Southampton Announce New Shirt Sponsor LD Sports

Southampton FC this morning announced that they have closed a three-year deal with LD Sports to become their new kit sponsor.

No financials were disclosed, but the Saints have stated that the new sponsorship contract with LD Sports is the biggest in the club's history.

LD Sports is a brand new sports content, marketing and entertainment platform, which is launching this summer for the Chinese market, and, as Main Club Sponsor, will have its logo on the front of the Southampton's kits starting next season until the end of the 21-22 season.

Southampton Football Club’s Commercial Director, David Thomas, commented: “We are delighted LD Sports has chosen a partnership with Southampton Football Club as a platform to help launch their brand this summer.

“It’s an exciting challenge, and we are looking forward to using our growing credentials and awareness in China, as well as our content and digital marketing expertise, to help the brand achieve its business objectives over the next three years.”

Justin Tan, Business Development Manager at LD Sports, commented: “We are delighted to be partnering with Southampton Football Club.

“It is an exciting development for LD Sports, which will help us make a significant impact with our launch this summer and also provide us with a platform from which to grow and engage our fanbase across the world.

“We strongly believe this partnership will be a prosperous and beneficial one for both parties, and we are looking forward to the start of the 2019/20 Premier League season with Southampton.”

LD Sports will be launching its new site,, later this summer, with full details to follow in due course.

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