player's number.
Dundee FC 2026-27 Away Kit Released
Scottish Premiership club Dundee FC have officially launched their new away kit for the 2026-27 season.
The new Macron Dundee FC 2026-27 away shirt features a predominantly sky-blue base complemented by subtle geometric and linear detailing across the front. The design is inspired by the city's rich industrial heritage and is completed with clean white trim on the collar and cuffs.
The official club crest and Macron logo are displayed prominently on the chest, tying into the fresh sky-blue aesthetic.
James Rodriguez Wears Special World Cup 'Golden Boot' Patch
In the World Cup 2026 match between Colombia and Uzbekistan, James Rodríguez was spotted wearing a special "Golden Boot" patch on the right sleeve of his jersey, honoring the Golden Boot award he won at the 2014 World Cup after scoring six goals, including his iconic volley against Uruguay.
Cristiano Ronaldo Spotted Wearing Puma Sneakers Ahead of World Cup 2026 Match
Cristiano Ronaldo turned heads ahead of Portugal's 2026 World Cup match against DR Congo by arriving at the stadium wearing Puma sneakers. The Portuguese captain, making his record sixth World Cup appearance, paired his Portugal national team jersey with the Salehe Bembury Puma Velum Nitro collaboration sneakers.
FC Barcelona 26-27 Home Kit Leaked - 11 New Pictures
Footy Headlines can now leak 11 new pictures of the Nike Barcelona 26-27 home kit, authentic version. Although it is a fake, the design is identical to the real one.
It will be released very soon.
Luka Modrić Wears Special 'Legacy' and 'Golden Ball' Patches at 2026 World Cup
During Croatia's match at the 2026 World Cup, Luka Modrić took to the pitch wearing a jersey featuring two unique FIFA sleeve patches. The midfielder's shirt included a special FIFA Legacy patch, introduced for the 2026 tournament to honor players who have appeared in five or more World Cups. Modrić is participating in his fifth World Cup, joining an elite group of players such as Lionel Messi, Cristiano Ronaldo, Manuel Neuer, Yuto Nagatomo, and Guillermo Ochoa, who are also eligible to wear the Legacy insignia.
In addition to the Legacy patch, Modrić's kit featured a specific badge commemorating his achievement as the winner of the Golden Ball at the 2018 World Cup. This patch highlights his individual accolade from the tournament in Russia. The combination of these two special patches makes Modrić's 2026 World Cup jersey a standout piece, reflecting his long-standing presence and success on the international stage.
Harry Kane Wears World Cup 'Golden Boot' Winner Patch
During the 2026 World Cup, Harry Kane has been spotted wearing a special FIFA Golden Boot winner patch on the right sleeve of his England shirt. The patch commemorates his achievement as the top scorer of the 2018 World Cup, where he netted six goals. Kane is one of a select few players at the tournament to receive this individual honor, alongside other past Golden Boot winners such as Kylian Mbappe and James Rodriguez.
In addition to Kane's unique individual patch, the entire England squad is sporting a gold tournament sleeve patch. This team-wide detail marks their historic 1966 World Cup victory.
Cristiano Ronaldo Wears Special FIFA Legacy Patch at 2026 World Cup
Cristiano Ronaldo debuted a special FIFA Legacy sleeve patch on his Portugal kit during the 2026 World Cup, marking his historic sixth tournament appearance from 2006 to 2026.
Cristiano's Legacy badge features his signature SIUU pose.
The Legacy patch is an exclusive FIFA honor introduced to recognize players who have been selected for five or more World Cup squads. Ronaldo becomes the fourth player to wear the badge at the 2026 tournament, joining an elite group that includes Lionel Messi and Luka Modric, who are also sporting the Legacy patch alongside their respective individual award badges.