MLS Extends Adidas Deal Until 2024
Major League Soccer and Adidas today announced the extension of their long-term partnership through 2024 in a new six year deal. MLS and Adidas began their relationship at the league's establishment in 1996, while Adidas has been the exclusive league-wide outfitter of every MLS team since 2004.
Celebrate the past. Create the future.
— adidas soccer (@adidassoccer) August 2, 2017
adidas and @MLS partnership: here to stay.#HereToCreate pic.twitter.com/VBW3qGAPnb
Adidas To Make All MLS Jerseys Until At Least 2024
Adidas will be Major League Soccer's exclusive kit maker until at least 2024.
The new six-year MLS deal is Adidas' largest-ever investment in North American soccer and the largest commercial partnership in MLS history, worth reportedly $117 million per year (nearly five-fold increase over the $25 million per year that Adidas was reportedly paying under previous agreement). Adidas will outfit every MLS team with uniforms, footwear, training gear and sideline apparel and will also provide the league’s official match ball.
MLS/adidas deals, for historical context:
— Ian Thomas (@byIanThomas) August 2, 2017
2004: 10yr/$150m. ($15m per)
2010: 8yr/$200m. ($25m per)
2017: 6yr/$700m. ($117m~ per)
"Major League Soccer has built a legacy with Adidas that has been essential in the rise of our league," MLS Commissioner Don Garber said in a statement.
To put the MLS Adidas Rights deal in perspective:
— Brad Humber (@djcuse) August 2, 2017
NBA --> NIKE = $125m/yr
MLS --> Adidas = $117m/yr
NHL --> Adidas = $70m/yr
"Adidas has been a major collaborator with us since the inception of MLS, and we are proud that our partnership with this globally-respected brand will continue to enhance the growth of the game in North America for many more years. We will work with Adidas on innovative concepts to showcase the sport and our elite athletes, and we will intensify our mission to develop top North American soccer players for generations to come."
The league also announced that 'the new agreement emphasizes additional investment in youth development, and will see MLS create a socially-powered and localized content experience with Adidas. Dubbed the "Creator’s Network," the content approach will allow for in-depth storytelling through local and national content from MLS supporters and influencers.'
Do you like that Adidas will make the kits for all MLS teams until at least 2024? Share your thoughts in the comments below.
Morecambe 26-27 Home & Away Kits Released
Morecambe FC have officially launched their new 26-27 home and away kits, produced by Surridge Sports. The club received massive backlash for posting AI images for the launch, and later posted a clearer CAD of the home shirt.
The home shirt features the club's traditional red color palette with black detailing, while the away kit introduces a bold combination of purple and yellow. Both designs incorporate modern elements to provide a fresh look for the upcoming National League North campaign.
The new Surridge Sports Morecambe 2026-27 jerseys are currently available for pre-order through the club's official online store.
Puma Kits Keep Ripping at the 2026 World Cup
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.
Trabzonspor 26-27 Home, Away, Third & Fourth Kits Released
Trabzonspor and Joma have officially released the club's new 2026-27 kit collection. The set features four distinct designs, unveiled by the Turkish club under the campaign slogan "En güzel formalar #BizdeVar".
The Joma Trabzonspor 2026-27 home kit features the thickest stripes seen during the brand's partnership with the club, presenting the classic claret and blue colors in a bold layout. The collection is completed by a solid blue away kit, a maroon third kit, and a black alternative fourth kit, offering a wide variety of options for the upcoming campaign.