Capelli Sport - Teams, Kit Designs, Teamwear & History | Small Brands Case Study
Feb 10, 2019, by Chris
In a new series dubbed 'Small Brands Case Study' we want to take a look at the smaller brands in the game. One of those smaller brands in football is Capelli Sport, who are sponsoring 2017-18 Greek league champions AEK Athens since the 2018-19 season.
Capelli Sport - Background, Teams, Kit Designs & Teamwear
Company History
Capelli Sport was founded in 2011 in the United States by George Altirs, an entrepreneur originating from Lebanon and football fan. The company is a subsidiary of the GMA Accessories Inc, a company that owns brand such as Capelli New York, GMA Shanghai Company and Capelli Sport.
Capelli Sport first made the headlines by buying shares of German club MSV Duisburg in 2015. In 2017, they signed a deal with the Lebanese Football Association (company owner is from Lebanon), while their biggest deal is the partnership with 2017-18 Greek champions and 2018-19 Champions League group stage team AEK Athens.
Teams
Capelli Sport currently equips three important teams - AEK Athens, MSV Duisburg and Lebanon.Other teams supplied by the brand are smaller teams from Germany (FSV Frankfurt, Uerdingen, Waldhof Mannheim) and other countries worldwide (e.g. Ghana: International Allies FC & United States: Rochester Rhinos, Penn FC). Full list of Capelli Sport teams.
Kit Designs
Capelli Sport's kit designs are nothing extraordinary. In fact, they remind us of the designs of smaller brands such as Jako from Germany and a bit of Errea. Capelli Sport produces bespoke designs for all of their bigger sponsored clubs.
The trademark feature of Capelli Sport kits are the four squares on each shoulder, which are part of all Capelli football kits.
Products
Capelli Sport's aim is to become a supplier for smaller teams while also offering all the football performance gear a soccer player needs, e.g. balls, goalkeeper gloves, shirts, jackets, baselayers and training jackets.
Capelli's main focus is put on teamwear gear such as jerseys.
Along to their football offering, Capelli Sport also sells fitness gear.
Capelli Sport has not yet brought out shoes.
Do you like the designs of Capelli Sport? Which brand would you like us to take a closer look next? Let us know in the comments below.
No More Errea: Adidas Sheffield United 26-27 Third Kit Released
Adidas and Sheffield United have officially launched the club's new third kit for the 26-27 Championship season. Returning to the German brand as kit supplier, the Blades complete their initial jersey set for the campaign with a striking high-visibility look.
The Adidas Sheffield United 26-27 third shirt features a vibrant neon yellow-green base paired with contrasting black raglan sleeves and collar trim. The chest showcases a simplified version of the club crest, displaying only the iconic crossed blades in black alongside black Adidas branding. Monochromatic black logos for main sponsor Midnite and sleeve sponsor Village Hotels complete the shirt's front.
The full strip is finished with black shorts and matching neon yellow socks, giving Sheffield United a standout alternative option for away fixtures throughout the season.
Udinese 26-27 Away Kit Released
Udinese Calcio and Macron have officially unveiled the club's new away kit for the 26-27 Serie A season. Presented during a special event in Grado, the new change shirt draws inspiration from the identity and landscapes of the Friuli region.
The Udinese 26-27 away jersey features a navy blue base with a sublimated geometric pattern across the front and back, referencing the regional scenery from the Friulian mountains to the Adriatic coast. Yellow and silver trim highlights the V-neck collar, side piping, and sleeve cuffs, giving a nod to iconic 1990s away shirts while maintaining a sleek, modern aesthetic.
Completing the design, the Friulian patriarchal eagle is printed on the upper back as a symbol of regional pride. Crafted from Macron's 100% recycled Eco Everton fabric, the kit is now available through official club and brand channels.
FC Barcelona 26-27 Third Track Jacket Leaked
Official images of FC Barcelona's upcoming 26-27 third collection Nike Repel i96 track jacket have been leaked, courtesy of Barcelona kit insider @memorabilia1899. The jacket is part of Nike's retro-inspired third collection of its top-tier clubs for the 26-27 campaign.
The FC Barcelona 26-27 i96 jacket comes in a predominantly black colorway accented by a light mint green chest band and matching horizontal stripes on the sleeve. A red Nike Swoosh with a yellow outline sits on the right chest opposite the traditional Barcelona crest, while a yellow Spotify logo is placed on the upper left arm.
Alcione Milano 26-27 Away Kit Released
The new Alcione Milano 26-27 away kit has been officially released, showcasing a unique design inspired by one of Milan's most famous landmarks. Made by Adidas, the new shirt will be worn by the Italian Serie C side during the 26-27 campaign.
The Adidas Alcione MilanoAlcione Milano 26-27 away jersey features a beige base paired with contrasting black sleeves, collar trim, and side panels. The standout element of the shirt is a prominent front graphic depicting the glass dome of the iconic Galleria Vittorio Emanuele II in Milan.
Completing the design, the chest features a monochromatic black Adidas logo and Alcione Milano crest, alongside main sponsor Banca del Fucino. The reverse side includes the Milan city coat of arms above the player numbering and back sponsor Saratoga.
Wisła Kraków 26-27 Home Kit Released
Polish club Wisła Kraków and Kappa have officially unveiled the new home kit for the 26-27 season. Following the earlier releases of their special 120th anniversary jersey and away strip, the new home kit brings a classic look for the team's upcoming campaign.
The Kappa Wisła Kraków 26-27 home shirt comes in the club's iconic red base, complemented by clean white detailing on the crew-neck collar and logos. A standout feature is a subtle diagonal sash across the chest, incorporating repeating 1906 text and star elements to commemorate the year the club was founded. Wisła's famous White Star crest is positioned on the left chest with a gold star above it.
White shorts and red socks complete the full Wisła Kraków 26-27 home strip, which is now available via the official club store.
