Would This Be Possible in Football? Puma Signs NBA Marketing Deal Despite Nike NBA Partnership
Puma this week sgined a deal with the world's most important basketball league the NBA, to become their Official Marketing Partner. This comes by surprise as Nike is the official supplier of the NBA in a billion dollar deal.
Nike Jordan Brand x NBA 2019 All-Star Jerseys
Puma reentered the basketball market after more than 20 years of absence in late 2018 with the launch of its first signature shoe – the Clyde Court Disrupt and recently unveiled its second basketball shoe, the Uproar Charlotte, ahead of NBA All-Star 2019. They signed ambassador deals with DeAndre Ayton, Marvin Bagley III, Zhaire Smith, Michael Porter Jr. and Warriors DeMarcus Cousins.
Puma Becomes An Official Marketing Partner of The NBA
The new NBA deal will make Puma an official marketing partner of the NBA. Through this partnership, PUMA will now be able to feature athletes in their respective NBA uniforms and team logos. Additionally, the brand will be able to curate authentic and original content that will allow better story telling of the company and their athletes.
“We are thrilled to partner with the NBA to bring PUMA to the next level in our reentry to the basketball market,” said Adam Petrick, Global Director of Brand and Marketing at PUMA. “This partnership is a testament to the continued resurgence of PUMA within the basketball industry.”
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PSG 26-27 Away Kit - Long-Sleeve Version
Footy Headlines can leak 3 new pictures of the Nike PSG 26-27 away kit, long-sleeve version.
The kit is predominantly white and features a distinctive central gradient 'Hechter' stripe that transitions from red to navy blue with a vertical pinstripe effect, along with a matching lenticular crest and standard logo placements
Michael Olise Wears Custom Nike Hypervenom Phantom 3 Boots by Matty Boy
Michael Olise took to the pitch for his first 2026 World Cup match against Senegal wearing a unique pair of custom football boots. Rather than opting for one of Nike's current mainline models, Olise laced up in a personalized version of the Nike Hypervenom Phantom III boots.
The boots were customized by artist Matt Digiacomo, widely known as Matty Boy. The design features a distinct hand-painted aesthetic, applying personalized graphics and details directly onto the classic Hypervenom Phantom III 'Just Do It', released in 2018. This choice by Olise highlights a continuing trend of players showcasing bespoke, artist-customized footwear during major tournaments.
The custom Matty Boy edition serves as a striking blend of high-performance football gear and individual streetwear-inspired artistry.
FC Luzern 2026-27 Away Kit Released
The new FC Luzern 2026-27 away kit has been officially released. Made by Erreà, the shirt will be worn during the club's 26-27 Swiss Super League campaign and follows the release of their 125th-anniversary home kit earlier in May.
The Erreà FC Luzern 2026-27 away shirt draws inspiration from one of the city's most representative architectural landmarks, the Jesuit Church. It features a sophisticated tone-on-tone ornamental pattern that runs discreetly across the fabric. A striking blue vertical stripe, enhanced by a subtle golden trim, runs down the center of the shirt, paying homage to the club's traditional colors and adding a touch of elegance to the overall design.
The new Erreà FC Luzern 2026-27 away jersey successfully connects the club's local heritage with a contemporary aesthetic. The kit is currently available to purchase through the official club store.
Spotted: Cavan Sullivan Wears Special Adidas 3D-Printed Boots
Cavan Sullivan is the latest player to be spotted wearing Adidas' newly developed 3D-printed boots. Before him, Atlético Madrid forward Ademola Lookman was the first player seen wearing this special footwear. Big thanks to bootsclub.
The innovative Adidas 3D-printed boots, officially unveiled in late April, are part of the R.A.P. (Radical Athlete Perception) project. The initiative transforms athlete insights into reality through feedback, testing, and performance data, creating products tailored to players' needs.