MLS Extends Adidas Deal Until 2024
Aug 3, 2017, by Chris
Major League Soccer and Adidas today announced the extension of their long-term partnership through 2024 in a new six year deal. MLS and Adidas began their relationship at the league's establishment in 1996, while Adidas has been the exclusive league-wide outfitter of every MLS team since 2004.
Celebrate the past. Create the future.
— adidas soccer (@adidassoccer) August 2, 2017
adidas and @MLS partnership: here to stay.#HereToCreate pic.twitter.com/VBW3qGAPnb
Adidas To Make All MLS Jerseys Until At Least 2024
Adidas will be Major League Soccer's exclusive kit maker until at least 2024.
The new six-year MLS deal is Adidas' largest-ever investment in North American soccer and the largest commercial partnership in MLS history, worth reportedly $117 million per year (nearly five-fold increase over the $25 million per year that Adidas was reportedly paying under previous agreement). Adidas will outfit every MLS team with uniforms, footwear, training gear and sideline apparel and will also provide the league’s official match ball.
MLS/adidas deals, for historical context:
— Ian Thomas (@byIanThomas) August 2, 2017
2004: 10yr/$150m. ($15m per)
2010: 8yr/$200m. ($25m per)
2017: 6yr/$700m. ($117m~ per)
"Major League Soccer has built a legacy with Adidas that has been essential in the rise of our league," MLS Commissioner Don Garber said in a statement.
To put the MLS Adidas Rights deal in perspective:
— Brad Humber (@djcuse) August 2, 2017
NBA --> NIKE = $125m/yr
MLS --> Adidas = $117m/yr
NHL --> Adidas = $70m/yr
"Adidas has been a major collaborator with us since the inception of MLS, and we are proud that our partnership with this globally-respected brand will continue to enhance the growth of the game in North America for many more years. We will work with Adidas on innovative concepts to showcase the sport and our elite athletes, and we will intensify our mission to develop top North American soccer players for generations to come."
The league also announced that 'the new agreement emphasizes additional investment in youth development, and will see MLS create a socially-powered and localized content experience with Adidas. Dubbed the "Creator’s Network," the content approach will allow for in-depth storytelling through local and national content from MLS supporters and influencers.'
Do you like that Adidas will make the kits for all MLS teams until at least 2024? Share your thoughts in the comments below.
FC Barcelona 27-28 Home Kit Leaked - 2 Real Images
Footy Headlines can leak two real images of the new Barcelona 27-28 home kit. However, these still appear to be products created based on a previous concept. They have an accuracy of about 80% and will differ slightly from the final version.
Deportivo Cali 1965 First Title Commemorative Kits Released
Colombian club Deportivo Cali and their technical sponsor Hillside have launched a special-edition capsule celebrating the club's historic first league championship won in 1965. The release consists of two retro-inspired jerseys — one in green and another in white — that pay tribute to the monumental title won over six decades ago.
Both shirts embrace a classic mid-60s aesthetic, anchored by an open polo-style collar. The green shirt features a contrasting white collar and cuffs, complemented by a tonal sublimated pattern of stripes, pennants, and historic club insignia across the fabric. In turn, the white version offers a clean, elegant look highlighted by rich emerald green trim. On the collar ribbing, knit detailing spells out "19 CAMPEÓN 65" in tribute to the landmark campaign.
Each jersey is adorned with a vintage Deportivo Cali crest topped by a single embroidered golden star representing that maiden triumph. Additional commemorative touches include a retro script Hillside graphic at the lower back and a stitched authentic crest patch near the hem displaying "Cali - Un Amor para toda la Vida 1912". The limited-edition pieces are delivered in custom collector's packaging alongside a certificate of authenticity.
