MLS Extends Adidas Deal Until 2024
Major League Soccer and Adidas today announced the extension of their long-term partnership through 2024 in a new six year deal. MLS and Adidas began their relationship at the league's establishment in 1996, while Adidas has been the exclusive league-wide outfitter of every MLS team since 2004.
Celebrate the past. Create the future.
— adidas soccer (@adidassoccer) August 2, 2017
adidas and @MLS partnership: here to stay.#HereToCreate pic.twitter.com/VBW3qGAPnb
Adidas To Make All MLS Jerseys Until At Least 2024
Adidas will be Major League Soccer's exclusive kit maker until at least 2024.
The new six-year MLS deal is Adidas' largest-ever investment in North American soccer and the largest commercial partnership in MLS history, worth reportedly $117 million per year (nearly five-fold increase over the $25 million per year that Adidas was reportedly paying under previous agreement). Adidas will outfit every MLS team with uniforms, footwear, training gear and sideline apparel and will also provide the league’s official match ball.
MLS/adidas deals, for historical context:
— Ian Thomas (@byIanThomas) August 2, 2017
2004: 10yr/$150m. ($15m per)
2010: 8yr/$200m. ($25m per)
2017: 6yr/$700m. ($117m~ per)
"Major League Soccer has built a legacy with Adidas that has been essential in the rise of our league," MLS Commissioner Don Garber said in a statement.
To put the MLS Adidas Rights deal in perspective:
— Brad Humber (@djcuse) August 2, 2017
NBA --> NIKE = $125m/yr
MLS --> Adidas = $117m/yr
NHL --> Adidas = $70m/yr
"Adidas has been a major collaborator with us since the inception of MLS, and we are proud that our partnership with this globally-respected brand will continue to enhance the growth of the game in North America for many more years. We will work with Adidas on innovative concepts to showcase the sport and our elite athletes, and we will intensify our mission to develop top North American soccer players for generations to come."
The league also announced that 'the new agreement emphasizes additional investment in youth development, and will see MLS create a socially-powered and localized content experience with Adidas. Dubbed the "Creator’s Network," the content approach will allow for in-depth storytelling through local and national content from MLS supporters and influencers.'
Do you like that Adidas will make the kits for all MLS teams until at least 2024? Share your thoughts in the comments below.
Vintage Football Shirts
from Cult Kits
1998/00 Germany Matthaus #8 Home Shirt (S) Adidas
2019/20 AC Milan *BNWT* Casuals Crew Jumper Sweater (Multiple Sizes) Puma
1992 Umbro *BNWT* L/S Template Shirt (XL)
2000/01 Farnborough Town Home Shirt (XL) Branded
2017 Bayern Munich Track Jacket (XXL) Adidas
1991/93 Arsenal Away Shirt (S) Adidas
2018/19 Russia *BNWT* Home Shirt (S) Adidas
2002/04 Netherlands Robben #19 Home Shirt (S) Nike
2012/13 Manchester United Scholes #22 Home Shirt (M) Nike
2002/03 Real Madrid Zidane #5 *Centenary* Third Shirt (L) Adidas
MLS Players Wear Their National Flags on Kits Ahead of 2026 World Cup
Major League Soccer last weekend hosted a dedicated "Farewell Week" to send off its international stars. To mark the occasion, all clubs across the domestic league took to the pitch wearing specially customized kits that honored the various nations represented within their squads.
The most prominent visual update to the MLS uniforms was the addition of official national flags printed directly on the chest for all players and coaching staff. In a highly thoughtful and personalized touch, the league provided specialized double-flag variations for athletes holding dual citizenship. This bespoke detail allowed these specific players to proudly represent both their current homelands and their heritage simultaneously before joining their respective national team camps.
Beyond the chest graphics, teams also sported a unique set of squad numbers on the back of their shirts, featuring a custom pattern made up of the flags of all 48 countries participating in this summer's World Cup.
What do you think of this customized flag concept for the MLS World Cup Farewell Week? Let us know your thoughts in the comments below.
Śląsk Wrocław Announces Macron Kit Deal - No More Nike
Macron has signed a multi-year agreement to become the technical partner of Polish club WKS Śląsk Wrocław.
Starting from the 2026-27 season, the Italian brand will provide technical apparel for the club's men's first and second teams, women's team, youth academy, and blind football team. The five-season deal is the most significant technical partnership in the club's history and includes plans for a new merchandising line for supporters.
Śląsk Wrocław secured promotion to the Ekstraklasa after an impressive campaign in the second tier. Founded in 1947, the Wrocław-based club has won two Polish league titles, two Polish Cups, and one Super Cup, with experience in European competitions. Macron is developing bespoke game sets that will be revealed before the start of the new season.
The partnership bolsters Macron's presence in Polish football alongside existing deals with Lech Poznań, Widzew Łódź, and GKS Katowice.