Under Armour To Rename Clutchfit Football Boots
Launched in 2014 at a similar time as the revolutionary knitted high-cut Nike Magista Obra and Mercurial Superfly lines, the Under Armour ClutchFit football boot is Under Armour's control silo. Players who are currently wearing the cleats are Jonathan Tah, Granit Xhaka and Faser Forster.
Under Armour ClutchFit Football Boot To Be Called Under Armour Magnetico From 2018
There have been three generations of the Under Armour ClutchFit, with the first released in 2014.
However, Under Armour does not completely ditch the ClutchFit soccer cleat concept, the US brand just decided to rebrand the control silo as 'Under Armour Magnetico'. The name highlights the boot's main feature, 'magnetic' control.
In fact, the main reason for UA to rename the boots is that there are many different shoes called after Under Armour's ClutchFit upper material shoes such as basketball shoes and sneakers, which is quite confusing for people looking for the soccer cleats.
The Under Armour Magnetico 2018 football boot will have the same tech features and the same design as the Under Armour ClutchFit 3.0, including the innovative ClutchFit® technology that is engineered to combine the softness of leather with the durability of synthetic material.
Do you think it's a good decision to rebrand the ClutchFit soccer boots as 'Magnetico'? Let us know in the comments section below.