In Detail | Adidas World Cup Fonts Throughout History | 1990-2018
With Adidas having released their 2018 World Cup home kits featuring the new World Cup typeface, we take a look at all Adidas World Cup fonts between 1990 and 2018. Thanks to Paladar Negro, Switch Image Project & some other great websites for information and pictures.
Adidas 1990 World Cup Font
Adidas' 1990 World Cup typeface boasts a simple 3D look.
Adidas 1994 World Cup Font
Argentina and Spain's 1994 World Cup typefaces were different to the typefaces other Adidas countries used.
The Adidas 1994 World Cup font in the United States is the same as the one used for the 1990 World Cup. The US national team, however, received an own unique & modern font from the Three Stripes for their home World Cup.
Adidas 1998 World Cup Font
The Adidas 1998 World Cup typeface is also unchanged from before. Germany and Spain, however, received different, unique fonts for the tournament.
Adidas 2002 World Cup Font
The Adidas 2002 World Cup typeface is completely different to the previous fonts Adidas teams used at the World Cup boasting a modern design. The leap forward from the classic 1998 World Cup font is remarkable.
Adidas 2006 World Cup Font
The most famous Adidas World Cup font font to date, the Adidas 2006 World Cup typeface is a design classic. The style is inspired by the typeface designs used in the 1974 World Cup.
Adidas 2010 World Cup Font
A much less remarkable look than the 2006 World Cup typeface, the Adidas Unity 2010 World Cup font draws inspiration from the whole 2010 World Cup theme.
Adidas 2014 World Cup Font
The 2014 World Cup typeface features a modern yet unique design.
Adidas 2018 World Cup Font
For the 2018 World Cup, the Three Stripes decided to add for the respective crest of each federation on the bottom for the first time in order to give the numbers a more custom feel. Find out all you need to know about the Adidas 2018 World Cup typeface.
Which of these Adidas World Cup font is your favorite? Let us know in the comments below.
A Look Back at World Cup Shirt Number Typography
Football kit design account @PaladarNegroWeb has shared an interesting retrospective on the typography used for shirt numbers in recent World Cups. The visual language of football kits is often defined by these details, with fonts becoming instantly recognizable symbols of specific tournaments and eras.
The collage highlights various iconic typefaces worn by national teams on the biggest stage. spanning from the 2006 World Cup to the FIFA World Cup.
This overview is part of an ongoing series by the account exploring the visual elements of football. It serves as a great reminder of how deeply typography impacts the overall aesthetic and legacy of a football shirt.
Morecambe 26-27 Home & Away Kits Released
Morecambe FC have officially launched their new 26-27 home and away kits, produced by Surridge Sports. The club received massive backlash for posting AI images for the launch, and later posted a clearer CAD of the home shirt.
The home shirt features the club's traditional red color palette with black detailing, while the away kit introduces a bold combination of purple and yellow. Both designs incorporate modern elements to provide a fresh look for the upcoming National League North campaign.
The new Surridge Sports Morecambe 2026-27 jerseys are currently available for pre-order through the club's official online store.
Puma Kits Keep Ripping at the 2026 World Cup
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.