Instant Classic - Nike Brazil Brasileiragem 2018 World Cup Advert Launched

Nike have released their 2018 World Cup Brazilian television advert fronted by the Brasil's new golden generation. Featuring a nod to Ronaldo's famous moment of the Nike Airport France 1998 World Cup advert, the Nike Brasileiragem 2018 World Cup advert celebrates the identity of Brazilian football.

Nike #Brasileiragem 2018 World Cup TV Advert

Specifically made for Nike Brasil, the Brasileiragem 2018 World Cup film mixes street football with Brasil's currrent golden generation. The advert features a nostalgic nod to Ronaldo and the 1998 Airport Nike World Cup ad.

The film has been produced by Wieden & Kennedy São Paulo.

"When we talk about inspiration, the history of Brazil in football comes to mind," says Daniel Paz, Senior Marketing Director at Nike Brazil, who adds: "Our challenge was to seek out references and make this energy clear. To be Brazilian is something that nobody can copy."

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