All-New Belgium Logo Revealed - 2020 Kit Debut Imminent
Nov 8, 2019, by Chris
As we approach the release of the bold 2020 Euro kit, the Belgium Football Association officially unveiled its all-new logo and visual identity.
The release of the new logo and visual identity to back it up coincides with the 125th anniversary of the Royal Belgium Football Association in 2020 which will also see the further expansion of the Belgian Football Center in Tubize.
Belgium 2020 Logo
It is not about a radical revolution, but rather an evolution, since the three most important elements from the old emblem of the Football Association - crown, wreath and Belgian tricolor - were preserved. The letters KBVB and URBSFA make way for the more international sounding RBFA (Royal Belgian Football Association).
Besides the main logo, the emblems of the federation's three other brands - Red Devils, the Red Flames and the 1895 Official Belgian Fan Club - have also been updated to fit in with the newly established style.
It is not about a radical revolution, but rather an evolution, since the three most important elements from the old emblem of the Football Association - crown, wreath and Belgian tricolor - were preserved. The letters KBVB and URBSFA make way in our new logo for the more international sounding RBFA (Royal Belgian Football Association).
Manu Leroy, Marketing & Communication Director Royal Belgian Football Association commented on the new logo(s): “Over the years, the Football Association has developed many new brands: Red Devils, Red Flames and 1895. They each received their own logo that was completely separate from the style of the KBVB. As a result, a clear visual identity has been lost. As part of our 125th anniversary, we are therefore launching a new branding with four new refreshed logos to visually represent the large family that we are. The clear line style of cartoonist Hergé makes our new identity completely Belgian."
The Belgium Euro 2020 home kit will be launched shortly, with the brand-new logo sitting on the left chest.
What do you think of the new Belgium logo? Share your thoughts in the comments below.
Grimsby Town 26-27 Third Kit Released
Grimsby Town and technical partner Lotto have officially revealed the club's new 26-27 third kit. Following the previous releases of their home and away strips, the new design draws inspiration from the earliest days of the Mariners playing at Blundell Park, combining a rich brown base with light blue and white accents.
The Grimsby Town 26-27 third jersey is predominantly brown, featuring a broad white chest band bordered by a thin sky blue line. The kit showcases an all-over sublimated diamond pattern across the body, with matching white and sky blue trim along the collar and sleeve cuffs. A monochrome white club crest sits on the chest, while a fisherman illustration is printed on the upper back as a sign-off detail.
Matching brown shorts and socks complete the full uniform for the Mariners. The new Lotto Grimsby Town 26-27 third strip will be available to purchase in-store from Friday, August 7, with online sales opening on Monday, August 10.
US Thionville Lusitanos 26-27 Home & Away Kits Released
French club US Thionville Lusitanos has officially unveiled its new home and away kits for the 26-27 season, made in collaboration with Kappa. The new collection draws direct inspiration from the history, architecture, and soul of the city of Thionville. The reveal shoot took place at the historic Tour aux Puces, emphasizing the deep connection between the club and its local heritage.
The 26-27 home kit features a sky blue base with white trim along the collar and sleeve cuffs, complemented by custom graphic artwork along the lower hem depicting local landmarks and symbols. The away shirt shares the same design blueprint, opting for a clean light grey base paired with white accents and tonal architectural patterns near the bottom. Both shirts feature crewneck collars and host a range of local club sponsors.
The new Kappa US Thionville Lusitanos 26-27 home and away jerseys will be available to purchase starting August 14, 2026.
Oliver Baumann Slams FIFA Over World Cup Jersey Badge
Germany goalkeeper Oliver Baumann has publicly spoken out against FIFA's commercialization, pointing to a controversial practice involving temporary kit badges at the 2026 World Cup. In a recent interview with BILD, the goalkeeper criticized what German media have dubbed "Trikot Gate," shedding light on how players' match jerseys were handled for profit behind the scenes.
According to Baumann, FIFA applied special commemorative patches to player shirts before matches, labeling players with titles like "Legacy" or "Debutant." However, immediately after matches, staff entered the dressing room to peel those badges off the jerseys. Frustrated by the process, Baumann stated that players just wanted to keep their authentic kits intact rather than having them stripped.
Baumann did not play a match in the 2026 World Cup. Those badges are removed from the kits to be later part of trading cards, as part of a deal with Topps. However, it remains to be seen if badges of players who finally did not make a debut will be made into cards, or if it was just removed because of the streamlined process.
The goalkeeper appealed to governing bodies to prioritize the sport itself over endless commercial initiatives. Baumann warned that excessive commercialization, from stripped kit patches to unnecessary breaks, threatens to alienate fans and players who care about the tradition and passion of football.
Mohamed Salah Takes Number 10 Shirt at Trabzonspor
Mohamed Salah has officially completed his move to Turkish side Trabzonspor after leaving Liverpool. Following his arrival, the Egyptian superstar has been assigned the club's number 10 shirt for the 26-27 season. The Turkish club had initially prepared the number 11 jersey, the same squad number Salah wore during his iconic stint at Anfield, but the winger requested number 10 instead to match his shirt number with the Egypt national team.
To accommodate the request, Trabzonspor player Ernest Muçi, who previously held the number 10 jersey, agreed to give up the squad number out of respect for his new teammate. During his arrival flight to Turkey, Salah was seen wearing a presentation kit featuring number 61. The number 61 holds special cultural significance in Trabzon, representing the province's vehicle code and a tradition celebrated by supporters in the 61st minute of matches.
Salah has signed a two-year deal with Trabzonspor, and his official number 10 kit is now available as the club prepares for the upcoming season.
Lommel SK 26-27 Home Kit Released
Belgian Challenger Pro League club Lommel SK and Puma have officially revealed the team's new home kit for the 26-27 season. The jersey presents a rich green base adorned with thin white vertical pinstripes, complemented by a white polo collar and white sleeve cuffs. City Football Group partner Etihad Airways is featured prominently across the front in white, while the full kit is completed with white shorts and green socks.