MLS Extends Adidas Deal Until 2024

Major League Soccer and Adidas today announced the extension of their long-term partnership through 2024 in a new six year deal. MLS and Adidas began their relationship at the league's establishment in 1996, while Adidas has been the exclusive league-wide outfitter of every MLS team since 2004.

Adidas To Make All MLS Jerseys Until At Least 2024

Adidas will be Major League Soccer's exclusive kit maker until at least 2024.

The new six-year MLS deal is Adidas' largest-ever investment in North American soccer and the largest commercial partnership in MLS history, worth reportedly $117 million per year (nearly five-fold increase over the $25 million per year that Adidas was reportedly paying under previous agreement). Adidas will outfit every MLS team with uniforms, footwear, training gear and sideline apparel and will also provide the league’s official match ball.

"Major League Soccer has built a legacy with Adidas that has been essential in the rise of our league," MLS Commissioner Don Garber said in a statement.

"Adidas has been a major collaborator with us since the inception of MLS, and we are proud that our partnership with this globally-respected brand will continue to enhance the growth of the game in North America for many more years. We will work with Adidas on innovative concepts to showcase the sport and our elite athletes, and we will intensify our mission to develop top North American soccer players for generations to come."

The league also announced that 'the new agreement emphasizes additional investment in youth development, and will see MLS create a socially-powered and localized content experience with Adidas. Dubbed the "Creator’s Network," the content approach will allow for in-depth storytelling through local and national content from MLS supporters and influencers.'

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