AS Roma Announce Shirt Sponsor
AS Roma have signed a deal with Qatar Airways to become the club's shirt sponsor, effect immediately.
It's expected that AS Roma will debut the new Qatar Airways jerseys in Tuesday's Champions League game against Liverpool at Anfield.
AS Roma Qatar Airways Shirt Sponsorship
This picture shows the Qatar Airways logo on the front of the Roma 2017-18 jersey.
Becoming only the 7th AS Roma shirt sponsor in 90 years of club history, Qatar Airways will appear on the front of the AS Roma kits until at least the end of the 2020-21 season.
No financial details on the AS Roma Qatar Airways deal were officially revealed. The deal is reported to be worth around 40 million Euro for three years - the club statement says it's the biggest commercial deal in club history and "one of the biggest ever" amongst all Italian clubs.
The number flying around Italian social media is €40m over 3 years - was marketed by a host of third party agencies at between €10m and €12m p.a Shows what a Champions League run can do..
— Matthew Glendinning (@mattglen) April 23, 2018
Roma ends shirt sponsor search with record Qatar Airways deal https://t.co/W9FAaFQISs
Having parted ways with Wind in 2013, AS Roma have been sproting clean, sponsorless kits for the past five years.
"We are delighted to announce this historic partnership between AS Roma and Qatar Airways, two great brands with global ambitions," AS Roma president Jim Pallotta said.
"Today’s announcement is the result of discussions behind the scenes for over eight months with Qatar Airways, led by our commercial team in London with much assistance from the entire Roma team, and comes at a significant time in the club’s history, on and off the pitch."
"With a new stadium due to begin construction late this year and the team in the Champions League semi-final for the first time for 34 years, it’s an exciting time to be a Roma fan. We shall be proud to wear the Qatar Airways name on our shirts and we look forward to working together to achieve sporting and commercial success for many years to come.”
Qatar Airways Group Chief Executive Officer, His Excellency Mr. Akbar Al Baker, said: “We are very pleased to announce this new partnership, which will see Qatar Airways become the official shirt sponsor of AS Roma through the 2020-21 season.
"AS Roma is one of the most successful and well-known football clubs in the world, and our shared passion to strive for excellence and innovation make this a natural partnership. As an airline, we understand the power of sport in bringing people together, and our new partnership with AS Roma further underscores this belief. We look forward to working together and celebrating with AS Roma fans all over the globe.”
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