Southampton Announce New Shirt Sponsor LD Sports
May 13, 2019, by Pat
Southampton FC this morning announced that they have closed a three-year deal with LD Sports to become their new kit sponsor.
No financials were disclosed, but the Saints have stated that the new sponsorship contract with LD Sports is the biggest in the club's history.
LD Sports is a brand new sports content, marketing and entertainment platform, which is launching this summer for the Chinese market, and, as Main Club Sponsor, will have its logo on the front of the Southampton's kits starting next season until the end of the 21-22 season.
Southampton Football Club’s Commercial Director, David Thomas, commented: “We are delighted LD Sports has chosen a partnership with Southampton Football Club as a platform to help launch their brand this summer.
“It’s an exciting challenge, and we are looking forward to using our growing credentials and awareness in China, as well as our content and digital marketing expertise, to help the brand achieve its business objectives over the next three years.”
Justin Tan, Business Development Manager at LD Sports, commented: “We are delighted to be partnering with Southampton Football Club.
“It is an exciting development for LD Sports, which will help us make a significant impact with our launch this summer and also provide us with a platform from which to grow and engage our fanbase across the world.
“We strongly believe this partnership will be a prosperous and beneficial one for both parties, and we are looking forward to the start of the 2019/20 Premier League season with Southampton.”
LD Sports will be launching its new site, www.ldsports.uk, later this summer, with full details to follow in due course.
What do you think? Let's hear your thoughts in the comments below.
Bayern München 26-27 Third Kit Spotted in Store
The upcoming Adidas FC Bayern München 2026-27 third kit has been spotted on display in an Adidas retail store ahead of its official release.
Boca Juniors 26-27 Away Kit: Full Look Leaked
@KamilBerberler provides us with a full look at the Boca Juniors 26-27 away kit. It pays homage to the club's classic 2006-07 away strip. We can leak three new product images of the shirt.
Nottingham Forest Announce Marex Front-of-Shirt Sponsorship Deal
Nottingham Forest have officially announced a multi-year Principal Partnership with global financial services platform Marex. Starting with the 26-27 season, Marex will serve as the club's new front-of-shirt sponsor, replacing gambling brand Bally's. The agreement is reported to be worth approximately £25 million over a three-year period.
The clean Marex wordmark and arrow logo will be featured across the front of the Nottingham Forest men's and women's first-team playing and replica kits, as well as the club's netball team dresses. In addition to primary kit placement, Marex will become Forest's official Global Markets Partner and exclusive provider of foreign exchange and financial services.
The announcement resolves Forest's search for a principal partner just ahead of the new Premier League campaign, following a pre-season without a front-of-shirt sponsor. The transition also aligns with the Premier League's upcoming voluntary ban on gambling companies occupying front-of-shirt sponsorship inventory.