Coca-Cola Signs Endorsement Deal with FIFA 18's Alex Hunter
For the first time ever, Coke has signed an endorsement deal with an virtual athlete as Alex Hunter from FIFA 18 has inked a sponsorship deal with the brand.
Alex Hunter is a creation of Electronic Arts for its FIFA soccer video game. Hunter first appeared in the virtual scene in FIFA 17 in the "The Journey", a cinematic mode that allows game players to experience and influence how the fictional star navigates the competitive soccer circuit, like earning a contract with an English Premier League team. EA brought Hunter back for FIFA 18 with a storyline about a comeback in Major League Soccer.
Coca-Cola Signs Deal With FIFA's Alex Hunter
Coke enters the narrative of Alex Hunter in FIFA 18 when he signs an endorsement deal with the brand. Players of the video game go behind the scenes for the filming of the spot, which is based on Coke's iconic "Mean Joe Greene" ad.
Its the first time in Coke's long history that "we've ever signed a virtual athlete," said Matt Wolf, Coca-Cola Co.'s VP for entertainment, ventures and strategic alliances. Hunter represents "the core of our DNA," Wolf says. "He is the democratization of football stars. Everybody that plays 'The Journey' really falls in love with Alex and embodies themselves into his persona."
Coke plans to place the video in social media using paid ad support and show it on Coke's Times Square billboard. Hunter is also featuring Hunter on some Coke packaging in real life. Coke declined to disclose financial terms of the deal with EA.
Share your thoughts in the comments below.
FC Barcelona 26-27 Retro Bag & Home Kit Ball Leaked
Images of the new FC Barcelona 26-27 retro bag and home kit ball have been leaked by Barça kits collector @memorabilia1899. The new items are part of Nike's wider collection for the club's upcoming season.
The FC Barcelona 26-27 retro bag features a classic design, incorporating the club's traditional colors with a vintage aesthetic.
In addition to the bag, the FC Barcelona 2026-27 home kit ball has also been revealed. The ball's design directly reflects the look of the club's new home shirt, which is inspired by the facade of the Spotify Camp Nou. The ball prominently displays the iconic red and blue stripes, giving fans a closer look at the design elements that will be featured next season.
Galatasaray 26-27 Kit Launch Delayed - Coming July 2026
Galatasaray's 2026-27 kit launch faces a potential delay, pushing the release date back to July. Initially, reports from kit insider @Formaholic indicated that the club had advanced the presentation to June 25. However, recent updates suggest that the launch will likely revert to its original July timeframe.
The delay is reportedly due to logistical issues, specifically concerning the readiness of the new kit fonts and the club's desire to have players participate in the launch event. Earlier this month, it was revealed that Galatasaray would be moving away from the standard Arial font. The new typeface is expected to be similar to the one featured on a recent special Leroy Sane kit.
Jordan Brazil 2026 Away Anthem Jacket - On-Pitch Debut
In Brazil's World Cup 2026 match against Haiti, the players debuted their new 2026 away anthem Jacket by Jordan. The jacket looked absolutely stunning on the pitch.
Mortadha Ben Ouanes Wears 2014 Adidas Messi 'Mirosar10' Signature Boots Against Japan
In Tunisia's 2026 World Cup group stage match against Japan at Estadio Monterrey, midfielder Mortadha Ben Ouanes caught the attention of boot spotters by wearing the classic Adidas Messi Mirosar10 boots.
Originally launched in late 2014, the Adidas Messi Mirosar10 boots were designed exclusively for the Argentine to celebrate his childhood in Rosario. The orange and green colorway pays tribute to Messi's first youth club, reflecting the local derby colors of his hometown. Ben Ouanes' decision to wear the 12-year-old signature boots provided a unique throwback moment on the game's biggest stage.
Norway 2026 Away Kit Debuted at 2026 World Cup
Yesterday, the Norway players debuted their new 2026 away kit on the World Cup stage. They defeated Senegal 3-2 and officially secured a place in the knockout stage
FIFA Changes Brazil Goalkeeper Kit for Scotland Match
FIFA has implemented a late change to Brazil's goalkeeper kit for their 2026 World Cup Group C encounter with Scotland. Initially slated to wear a red outfit, the Brazilian goalkeeper will now wear green for the match on June 24.
The reasons for the switch are not known.
Official match kit graphics confirm the switch, showing the Brazil goalkeeper in a dark green jersey, paired with matching dark green shorts and socks. This green kit is one of the primary options in Brazil's wardrobe for the tournament. Their opponents, Scotland, will have their goalkeeper dressed in a grey kit.
The update was brought to attention by Brazilian kit specialists Mantos do Futebol. The released FIFA match kit table visually confirms the swap from the originally planned red Nike goalkeeper shirt to the green alternative, alongside the outfield kits of both nations.
Nike Creates Personalized Mercurial Superfly 11 Boots for Kylian Mbappé's France Goal Record
Nike has presented Kylian Mbappé with a personalized pair of Mercurial Superfly 11 boots to celebrate his record as France's all-time top goalscorer. The special edition boots were created to commemorate his milestone of 58 goals for the national team, a record he reached ahead of his 100th cap.
The bespoke boots feature several unique design elements to honor his achievement. The number 58 is prominently displayed on the lateral heel, accompanied by a small French tricolor flag positioned near the heel collar. Additionally, the sole plate is completely customized in the colors of the French flag, adding a distinct national touch to the standard Mercurial Superfly 11 silhouette.
Mbappé debuted the new boots during the match vs Iraq. As a custom creation specifically designed to mark his record-breaking achievement, the personalized boots remain exclusive to the player and will not be available for public retail release.
Nara Club 26-27 Kits Released
Japanese J3 League side Nara Club have officially released their new 2026-27 kits, produced by Squadra. The new shirts feature a bespoke design centered around the concept "God Deer Pulse" (神鹿の鼓動), paying homage to the sacred deer of Nara.
The collection includes home, away, and goalkeeper kits that all utilize the same thematic template with intricate graphic patterns across the body.
Pre-sales for the new Nara Club 2026-27 kits began on June 22.
