Adidas and Nike Dominate 2018 World Cup Kit Battle
Mar 27, 2018, by Pat
Update: Design experts Paladar Negro have created an infographic of the 2018 World Cup kit makers, greatly showing off that Adidas and Nike have almost all teams under contract .
In the end, German brand Puma managed to sign two teams that they did not equip in the 2018 World Cup qualifiers - Senegal and Serbia. Many of Puma's teams failed to qualify for the tournament (e.g. Italy, Ivory Coast, Ghana. Puma will make the jerseys for four teams of which only two wore Puma jerseys in the qualifiers - Switzerland and Uruguay.
2018 World Cup Kit Brands
The list of participants is complete. Following the most recent play-offs, all 32 teams participating in the 2018 World Cup are known. As it could already be expected before this final round of qualifying, Adidas and Nike are the big winners in terms of representing teams. Meanwhile, Puma missed out big time after a very successful 2014 edition.
Having had 8 teams in Brazil 2014, Puma will only have Senegal, Switzerland and Uruguay represent its brand in 2018. New Balance and Umbro have two teams each as well, while smaller brands Erreà, Hummel and Uhlsport have one each.
In total, the two big brands heavily dominate proceedings, with more than two thirds of the 32 teams supplied between them. Adidas leads with 12 teams ahead of Nike with 10.
Are you happy with the teams and brands present at the 2018 World Cup? Drop us a line below, and check out the Kit Overview for the latest leaks and releases.
Nike Atlético Mineiro 2026 'Manto da Massa' Kit Confirmed
Atlético Mineiro's highly successful 'Manto da Massa' kit project is set to return in 2026, produced for the first time by their new technical sponsor, Nike.
The club's Director of Business officially revealed the revival of the initiative, though the announcement has sparked backlash among supporters. Fans are criticizing the modified format, which reportedly shifts away from the traditional open fan design and voting process, opting instead for Nike to produce the kit with only select fan involvement.
Udinese 26-27 Home Kit Released
The new Udinese 26-27 home kit was officially released today by Macron. Celebrating the club's upcoming 130th anniversary, the design brings a classic rendition of the traditional white and black stripes, elevated by golden trim.
A special detail is featured on the back of the Udinese 26-27 home shirt. The 'aquila patriarcale' (patriarchal eagle), a historical symbol of the Friuli region, is placed on the upper back, adding a strong localized touch to the classic aesthetic of the jersey.
The Macron Udinese 26-27 home kit is available to purchase through the club's and brand's official channels.
Modena 26-27 Home, Away & Third Kits Released
Modena FC and New Balance have officially unveiled the club's new home, away, and third kits for the 26-27 season. Released under the motto "Una città. Due colori. Tre maglie. Un'unica grande passione" (One city. Two colors. Three shirts. One great passion), the collection blends tradition with a contemporary design to celebrate the club's rich identity.
The New Balance Modena 26-27 home kit features the club's unmistakable yellow base, highlighted by a horizontal blue chest band that pays tribute to their iconic shirts from the early 1980s. The away kit flips the script, utilizing a dominant blue base accented by striking yellow inserts. Rounding out the collection, the third kit offers a refined aesthetic in white, featuring its own blue band to complete the set.
The New Balance Modena 26-27 home, away, and third kits are available at the club's physical store starting July 15, with online sales set to launch on July 16.
Club Necaxa 26-27 Home & Away Kits Released
Mexican Liga MX side Club Necaxa have officially unveiled their new 26-27 home and away kits made by Voit.
The new shirts feature striking designs that honor the club's nickname, "Los Rayos" (The Lightnings), with the home kit retaining the traditional red and white colors but reimagining the classic stripes as dynamic lightning bolts down the front. The away jersey follows a similar theme, showcasing a bold red base with black details and a corresponding lightning pattern.
AEL Limassol 26-27 Away Kit Revealed
Cypriot First Division club AEL Limassol has officially revealed its new away kit for the 26-27 season. Manufactured by Italian sportswear brand Macron, the AEL Limassol 26-27 away kit could not be more basic.
Korona Kielce 26-27 Away Kit Released
The new Korona Kielce 26-27 away kit has been officially released.
Made by 4F and based on a concept by designer @w_kitz, the new Korona Kielce 26-27 away shirt draws inspiration from the theme 'Equites Coronae', representing the players as contemporary knights of the crown. This unique knight-inspired aesthetic is intended to symbolize the club and its region during their away matches.
Tigres UANL 26-27 Home Kit Released
Tigres UANL and Adidas have officially launched the club's new 26-27 home kit. The release marks a significant milestone, celebrating a 20-year partnership between the Mexican side and the sportswear brand.
The Adidas Tigres UANL 26-27 home jersey features the club's traditional amber base with blue details and the classic central chest stripe. A standout element of the new design is the typography used for the "Tigres" wording across the chest, which draws inspiration from traditional Mexican sign-painting, known as "rótulo mexicano".
York City 26-27 Third Kit Revealed
Following the launch of their red home and yellow away shirts earlier this month, York City have officially revealed their new 26-27 third kit. It features a black and blue stripes design.
Le Havre 26-27 Home Kit Released
French club Le Havre AC have officially released their new 26-27 home kit, produced by Hummel. Teased earlier in July under the slogan 'les histoires fusionnent', the new jersey introduces a gradient design that has sparked mixed early reactions from the fanbase. The Le Havre 26-27 home kit is available to purchase through the official club and Hummel stores.
Santos Laguna 26-27 Home & Away Kits Released
Mexican brand Charly has officially released the new Santos Laguna 26-27 home and away kits for the upcoming Liga MX Apertura 2026 season.
