Would This Be Possible in Football? Puma Signs NBA Marketing Deal Despite Nike NBA Partnership

Feb 16, 2019

by Chris

Puma this week sgined a deal with the world's most important basketball league the NBA, to become their Official Marketing Partner. This comes by surprise as Nike is the official supplier of the NBA in a billion dollar deal.

Nike Jordan Brand x NBA 2019 All-Star Jerseys

Puma reentered the basketball market after more than 20 years of absence in late 2018 with the launch of its first signature shoe – the Clyde Court Disrupt and recently unveiled its second basketball shoe, the Uproar Charlotte, ahead of NBA All-Star 2019. They signed ambassador deals with DeAndre Ayton, Marvin Bagley III, Zhaire Smith, Michael Porter Jr. and Warriors DeMarcus Cousins.

Puma Becomes An Official Marketing Partner of The NBA

The new NBA deal will make Puma an official marketing partner of the NBA. Through this partnership, PUMA will now be able to feature athletes in their respective NBA uniforms and team logos. Additionally, the brand will be able to curate authentic and original content that will allow better story telling of the company and their athletes.

“We are thrilled to partner with the NBA to bring PUMA to the next level in our reentry to the basketball market,” said Adam Petrick, Global Director of Brand and Marketing at PUMA. “This partnership is a testament to the continued resurgence of PUMA within the basketball industry.”