All-New FA Women's Leagues' Logos & Branding Revealed
The English FA has today unveiled the branding for Tiers 1 to 4 of the restructured women’s pyramid of football that will be in effect from the 2018-19 season onwards. The new FA Women's Leagues' brand identity has been created by brand studio Nomad.
A new beginning...
— The FA WSL (@FAWSL) June 6, 2018
We're excited to share with you The FA Women's Leagues' new look!
👉 https://t.co/zkc8AQL8Sx pic.twitter.com/ImTLcDZmbz
The Football Association Women's Super League (FA WSL) is the highest league of women's football in England. It is run by the Football Association and began in April 2011
New FA Women's Leagues' Brand Identity
The new brand identity for the FA Women's Leagues' boasts a modern look, set to be used from the 2018-19 season. It is totally different to the previous silver and purple logo.
Previous logo
The new brand identity unifies the four tiers:
Tier 1 – The FA Women’s Super League
Tier 2 – The FA Women’s Championship
Tier 3 – The FA Women’s National League - Northern Premier Division/Southern Premier Division
Tier 4 – The FA Women’s National League - Division 1 North, Division 1 Midlands, Division 1 South East, Division 1 South West
Marzena Bogdanowicz, The FA’s head of marketing and commercial for women's football said: “It was really important for us to create a new brand identity that is dynamic, modern and has a broad audience appeal that also unifies the top four tiers of the women’s game.
“Throughout the process we listened to the feedback we received from players, clubs and supporters and we’re confident we have an identity that will resonate with both the current audience but also to the next generation of fans.”
The 2018-19 season begins on the weekend of 18 August with the opening round of group fixtures of the Continental Tyres Cup.
What do you think of the new visual identity of the FA Women's Leagues'? Let us know in the comments below.
PSG 26-27 Third Kit Concept Based On Leaked Image
Based on the previous leaked pictures, our partner @whatthekit_x have provided a concept of how the PSG 26-27 third kit would look like on their stars Doué and Dembélé. The shorts and socks are expected to carry the same motif and colorway as of the shirt's, creating a uniform ovarall look for the European champions.
What do you think of the PSG's 26-27 third kit? Let us know your thoughts in the comments below.
Queen of the South 26-27 Third Kit Released - Designed by Local School Pupil
Scottish League One club Queen of the South has officially launched its new 26-27 third kit, manufactured by Macron. What makes the release particularly unique is that it was designed by Rex, a pupil from Dalbeattie Primary School, who won a club competition that saw an impressive 1,883 entries submitted from 27 local primary schools.
The Macron Queen of the South 2026-27 third jersey introduces an eye-catching look based on bold diagonal stripes alternating between pink, black, and purple. The sleeves are dominated by bright pink with black cuffs, matched by a clean black V-neck collar. White detailing finishes the shirt, including the Macron Hero emblem, local sponsor Gavin Edgar Joinery on the chest, and a recolored monochrome club crest.
Completing the Queen of the South 26-27 third strip are black shorts and socks. The full kit is available now through the club's official online store and physical club shop.
Kifisia FC 26-27 Home & Away Kits Released
Greek Super League club Kifisia FC and German kit maker Erima have officially revealed the team's new home and away kits for the 26-27 campaign. Both designs introduce the branding of new front-of-shirt sponsor Tutu Deals.
The Erima Kifisia 26-27 home jersey features a timeless navy blue base covered with subtle white vertical pinstripes extending across the front and sleeves. A sharp white V-neck collar matches the clean white Erima chest branding, while the club's signature plane tree leaf crest sits proudly on the left breast.
The 26-27 away kit opts for a clean white base adorned with an intricate, tonal root-inspired graphic pattern across the body. Navy and gold trim decorates both the polo collar and the sleeve cuffs, with elegant gold detailing applied to the club crest and manufacturer logo to round off the look.
AC Bellinzona 26-27 Home & Away Kits Released
Italian brand Acerbis and Swiss side AC Bellinzona have officially unveiled the club's new home and away kits for the 26-27 season. The Ticino outfit, competing in the Swiss Promotion League, receive a coordinated pair of shirts defined by a bold cross design across the front.
The AC Bellinzona 26-27 home shirt arrives in the club's signature deep granata, highlighted by a prominent white cross spanning across the entire front of the jersey. Reversing the colorway, the 26-27 away jersey uses a clean white base complemented by the same large cross graphic in dark red.
Both jerseys feature a symmetrical, centered layout. The Acerbis wordmark and Bellinzona's diamond-shaped badge sit vertically above each other on the upper chest, while the sponsor emblem is aligned right in the center of the cross.
Ederson Continues Cutting Sleeves at Fenerbahçe
Heading into his second season in the Süper Lig, the 33-year-old goalkeeper was once again spotted taking the pitch in a cut-sleeve jersey. Simply because Fenerbahçe does not offer a short-sleeve kit option from Adidas.
At his previous clubs like Rio Ave, Benfica, and Manchester City, Ederson always had short-sleeve versions to him. His time at Fenerbahçe marks one of the rare instances in his professional career where Ederson has worn long sleeves on the pitch.
Special thanks to What The Kit for the spot and the collage.
Bordeaux 26-27 Away Kit Released
Following the launch of their home strip, Girondins de Bordeaux and Hummel have officially unveiled the club's new away kit for the 26-27 season. Amidst severe off-pitch turmoil and administrative relegation to the amateur leagues, the French club has looked to the most celebrated period in its history for design inspiration, presenting a shirt that pays tribute to the famous 1986-87 double-winning side.
The Hummel Bordeaux 26-27 away jersey is predominantly white, framed by dark navy panels across the shoulders and sleeves that house the Danish brand's signature chevrons. A classic white polo collar features discreet red trim along the edges, which is echoed on the sleeve cuffs. Completing the retro aesthetic, the left chest bears the club's circular 1980s crest rather than the modern badge, delivering an unmistakable nod to the golden era.
Presented without a main shirt sponsor, the clean retro shirt maintains a bespoke feel despite the team competing outside the professional ranks in Régional 1. Hummel continues to stand by the club under its multi-year partnership, with the kit priced at €89.95.



