Ligue 1 To Be Called Uber Eats Ligue 1 | LFP Announces Uber Eats Ttitle Sponsor Deal
Jun 16, 2019, by Chris
The Professional Football League (LFP) has announced a major partnership with Uber Eats, the home meal delivery app. Uber Eats will become the naming rights sponsor of the Ligue 1 from the 2020-2021 season, replacing current title sponsor Conforama.
Ligue 1 Announces Uber Eats Ttitle Sponsor Deal
The LFP has ratified the major agreement between Ligue 1 and Uber Eats on June 12. From the 2019-2020 season, Uber Eats becomes an official partner of the Ligue 1 Conforama, and will then be the competition’s title sponsor, becoming Uber Eats Ligue 1, for the two following seasons, 2020-2021 and 2021-2022. According to French newspaper L'Equipe, the Uber Eats LFP title sponsor deal is worth £13million-a-year, more than double what previous sponsors Conforama paid.
There will be a bizarre quirk to the matchday experience. At the start of each game, rather than the referee or a mascot bringing the ball onto the pitch, a delivery man will deliver the ball to the centre-circle.
Didier Quillot, Executive Director of the LFP: "This major agreement reflects the new dimension taken by Ligue 1. We are very proud to be able to count on the support of Uber Eats, a major global brand, to support the development of the French championship. From next season, Uber Eats will be present within the league’s sponsorship material; there are some surprises and offers to come along with this. From 2020-2021, the title partnership agreement will represent a major agreement. After its partnership agreements with major US sports franchises, we are very proud that Uber Eats has chosen Ligue 1 as its first European sport partnership with the aim of supporting its development and expansion. We are also particularly pleased to be able to associate Ligue 1 with a very strong brand among young consumers. “
Stéphane Ficaja, General Manager, Uber Eats for Western and Southern Europe: "Present in 110 cities in France, we are very happy to be associated with the LFP, an iconic national body. Football is a sport that unites all generations and is a major focus on the part of many French people and Uber Eats users. Through this partnership, we want to continue to be part of their daily lives and to build a relationship for the long term by offering them new experiences. We warmly thank the LFP for choosing us to support them in the development of the championship of France and of French professional clubs, to trust us in building this digital turning point, and we look forward to delivering the first offers to users and football fans!"
Uber Eats x Ligue 1 pic.twitter.com/0t3ZKyaOb6
— Fredrik (@F_Edits) 13. Juni 2019
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Central Coast Mariners 26-27 Home, Away & Third Kits Released
A-League side Central Coast Mariners have officially unveiled their new home, away, and third kits for the 26-27 season. Made by Australian brand Konqa in their debut A-Leagues collection following their Australia Cup release earlier this winter, the entire set is designed around the identity of the region, carrying the theme "inspired by the sand, the tide and the character of the Coast."
The 26-27 home kit represents the sand, sticking to the club's traditional bright yellow base complemented by navy accents. Across the front and back runs a subtle horizontal wave graphic reminiscent of ripples on the beach, completed by a ribbed navy-and-yellow crew collar and matching sleeve cuffs. In contrast, the away kit symbolizes the ocean's tide, featuring a navy foundation highlighted by electric blue vortex rings radiating outward from around the club crest.
Completing the trio, the sky blue third kit embodies the coast with a sublimated repeating palm tree graphic. The pattern draws directly from the iconic palm trees lining the bayside stadium in Gosford, paired with subtle Art Deco design elements. All three kits feature Polytec as the primary front-of-shirt sponsor and will be worn by both the men's and women's teams throughout the 26-27 campaign.
Not Unique: Inter Milan 26-27 Champions League Kit Font Is Identical to Barcelona's
While the Nerazzurri introduced a dedicated cup font for their European campaign in the UEFA Champions League, the typeface is actually not exclusive to the Italian club. It is completely identical to the custom font introduced by FC Barcelona on their own 26-27 third kit.
Barcelona officially presented the typography in August alongside their third kit, sporting an angular, blocky, and squared-off aesthetic that contrasts with the curved, art-inspired font used on their home and away shirts. For Inter's 1990s-inspired Iron Ore grey third jersey, Nike used the exact same font set. The only differences are the color scheme - Speed Yellow with a subtle blue outline for Inter compared to deep navy for Barcelona - and the club crest stamped at the bottom of the numbers.
Inter Milan have traditionally stuck with the standard Serie A league font even in European fixtures, so the appearance of a bespoke Champions League typeface on their third kit caught plenty of attention. However, it seems Nike chose to streamline the design across their elite roster rather than creating a truly unique typography for each club.
FC Bourg-Péronnas 26-27 Away Kit Released
French Championnat National club Football Bourg-en-Bresse Péronnas 01 has officially launched its new away kit for the 26-27 campaign. Produced by Danish brand Hummel, the new design follows the earlier release of the team's home shirt.
The Hummel FBBP 01 26-27 away jersey is built on a clean white base and highlighted by an abstract, contour-like linework pattern flowing across the torso in subtle pink and orange hues. A traditional polo collar gives the shirt a refined aesthetic, accompanied by Hummel's signature black chevrons across the shoulders and vibrant contrast trim around the sleeve cuffs.
White shorts and matching white socks round out the full Bourg-en-Bresse Péronnas 26-27 away uniform.
Zulte Waregem Women 26-27 Away Kit Released
Belgian club SV Zulte Waregem and supplier Patrick have unveiled a bespoke 26-27 away kit created exclusively for the women's team. Marking the first time the women's side receives a completely independent design separate from the men's kit, the shirt features a light pink base paired with dark green raglan sleeves and trim. Subtle tonal floral illustrations run across the body, incorporating jasmine, alstroemeria, violet, and gladiolus inspired by player and youth academy drawings to represent friendship, trust, and strength, with dark green shorts and light pink socks rounding off the full strip.
