Atalanta 19-20 Home & Away Kits Released
The new Atalanta home and away jerseys were launched today. They will be worn in the 2019-20 Serie A and Champions League.
Atalanta 2019-2020 Home Kit
This is the Atalanta 2019-2020 home jersey, made by Joma.
A smart look, the new Atalanta 19-20 home football shirt features Atalanta's trademark style of black and blue stripes and combines it with a ribbed polo collar.
'Atalanta BC 1907' is printed on the back neck of Atalanta's new home shirt, while the inside of the bottom of the shirt features a band with the 'running Atalanta' logo together with the team name.
The shorts and socks of the Atalanta 2019-20 home kit are black.
Atalanta Joma 2019-2020 Away Shirt
Check out Joma's Atalanta 2019-20 away jersey below.
Inspired by the 1970s and 80s, the new Atalanta 2019-2020 away jersey features a variant of the club logo that was used during that time. All of the aforementioned home shirt details are present on Atalanta's new 19-20 away football shirt, too.
Predominantly white, there's a blue and black hoop at the top of Atalanta's new away jersey, a detail that is mirrored by the two-colored cuffs.
White shorts and socks round off the look of the new Atalanta 2019-20 away strip by Joma.
What do you think of the new Atalanta home and away kits? Drop us a line below.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.
