2017-18 Ligue 1 Kit Battle - Big Brands Dominate in France
Aug 22, 2017, by Chris
After we already took a look at all jersey makers of the English, German, Italian and Spanish first division, we today analyze which kit brands dominate the French Ligue 1.
2017-2018 Ligue 1 Battle Of Brands
This infographic by @planetafobal shows the kit maker of each club in France.
The biggest clubs in France are sponsored by the big brands - Nike makes the jerseys for AS Monaco & Paris Saint-Germain, Adidas produces the strips for Olympique Marseille & Olympique Lyonnaises, while Puma makes the jerseys for Bordeaux & Stade Rennais.
Apart from the big three, other well-known brands are also represented in the Ligue 1. New Balance makes the jerseys for Lille, Umbro is the official kit supplier of Nantes & Caen, and Macron, Lotto, Hummel and Kappa are also represented in France's first division. There are only two kits made by French sportswear brands (AS Saint-Etienne - Le Coq Sportif, EAG Guingamp - Patrick).
In total, Nike is the brand with the most clubs (4), followed by Adidas (3), Kappa, Umbro and Puma (2 teams respectively).
Would you like to see more French brands sponsoring French clubs? Do you look forward to see Olympique Marseille's first kit by Puma next year? Let us know in the comments below.
"Leak Or Not To Leak": Adidas Playfully Teases Juventus Kit Releases
Adidas Football has taken a cheeky and self-aware approach to modern kit culture by leaning directly into the world of shirt leaks. In a teaser shared across social media captioned "LEAK OR NOT TO LEAK, that’s the question", the brand presented a mock confidential desktop interface styled like an internal investigation into unreleased gear.
The desktop graphic features folders and case files centered around upcoming Juventus kits for the 26-27 campaign. Several genuine product codes are highlighted in the mockup, including KC2294 for the Juventus authentic third jersey and KR4646 for the pink away shirt. Surrounding these are playful folder labels such as "PRE-RELEASE LEAKERS" and "PERSONS OF INTEREST", along with mock file thumbnails referencing kit sightings, club mascot leaks, and questions over whether star youngster Kenan Yildiz leaked upcoming jerseys.
Rather than attempting to suppress early kit leaks, Adidas is embracing the surrounding fan culture and online discussion. By turning pre-release anticipation into an interactive campaign, the Three Stripes have found a clever way to generate excitement ahead of the official launches.
Official PSG 26-27 Squad Numbers Confirmed
Paris Saint-Germain have officially confirmed their squad shirt numbers for the 26-27 season following the conclusion of the summer transfer window. The French champions revealed the updated roster graphic displaying the club's official numbering across their classic Hechter-inspired home kit and goalkeeper jerseys. This graphic was created by @gollofootball and was officially used and posted by PSG.
The list highlights several new arrivals and notable number assignments across the squad. New signing Ferran Torres takes the number 9 shirt, while fellow additions Maghnes Akliouche, Lucas Digne, and Mika Godts take numbers 11, 12, and 22, respectively. Key figures retain their established shirts, including Khvicha Kvaratskhelia in the number 7 and Ousmane Dembélé wearing number 10, alongside core regulars such as Marquinhos (5), Achraf Hakimi (2), and Vitinha (17).
Between the posts, Lucas Chevalier wears number 30 alongside Alessandro Longoni (16) and Matvey Safonov (39). Midfielder João Neves retains his distinctive number 87, while Warren Zaïre-Emery continues with number 33 for the upcoming campaign.
Muangthong United 26-27 Away Kit Released
Thai club Muangthong United have revealed their new away kit for the 26-27 campaign, crafted once again by local brand EGO Sport.
The Muangthong United 2026-27 away jersey introduces an ultra-clean, classic look. Built on an off-white base, the shirt features bright red accents on the polo-style collar and sleeve cuffs. All logos, including the club crest on the left chest, EGO branding, and long-time main sponsor Yamaha across the front, appear in monochromatic red.
Sleeve sponsors such as AirAsia and LEO round out the design, maintaining the red-and-white aesthetic throughout the entire kit.
Nike Sabrina 4 Outsole Sparks Comparisons to Ezeta Logo
Nike has unveiled the latest colorway of Sabrina Ionescu's signature basketball shoe, the Nike Sabrina 4 "The Switch". While the sneaker stands out with its vibrant blend of desert pink and lemon venom tones, a detailed look at the outsole has caught the attention of the football kit community for an unexpected reason.
The shoe's traction pattern features an intricate array of small, angled rubber lugs designed to deliver multi-directional court grip. However, numerous fans and followers noticed that the shape of these individual traction nubs looks remarkably similar to the geometric emblem of Italian sportswear brand Ezeta, prompting many to message the label's founders about the resemblance.
While the outsole pattern is undoubtedly Nike's performance-oriented traction engineered around Sabrina's signature identity, the visual likeness to Ezeta's mark is striking. Do you think this is purely a coincidence, or a curious case of parallel design?
Nike Mercurial Vapor 17 Sam Kerr Signature Boots Leaked - New Images
We have new images of the Nike Mercurial Vapor 17 Sam Kerr signature soccer cleats, thanks to shoptcrampson.
Nike Mercurial Vapor 17 Sam Kerr Signature Boots Leaked
