Umbro Announces Ethiopia Kit Deal
Feb 18, 2019, by Chris
British Double Diamond brand Umbro today announced their next kit deal with an African football national team as they signed a deal with the Ethiopian Football Federation. Umbro replaces Italian brand Errea.
Umbro this year already signed jersey deals with Botswana and Zimbabwe. They are also equipping Egypt giants Al-Ahly SC.
Umbro Signs Four-Year Ethiopia Kit Maker Deal
Umbro becomes the exclusive global technical partner of the Ethiopian national team for the next four years.
The Ethiopian national team has a long football tradition being one of only three teams (along with Egypt and Sudan) to participate in the inaugural Africa Cup of Nations in 1957, later crowned champions in 1962. This rich history coupled with Umbro’s 94 years in the game brings together two brands steeped in tradition which makes for a perfect partnership.
Do you like that Umbro has signed some deals with African national teams this year? Let us know in the comments below.
First 2 Adidas 2027 Boot Packs Leaked
Video game modder BxR Mods has recreated the first two Adidas 2027 football boot collections, providing a clear preview of what the Three Stripes have prepared for early 2027.
The 2027 Base Pack marks an important transition for Adidas, centered around predominantly black uppers accompanied by heritage-inspired accent colors across all three core silos. Most notably, the collection features the next-generation Predator 27 with its classic fold-over tongue, the returning AdiPure line set to succeed the Copa franchise, and the updated F50 Hyperfast. Alongside the traditional black-based editions, the preview also showcases the first main pack of the year, the collection to be worn by Adidas' best players.
Both of these Adidas packs launch in January 2027.
Nike Inter Milan 26-27 Third Kit Leaked - New Image
A new image of the Nike Inter Milan 26-27 third kit has surfaced, confirming the retro-inspired look that pays tribute to the club's iconic 1997-98 third shirt worn during the Ronaldo era.
Adidas Liverpool 26-27 European Training Shirt + Collection Released
Liverpool and Adidas have officially unveiled their all-new European training collection for the 26-27 season. Promoted under the tagline "Made for Europe", the range will be worn by the squad during training sessions and media obligations ahead of Champions League fixtures.
The Adidas Liverpool 26-27 European training collection is built around a crisp white base complemented by vibrant red accents. The iconic Adidas Three Stripes run down the sleeves in red, while the chest displays a monochrome red Liverpool crest enclosed in a shield, alongside matching red Adidas and AXA sponsor branding. Streamlined paneling and high-performance cuts from the latest Adidas Tiro template complete the refined aesthetic.
The range includes authentic short-sleeve training tops, long-sleeve drill tops featuring integrated snood neck collars, and insulated sleeveless puffer vests. The complete Adidas Liverpool 26-27 European training collection is available now through the club's official online store and retail outlets.
Hong Kong 2026 Home Kit Released
Nike and the Football Association of Hong Kong, China have quietly revealed the new Hong Kong 2026 home shirt.
The Nike Hong Kong 2026 home jersey combines two shades of red in a subtle half-and-half design, with a centrally aligned chest layout. The circular HKFA crest is positioned right in the center of the chest, accompanied by a white Nike Swoosh directly beneath it.
First Time in 12 Years: Juventus Bring Back Long-Sleeved Kits on Pitch
Making his Juventus debut in the match against AC Milan, Nick Woltemade was the only Juventus player on the pitch wearing long sleeves. Excluding special-edition kits, the German strike became the first Bianconeri player made this choice since Andrea Pirlo and Claudio Marchisio back in the 13-14 season.
Remarkably, even Cristiano Ronaldo, a long-sleeve icon, never wore one during his time in Turin.
Liverpool Could Use a Text-Only Turkish Airlines Sponsor?
Liverpool have announced that Turkish Airlines will become the club's new shirt sponsor from the 2027-28 season, ending the Reds' 17-year partnership with Standard Chartered.
While early fan concepts have used Turkish Airlines' familiar circular bird logo above the wordmark, a text-only sponsor could also be a realistic option.
The airline previously used a simplified two-line “TURKISH AIRLINES” wordmark on River Plate's shirts between 2019 and 2022, while Turkish clubs such as Galatasaray and Samsunspor have also used streamlined typographic versions of the branding.
A text-only layout could give Liverpool's future Adidas shirts a cleaner, less crowded look. The final sponsor application has yet to be confirmed, with the partnership set to begin in June 2027.