Chelsea Sign Record-Breaking Hyundai Sleeve Sponsorship Deal
Jun 11, 2018, by Chris
Chelsea today announced a four-year sleeve sponsorship deal with Hyundai, confirming previous reports.
The new sleeve sponsor will be seen for the first time on 23 July, when Chelsea will play a friendly fixture in Australia against Perth Glory ahead of the 2018-19 season.
Chelsea Announce Four-Year Hyundai Sleeve Sponsorship Deal
Chris Townsend OBE, Chelsea FC commercial director, said: "We are delighted to be announcing our new partnership with Hyundai that will see this iconic brand appear on the sleeve of our match shirts from next season. At Chelsea we pride ourselves on partnering with some of the world’s leading companies and we look forward to working closely with Hyundai as they seek to reward, engage and entertain our global fanbase."
The Hyundai Chelsea sleeve sponsorship deal is valid for four years.
According to a previous report of The Times, the Hyundai Chelsea sleeve deal, which is set to kick off is estimated to be worth £50m, i.e. £10m per season (almost double what Nexen Tire pay Manchester City).
Share your thoughts in the comments below.
Adidas Bayern München 26-27 Handball Spezial Shoes Leaked
Silkeborg IF 26-27 Kits Released
The new Silkeborg IF 2026-27 kits have been officially released today during a special launch event at JYSK park. Made by Adidas, the new Silkeborg Idrætsforening shirts will be worn in the upcoming Danish Superliga campaign.
The Silkeborg 26-27 Kits are based on the Adidas Tiro 26 competition template. The JYSK sponsor logo dominates the look too much in our opinion.
Excelsior Rotterdam 26-27 Home Kit Released
Dutch club Excelsior Rotterdam has officially unveiled its new home kit for the 2026-27 season. Made by Robey Sportswear, the new shirt introduces a fresh design for the upcoming campaign while staying true to the club's traditional black and red colors.
The release of the home kit follows the earlier launch of Excelsior's elegant champagne-colored 2026-27 away jersey, which features subtle tributes to the Kralingen district's coat of arms.
The Robey Excelsior Rotterdam 2026-27 home kit will be available through the club's official retail channels ahead of the new season.
Too Much? Turkish Teams Have Side Kit Sponsors
Fenerbahçe's and Beşiktaş' 2026-27 kits have drawn criticism from fans due to the overwhelming number of sponsors, specifically focusing on the side sponsor.
Especially for Beşiktaş the side sponsor heavily dominates the otherwise simple look.
Many fans have expressed a desire for sponsor-free versions of the shirts to be made available for purchase, as the current heavily sponsored designs are seen by some as ruining the aesthetic of the classic jerseys.
Rot-Weiss Essen 26-27 Home Kit Revealed - RWE Returns as Main Sponsor
German third division club Rot-Weiss Essen has unveiled its new Jako home kit for the 2026-27 season, coinciding with a major sponsorship announcement.
The energy company RWE AG is set to return as the club's main sponsor starting July 1, 2026, signing a three-year deal that brings the iconic RWE logo back to the front of the first team's shirts. RWE AG was previously the main sponsor of the club's youth setup, a role that will now be taken over by thyssenkrupp AG.
The new Rot-Weiss Essen 26-27 home shirt by Jako features a predominantly red design, incorporating a very subtle bespoke street pattern across the front. It is so hardly visible that fans first thought it would be a generic kit.
To accommodate the new main sponsor, the previous primary partner, ifm-Unternehmensgruppe, has voluntarily moved to the left sleeve as a co-main sponsor, maintaining its financial commitment to the club for the next three years.
While the new sponsorship deals have been praised by many fans, some supporters have voiced their desire for the club to eventually change its kit supplier from Jako.
The details on the New Balance Bursaspor 26-27 kit are amazing, as showcased by @ysfylmzz1967.
Bursaspor 26-27 Kits Released - Massive Five-Kit Collection by New Balance