Ligue 1 To Be Called Uber Eats Ligue 1 | LFP Announces Uber Eats Ttitle Sponsor Deal
Jun 16, 2019, by Chris
The Professional Football League (LFP) has announced a major partnership with Uber Eats, the home meal delivery app. Uber Eats will become the naming rights sponsor of the Ligue 1 from the 2020-2021 season, replacing current title sponsor Conforama.
Ligue 1 Announces Uber Eats Ttitle Sponsor Deal
The LFP has ratified the major agreement between Ligue 1 and Uber Eats on June 12. From the 2019-2020 season, Uber Eats becomes an official partner of the Ligue 1 Conforama, and will then be the competition’s title sponsor, becoming Uber Eats Ligue 1, for the two following seasons, 2020-2021 and 2021-2022. According to French newspaper L'Equipe, the Uber Eats LFP title sponsor deal is worth £13million-a-year, more than double what previous sponsors Conforama paid.
There will be a bizarre quirk to the matchday experience. At the start of each game, rather than the referee or a mascot bringing the ball onto the pitch, a delivery man will deliver the ball to the centre-circle.
Didier Quillot, Executive Director of the LFP: "This major agreement reflects the new dimension taken by Ligue 1. We are very proud to be able to count on the support of Uber Eats, a major global brand, to support the development of the French championship. From next season, Uber Eats will be present within the league’s sponsorship material; there are some surprises and offers to come along with this. From 2020-2021, the title partnership agreement will represent a major agreement. After its partnership agreements with major US sports franchises, we are very proud that Uber Eats has chosen Ligue 1 as its first European sport partnership with the aim of supporting its development and expansion. We are also particularly pleased to be able to associate Ligue 1 with a very strong brand among young consumers. “
Stéphane Ficaja, General Manager, Uber Eats for Western and Southern Europe: "Present in 110 cities in France, we are very happy to be associated with the LFP, an iconic national body. Football is a sport that unites all generations and is a major focus on the part of many French people and Uber Eats users. Through this partnership, we want to continue to be part of their daily lives and to build a relationship for the long term by offering them new experiences. We warmly thank the LFP for choosing us to support them in the development of the championship of France and of French professional clubs, to trust us in building this digital turning point, and we look forward to delivering the first offers to users and football fans!"
Uber Eats x Ligue 1 pic.twitter.com/0t3ZKyaOb6
— Fredrik (@F_Edits) 13. Juni 2019
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