Umbro Announces Ethiopia Kit Deal
British Double Diamond brand Umbro today announced their next kit deal with an African football national team as they signed a deal with the Ethiopian Football Federation. Umbro replaces Italian brand Errea.
Umbro this year already signed jersey deals with Botswana and Zimbabwe. They are also equipping Egypt giants Al-Ahly SC.
Umbro Signs Four-Year Ethiopia Kit Maker Deal
Umbro becomes the exclusive global technical partner of the Ethiopian national team for the next four years.
The Ethiopian national team has a long football tradition being one of only three teams (along with Egypt and Sudan) to participate in the inaugural Africa Cup of Nations in 1957, later crowned champions in 1962. This rich history coupled with Umbro’s 94 years in the game brings together two brands steeped in tradition which makes for a perfect partnership.
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A Look Back at World Cup Shirt Number Typography
Football kit design account @PaladarNegroWeb has shared an interesting retrospective on the typography used for shirt numbers in recent World Cups. The visual language of football kits is often defined by these details, with fonts becoming instantly recognizable symbols of specific tournaments and eras.
The collage highlights various iconic typefaces worn by national teams on the biggest stage. spanning from the 2006 World Cup to the FIFA World Cup.
This overview is part of an ongoing series by the account exploring the visual elements of football. It serves as a great reminder of how deeply typography impacts the overall aesthetic and legacy of a football shirt.
Morecambe 26-27 Home & Away Kits Released
Morecambe FC have officially launched their new 26-27 home and away kits, produced by Surridge Sports. The club received massive backlash for posting AI images for the launch, and later posted a clearer CAD of the home shirt.
The home shirt features the club's traditional red color palette with black detailing, while the away kit introduces a bold combination of purple and yellow. Both designs incorporate modern elements to provide a fresh look for the upcoming National League North campaign.
The new Surridge Sports Morecambe 2026-27 jerseys are currently available for pre-order through the club's official online store.
