Western United FC Logo + Kappa Kit Deal + Stunning (Concept) Kit Revealed
Jun 12, 2019, by Chris
In February 2019, new Hyundai A-League team Western United FC announced its name and colors. Recently, Western United FC also revealed their logo while also announcing a kit partnership with Kappa as they gear up towards their inaugural season in the A-League in 2019-20.
Western United FC Logo
The design of the Western United FC logo focuses on the ‘W’. The club had been consulting with their fan base for several months before opting to go with that design.
“We have listened to our fans and have created a brand identity which is contemporary and modern, and arguably non-traditional for a football club logo,” Western United FC CEO Maurice Bisetto said.
“This is our point of difference as we go about building a club for the future, not built on legacy, but reflecting a growing multicultural fan base that are very proud of their geographic Western roots.”
Western United FC's logo has been inspired by the aerial view of real estate development (rooftops) in Australia’s fastest growing corridor, borrowing architectural cues from the iconic West Gate Bridge – the gateway to the West.
The logo’s signature green colour symbolises freshness and the evergreen community of cultures residing and growing in the West. Unlike many club logos, United’s crest is not being encased in a crest, which the club believes brings an “air of confidence”.
“The result is a minimalist and refreshing design which reflects the club’s bold, innovative and aspirational ambitions, both on and off the field,” Bisetto said.
Western United FC Announce Kappa Kit Deal
Western United is proud to announce @Kappa_Australia as our official kit provider. #wufc #westernunitedfc #theunitedwest #ALeague #thewestisnowunited pic.twitter.com/lB8a3hJdbC
— Western United FC (@wufcofficial) 21. Mai 2019
On May 21 2019, Western United FC announced a deal with Kappa, which means that the first-ever Western United kits will be made by the Italian brand. The deal will see the Italian sportswear giant supply the club with home and away strips and training apparel for players and staff.
“WUFC is delighted to announce a partnership with a brand that boasts over 100 years of footballing history,” Western United's chief executive officer Maurice Bisetto said. “As a new club in the Hyundai A-League we’ve got an opportunity to write a new piece of history and we need a quality product, with the right pedigree, to help us do this.”
Kappa Australia CEO Ze’ev Bogaty said: “We are very pleased to be partnering with Western United Football Club and would like to thank Mr Bisetto and the team as we establish what we hope will become a strong, long-term and extremely beneficial partnership for both WUFC and Kappa.
“The partnership is a fantastic opportunity to support the A-league’s newest club and its representatives on the national stage.”
Not The Real Kit - Kappa Western United FC Concept Kit
Shortly after the kit deal with Kappa was announced, a stunning Kappa Western United FC jersey made the waves in the internet. It was reported by media to be the club's new away kit, but we understand it is just a concept.
The new WUFC home kit for 2019-20 is expected to be black with stripes.
Western United FC will start playing in the A-League from the 2019-2020 season as the competition's 11th club. The Kappa WUFC 2019-20 kits are expected to be released in August 2019.
Do you like the logo and branding of new Hyundai A-League club Western United FC? Share your thoughts in the comments below.
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Manchester City Wear C.P. Company for European Travel
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C.P. Company has been City's Official Fashionwear Partner since 2024, providing customised off-pitch clothing for European trips and high-profile arrivals. The new “Blue Moon Lens” collection blends C.P. Company's signature black with City's traditional light blue across pieces including the Coach Jacket, Puffer Jacket, polo shirts,...
The collaboration will soon extend from travelwear to the pitch, with Puma and C.P. Company set to release a special Manchester City 2026-27 fourth kit, bringing the Italian label's distinctive design identity to a City shirt.
What do you think of Manchester City's latest C.P. Company travelwear? Let us know your thoughts in the comments below.
All-New FIFA ASEAN Cup Logo Revealed
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Our partner, What The Kit, has created a prediction concept mockup of the 2026 FIFA ASEAN Cup patch, featuring a prominent blue background.
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Cittadella 26-27 Third Kit Released
Italian side AS Cittadella and technical sponsor Erreà have officially unveiled the club's new third kit for the 2026-27 campaign. Conceived by Erreà Creative Lab, the strip draws its inspiration directly from the iconic medieval defensive walls that surround the historic city.
The Erreà AS Cittadella 26-27 third shirt combines a predominantly black base with an irregular, lived-in texture that mimics the surface of ancient stone. A striking mix of purple, aqua green, and granata accents enlivens the textured graphic across the front, back, and sleeves. The club's crest is rendered in vibrant aqua green embroidery on the chest, complemented by matching Erreà branding and sponsor detailing, while the club's founding year, 1973, is stitched onto the upper back.
Completing the outfield range alongside the previously launched home and away jerseys, the new third kit is now available through the club's and Erreà's official channels.
Isco Makes Champions League History With Fifth Different Spanish Club
Real Betis captain Isco made European history during his side's return to the UEFA Champions League, inspiring Los Verdiblancos to an exciting 3-2 away victory against Lille. By taking the pitch in Betis' opening fixture, the veteran playmaker became the first footballer in history to appear in the Champions League with five different Spanish clubs, having previously featured in the competition for Valencia, Málaga, Real Madrid, and Sevilla.
Beyond his unique journey across Spanish football, Isco enters the 26-27 campaign holding an unmatched distinction: no active player in this season's competition has won more Champions League titles. The midfielder lifted Europe's most coveted trophy five times during his spell with Real Madrid, triumphing in 2014, 2016, 2017, 2018, and 2022. Betis qualified for the Champions League for the first time in 21 years, and their talisman marked the milestone occasion in style by registering an assist in France to cement his enduring European pedigree.
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Inter Milan took to the pitch at the Santiago Bernabéu for their UEFA Champions League clash against Real Madrid wearing a completely clean, sponsorless version of their 26-27 home shirt. The usual Betsson.sport logo was entirely missing from the chest, providing fans with a rare and striking old-school look for the Nerazzurri's iconic black and blue stripes.
The temporary alteration was made to comply with Spain's strict advertising laws. Under Royal Decree 958/2020, Spain prohibits gambling and betting operators from featuring on sports jerseys or engaging in promotional partnerships with sports teams. While Betsson operates in Italy under the Betsson.sport label as an infotainment platform to navigate the Italian Dignity Decree, Spanish regulatory authorities enforce a much broader interpretation that disallows the brand entirely. Under UEFA equipment regulations, visiting clubs are required to follow host country laws.
Because of the regulation, Inter prepared a sponsor-free run of shirts specifically for their trip to Madrid, leaving only the Nike Swoosh, club crest, and competition sleeve patches in place. The Betsson.sport branding will return to Inter's kits for their upcoming domestic and European matches where local laws permit it.
