10% More Than in 2014: Nike Dominates 2018 World Cup Boots
Jun 16, 2018, by Pat
Now that the 2018 World Cup is well underway, we decided to take a look at which brands dominate the scene in terms of players signed. While Adidas narrowly leads the pack in team kit deals, Nike has almost two thirds of the 736 players active in Russia at the moment under contract.
According to Football Boots DB data, a site that has info on the boots of 733 of the 736, Nike supplies cleats for 465 players (63.4%), with Adidas at just 196 (26.7%). Puma (41), Mizuno (10), Umbro (7), New Balance (6), Under Armour (3), Lotto and Asics (both 2) finish the rankings.
It's a similar picture if we look at football boot models, where Nike's Mercurial (215, more than the whole of Adidas(!)) and Magista shoes lead the pack ahead of the Adidas X (86). Next in line are the Nike Tiempo, Adidas Predator, Nike Hypervenom and Adidas Nemeziz.
Football Boots DB also have info on the top goalscoring boots of the tournament, and with the first half of matchday 1 in the group stages almost through, the Nike Mercurial unsurprisingly leads there as well, with 8 goals. Next up are two Adidas boots with 3 each, the Predator and the X.
How did it change compared to 2014?
If we look at the 2014 World Cup, Nike's massive share looks even more impressive. Compared to back then, the Swoosh added another ten percent to its stock, with Adidas losing a similar amount. The share of the small brands also decreased, from 12 in 2014 to 10% now.
Are you surprised to see Nike has this many World Cup players under contract? Drop us a line below.
Al Fayha FC 26-27 Home, Away & Third Kits Released
Saudi Pro League side Al Fayha FC have officially unveiled their new home, away, and third kits for the 26-27 season, made once again by in-house and domestic partner HH Sport. The new collection brings a cohesive look across the board, led by the traditional vibrant orange on the home shirt paired with intricate navy sleeve cuff patterning and subtle tonal detailing on the fabric.
The Al Fayha 26-27 away kit opts for a clean white base highlighted by bold orange side panels, sleeve trims, and monochromatic logos. Completing the player lineup, the third kit arrives in a deep blue tone accented with sky blue trims on the collar and cuffs, while three distinct goalkeeper uniforms were also unveiled in black, sky blue, and vibrant yellow.
The new Al Fayha 26-27 kits are now available through the club's official online store.
FC Penafiel 26-27 Third Kit Released
Portuguese Liga Portugal 2 side FC Penafiel has officially unveiled its new third kit for the 2026-27 season. Made by Nike, the shirt was showcased during the Agrival 2026 event in Penafiel, joining the previously launched red-and-black home and white away strips.
The Nike FC Penafiel 2026-27 third jersey is predominantly black, highlighted by fine vertical red pinstripes running down the front. Red trim details the neckline, maintaining the club's classic Rubro-Negro aesthetic. A standout element is the retro-styled interlocking 'FCP' monogram on the left chest, placed alongside a special 75th-anniversary emblem celebrating the club's founding in 1951.
White detailing completes the look, with the Nike Swoosh on the right chest and the ABANCA main sponsor printed cleanly across the center.
SC Toulon 26-27 Home & Away Kits Released
French club Sporting Club Toulon and kit supplier Patrick have officially launched the team's new home and away kits for the 26-27 season. The new designs bring a modern visual identity to the French side with bespoke graphic details.
The Patrick SC Toulon 26-27 home shirt stays true to the club's traditional "Azur et Or" identity with a vibrant yellow base. It features dynamic royal blue diagonal block patterns across the upper left chest and lower right hem, subtly incorporating the number "83" in tribute to the Var department. A contrasting blue V-neck collar and matching sleeve trims finish off the look, which is paired with blue shorts.
Built on the same template, the Patrick Sporting Toulon 26-27 away shirt introduces a fresh mint green base contrasted by dark navy graphic elements and trims. Both jerseys feature centrally aligned Patrick logos and club crests, and are now available through the club's official store.
Chelsea 26-27 Third Kit Spotted on Sale
The new Nike Chelsea 26-27 third shirt has been spotted on sale in official retail stores ahead of its scheduled launch. Photos taken at a Nike store in Orlando, Florida, reveal the final retail version on the racks with Premier League name and number printing, giving supporters a full look at the design before its official unveiling.
Premier League Uses Wrong Sleeve Patch on Arsenal Kit
The Premier League’s official Instagram promo for Matchweek 1 featured a major mistake: Arsenal's jersey was shown with the standard purple sleeve patch, while the golden champions patch was mistakenly placed on Liverpool's sleeve.
The error quickly sparked outrage among Gooners in the comment section. Big thanks to @jerseystory_vn for spotting the mistake and creating the graphic.