Netflix To Make A Film About The History of Nike

Netflix has optioned the movie rights to Nike founder Phil Knight’s autobiography “Shoe Dog.", it was announced some days ago. Shoe Dog is the autobiography of Phil Knight released in 2016.

Knight launched Nike in 1963 with $50 borrowed from his father with one simple mission: import high-quality, low-cost running shoes from Japan. Knight grossed $8,000 in that first year. Today, Nike’s annual sales top $36 billion.

Phil Knight will produce with Frank Marshall (Indiana Jones and Back to the Future). The film will be directed by Scott Alexander and Larry Karaszewski on the screenplay.

“I look forward to working with my friend, the great Frank Marshall, in bringing my story and the story of Nike to the screen,” Knight said. “I have been gratified by the reception my book has received and think that we can explain my journey and the story of Nike to an even larger audience in collaboration with Netflix.”

Scott Stuber, head of Netflix’s film group, said, “We couldn’t be more excited to be making ‘Shoe Dog’ with Phil Knight, one of the world’s business icons and a great storyteller. Phil created a brand and a company that became much more than the swoosh. Through innovation, passion, and trial and error, Phil created something that became a part of our culture. We can’t wait to share that with the world.

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