AS Roma Announce Shirt Sponsor
Apr 23, 2018, by Pat
AS Roma have signed a deal with Qatar Airways to become the club's shirt sponsor, effect immediately.
It's expected that AS Roma will debut the new Qatar Airways jerseys in Tuesday's Champions League game against Liverpool at Anfield.
AS Roma Qatar Airways Shirt Sponsorship
This picture shows the Qatar Airways logo on the front of the Roma 2017-18 jersey.
Becoming only the 7th AS Roma shirt sponsor in 90 years of club history, Qatar Airways will appear on the front of the AS Roma kits until at least the end of the 2020-21 season.
No financial details on the AS Roma Qatar Airways deal were officially revealed. The deal is reported to be worth around 40 million Euro for three years - the club statement says it's the biggest commercial deal in club history and "one of the biggest ever" amongst all Italian clubs.
The number flying around Italian social media is €40m over 3 years - was marketed by a host of third party agencies at between €10m and €12m p.a Shows what a Champions League run can do..
— Matthew Glendinning (@mattglen) April 23, 2018
Roma ends shirt sponsor search with record Qatar Airways deal https://t.co/W9FAaFQISs
Having parted ways with Wind in 2013, AS Roma have been sproting clean, sponsorless kits for the past five years.
"We are delighted to announce this historic partnership between AS Roma and Qatar Airways, two great brands with global ambitions," AS Roma president Jim Pallotta said.
"Today’s announcement is the result of discussions behind the scenes for over eight months with Qatar Airways, led by our commercial team in London with much assistance from the entire Roma team, and comes at a significant time in the club’s history, on and off the pitch."
"With a new stadium due to begin construction late this year and the team in the Champions League semi-final for the first time for 34 years, it’s an exciting time to be a Roma fan. We shall be proud to wear the Qatar Airways name on our shirts and we look forward to working together to achieve sporting and commercial success for many years to come.”
Qatar Airways Group Chief Executive Officer, His Excellency Mr. Akbar Al Baker, said: “We are very pleased to announce this new partnership, which will see Qatar Airways become the official shirt sponsor of AS Roma through the 2020-21 season.
"AS Roma is one of the most successful and well-known football clubs in the world, and our shared passion to strive for excellence and innovation make this a natural partnership. As an airline, we understand the power of sport in bringing people together, and our new partnership with AS Roma further underscores this belief. We look forward to working together and celebrating with AS Roma fans all over the globe.”
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HŠK Zrinjski Mostar 26-27 Away Kit Released
Bosnian powerhouse HŠK Zrinjski Mostar and technical sponsor Macron have officially unveiled their new away kit for the 2026-27 season. The new strip introduces a bold and modern aesthetic that contrasts with the club's traditional white home jersey.
The Macron HŠK Zrinjski Mostar 26-27 away shirt features an eye-catching geometric checkerboard pattern in black and red across the front and sleeves. The red sections are layered with subtle diagonal striping, adding extra depth to the look. White accents appear on the V-neck collar, sleeve cuffs, and Macron Hero branding, while the club crest sits on the left chest. The M.T. Abraham Group logo is prominently printed on the center front in white, complemented by the INTERAGENT Mostar sponsor on the lower back.
The new away kit complements the previously launched 26-27 home kit and will be worn throughout the upcoming domestic league and cup campaign as well as in European fixtures.
Al-Shabab SC 26-27 Home, Away & Goalkeeper Kits Released
Omani Professional League club Al-Shabab SC have unveiled their new home, away, and goalkeeper kits for the 26-27 season, manufactured by Italian brand Macron.
The Al-Shabab SC 26-27 home shirt features a deep navy blue body accented with contrasting white sleeves and delicate yellow piping running along the shoulders. A crossover v-neck collar and matching navy shorts with white detailing complete the primary setup. The away jersey reverses the aesthetic with a crisp white torso, dark navy sleeves, and the same yellow trim accents throughout.
For the goalkeepers, Macron has prepared a vibrant light blue jersey covered in an intricate geometric shard pattern across the front and sleeves. All shirts feature the Macron Hero logo on the chest alongside the club crest and sponsor Alraed Investments.
CS Sfaxien 26-27 Home Kit Released
Tunisian powerhouse CS Sfaxien has officially unveiled its new home kit for the 26-27 season. The release marks the start of the club's new partnership with Umbro, who replaces previous kit supplier Hummel.
The Umbro CS Sfaxien 26-27 home jersey stays faithful to the club's traditional identity, featuring wide vertical black and white stripes across the front. The sleeves are predominantly white, while the V-neck collar and sleeve cuffs are finished with intricate geometric black-and-white micro-patterns. The Umbro Double Diamond logo and club crest sit on the chest, complemented by the Super Siesta sponsor across the center. Alongside the outfield home shirt, the club also revealed a vibrant blue goalkeeper kit with an all-over tonal graphic print.
CS Sfaxien is offering the new 26-27 home shirt in two distinct options for supporters: a high-performance Pro edition alongside a more accessible Stade edition, both available through the official club store.
NAC Breda 26-27 Away Kit Released
NAC Breda and their technical sponsor Robey have officially unveiled the club's new away kit for the 26-27 season. The design pays tribute to 1996, the opening year of the club's home ground, originally known as the Fujifilm Stadion and now the Rat Verlegh Stadion.
The Robey NAC Breda 26-27 away shirt is predominantly white and features a green classic polo collar alongside matching sleeve trim. The highlight of the kit is the graphic pattern across the sleeves, which draws inspiration from the distinctive green exterior steel support beams of the stadium from 1996, as well as the club's mid-1990s change strips. A retro club crest sits on the left chest, complemented by a special "Rat Verlegh Sinds 1996" tag near the hem.
White shorts and socks with subtle green and black accents complete the look of the new NAC Breda 26-27 away strip, which is set to make its on-pitch debut against Roda JC.
No More Joma: Adidas Selangor FC 26-27 Home & Away Kits Released
Malaysian Super League side Selangor FC has officially unveiled its new home and away kits for the 26-27 season, celebrating the return of Adidas as the club's official kit partner after a 16-year absence. The reunion, promoted under the slogan "Back where it belongs," brings an end to the club's previous partnership with Joma.
The Adidas Selangor 26-27 home shirt features a striking two-tone red look, pairing a classic red body with darker maroon raglan sleeves. Vibrant yellow detailing is applied across the crew collar, shoulder stripes, side trim, and monochrome sponsor and club badges. Red shorts and socks complete the home strip.
The Adidas Selangor 26-27 away jersey opts for a crisp and refined aesthetic, utilizing an off-white and white base accented by deep maroon trim on the collar, Three Stripes, and side panels, finished with a matching monochrome crest. A blue third kit is also planned to follow later in the season.
