2017-18 Ligue 1 Kit Battle - Big Brands Dominate in France
After we already took a look at all jersey makers of the English, German, Italian and Spanish first division, we today analyze which kit brands dominate the French Ligue 1.
2017-2018 Ligue 1 Battle Of Brands
This infographic by @planetafobal shows the kit maker of each club in France.
The biggest clubs in France are sponsored by the big brands - Nike makes the jerseys for AS Monaco & Paris Saint-Germain, Adidas produces the strips for Olympique Marseille & Olympique Lyonnaises, while Puma makes the jerseys for Bordeaux & Stade Rennais.
Apart from the big three, other well-known brands are also represented in the Ligue 1. New Balance makes the jerseys for Lille, Umbro is the official kit supplier of Nantes & Caen, and Macron, Lotto, Hummel and Kappa are also represented in France's first division. There are only two kits made by French sportswear brands (AS Saint-Etienne - Le Coq Sportif, EAG Guingamp - Patrick).
In total, Nike is the brand with the most clubs (4), followed by Adidas (3), Kappa, Umbro and Puma (2 teams respectively).
Would you like to see more French brands sponsoring French clubs? Do you look forward to see Olympique Marseille's first kit by Puma next year? Let us know in the comments below.
Rumor: Newcastle United Set to Sign ElevenLabs as Main Kit Sponsor?
Newcastle United may be on the verge of signing a new front-of-shirt sponsorship deal with the AI-powered audio company ElevenLabs - prominent fan account @NUFCgallowgate posted a series of teaser graphics on X, directly linking the club's crest with the tech firm's logo and fueling discussions about a potential commercial partnership for the upcoming seasons.
The speculation was further amplified by a high-quality digital mock-up shared by the same account. The render showcases the Adidas Newcastle United 2026-2027 home kit featuring the ElevenLabs logo prominently across the chest.
The Newcastle United 2026-2027 home kit releases on 10 June 2026, so a new sponsor deal would come just in time.
Would you like to see ElevenLabs become the new main sponsor for Newcastle United? Let us know in the comments below.
RC Lens 26-27 Away Kit Teased
French club RC Lens has officially teased its new Adidas 2026-27 away kit, with a full reveal scheduled for June 6 at the iconic twin slag heaps in Loos-en-Gohelle.
The teaser video features the hashtag #MentalitéCharbonneur, heavily leaning into the club's deep-rooted coal mining heritage.
The Lens 2026-2027 away jersey features a green and black colorway, a fitting tribute to the region's historical landscapes.

