New Balance Ireland 2017-2018 Home Kit Released
New Balance today revealed its first ever kit for the Football Association of Ireland. The launch of the new Ireland 2017-18 home kit is part of the 'Is Féidir Linn Le Cheile' ('Together We Can') campaign. Replacing Umbro, New Balance signed a deal to become the official Ireland jersey supplier back in May.
General Manager of New Balance Football, Richard Wright stated: "We are delighted with the design of our first kit with the FAI, it delivers a classic looking shirt featuring cutting edge tech from our design team. The Republic of Ireland fans are world renowned, so we are excited to see their reaction and look forward to both the team and supporters wearing the colours with pride."
New Balance Ireland 2017-2018 Home Kit
This image shows the first-ever Ireland home shirt by New Balance.
Inspired by the 1924 Ireland side that made their debut at the Olympic Games with a 1-0 win against Bulgaria, the Ireland 2017-2018 home kit by New Balance is green with subtle striping on the front. Mirroring the colors of the national team crest, the New Balance Ireland 2017-18 jersey features white and orange trim on the buttoned collar and the sleeve cuffs, while a thin white stripe is placed under the arms as part of the brand's current template.
'Éire', which is Irish for Ireland, is written on the upper back of the new Ireland home shirt, just below the collar. Finally, an unfortunate Three Ireland sponsor logo appears on the front of the kit, although this only applies to the replica for obvious reasons. #COYBIG is on the inside of the shirt collar, while #COYGIG is featuring on the womens' jerseys.
The kit is combined with white shorts and green socks.
It remains to be seen whether this first-ever New Balance Ireland kit will be used through the end of the World Cup or if the brand plans to release another Ireland jersey between now and June next year.
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Campobasso 26-27 Home, Away & Third Kits Revealed
Italian Serie C side Campobasso FC have officially unveiled their new Nike home, away, and third kits for the 2026-27 season.
They introduce designs based on teamwear but nicely customised by the team.
The home retains the classic stripes, the away comes with a navy vertical stripe, while the third is black and gold.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.