Nike Reveals All-New Personalization Options for 2018 World Cup Boot Collection

Nike yesterday released the Nike Just Do It Pack 2018 World Cup collection. Together with the release of the white World Cup boot pack, the Swoosh revealed that there will be a brand-new personalization option for the 2018 World Cup boots.

Every heel counter of the 2018 World Cup cleats contains a triangle with 32 lines, one line for each country in the tournament. Players will have the option of populating that triangle with a graphic representing their country's flag in a display of national pride.

Nike 2018 World Cup 'Personalization Triangle'

This never-seen-before personalization feature consists of four elements: a triangle-shaped flag, the silo and brand logos underneath it and finally the player's shirt number and name on the right side.

People will be able to select the Nike personalization detail on their World Cup Elite tier boots.

The Nike flag triangle personalization detail is exclusive to the brand's World Cup collection and will not be available on later colorways, pending a major surprise.

Clever or unnecessary? What do you think of the Nike 2018 World Cup personalization detail? Drop us a line below, and check out all the latest boots in the Calendar.