Only 4 Teams With More Shirt Sales - Paris Saint-Germain To Break 1 Million Kit Sales Thanks to Jordan
Ligue 1 giants Paris Saint-Germain are set to sell more than one million shirts in a single season, according to a report from Le Parisien. This would be the first time in the club’s history.
When Qatar Sports Investments took over PSG in 2011-12, the club sold just over 250,000 shirts in the group’s first season. Last year, PSG already sold 800,000 jerseys.
Paris Saint-Germain To Sell More Than 1 Million Kits
PSG’s impressive shirt sales this season are understood to be mainly because of the Jordan Champions League kits with the ‘Jump Man’ logo. Jordan is a sub-brand of PSG kit supplier Nike.
In the first weekend after the launch, PSG sold over 80,000 Jordan X PSG shirts. The first month of sales alone, according to a report from Le Parisien, injected an extra €15m in revenue into the club (150,000 kits sold). The jersey sales in the USA increased by 470% since the collaboration with Jordan.
When the sales trend continues, PSG will become one of the top-five biggest shirt sellers in global football - the other teams are Real Madrid, Barcelona, Manchester United and Bayern Munich.
Fabien Allègre, director of brand diversification at Paris Saint-Germain, said to SportBusiness Sponsorship: “Sales of Paris Saint-Germain official products have increased 400% since 2011, driven by Paris Saint-Germain’s increasingly strong international reputation.
“In addition to the partnership with Jordan, which brings Paris Saint-Germain to many retail stores, particularly in North America and Asia, the club is also the first European team to open an official club shop in Tokyo.”
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Vintage Football Shirts
from Cult Kits
2016/17 Germany Away Shirt (S) Adidas
2004/05 AC Milan Inzaghi #9 *Player Issue* Home Shirt (M) Adidas
2019/20 Waterford FC Umbro Training Polo Shirt (S)
2013/14 Hellas Verona Track Jacket (S) Nike
1992/94 Spain Home Shirt (L) Adidas
2017/18 Monterrey Training Jacket (M) Puma
2003/04 Real Madrid Zidane #5 Third Shirt (L) Adidas
2003 Japan Adidas 'No Life Without Football' Leisure T-Shirt (S)
2015/16 Aberdeen Polo Shirt (XL) Adidas
1994/96 Oxford United *Prototype* Home Shirt (XL) Manor Leisure
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According to reliable club apparel source @marto_m3, the German brand is preparing to launch a full line of vintage garments for the Argentine giants Boca. The leaked mock-ups showcase a four-piece capsule that accurately revives the bold aesthetic of the early 1990s, consisting of a classic track jacket, matching track pants, and two distinct retro t-shirts.
The standout pieces of the collection are the two jerseys, which feature the famous 1992 template, A central placement for both the vintage Adidas Trefoil logo and the historic Boca Juniors crest completes the authentic 1992 look. Complementing the shirts is a vibrant tracksuit, with the blue jacket sporting a striking yellow angled panel across the chest and the pants featuring oversized yellow and white geometric color-blocking down the sides.
This upcoming release is part of a 1992 retro collection for many Adidas teams.