2019-20 Top 5 European Leagues Kit Battle - Adidas & Nike Supply Less and Less Teams, Growing Kit Supplier Diversity
Aug 15, 2019, by Chris
Over the past few weeks, we haven taken a detailed look at the kit battles in each of the Top 5 European Leagues (England, France, Italy, Germany, Spain). Now we want to give you an overview of the battle of brands in the Big 5 leagues.
Since a few years, Adidas and Nike more and more concentrate on deals with the biggest clubs. This trend has continued, so manufacturers such as Lotto, Macron and Umbro were able to gain market share again.
2019-20 Top 5 League Kit Makers
Adidas, Puma and Nike make the jerseys for 43 of the 98 clubs of Europe's Top 5 leagues (44%).
Nike: 18
Adidas: 13
Puma: 12
Macron: 10
Joma: 9
Umbro: 8
Kappa: 8
New: Balance: 4
Kelme: 2
Le: Coq: Sportif: 2
Lotto: 2
Uhlsport: 2
Hummel: 2
Errea: 2
Under: Armour: 1
Jako: 1
Saller: 1
M908: (Lecce: In-House): 1
Nike leads with 18 teams. Adidas comes second with 13 clubs, while arch rivals Puma just have one team less under contract. However, the smaller brands are not far behind.
In fact, Macron supplies the kits for 10 teams, only three less than the big Three Stripes. Joma, Umbro and Kappa also have got many Top 5 leagues teams under contract.
Bundesliga
La Liga
Ligue 1
Premier League
Serie A
However, in terms of the quality and importance of the kit deals, Adidas, Nike and now also Puma have most of the best teams under contract - they concentrate on the big teams and do not want to supply as many teams as possible.
Under Armour just is the kit supplier for one Top 5 leagues team - Southampton.
What do you think of this? Let us know in the comments below.
Can You See What’s Hidden in Bayern’s Leaked 26-27 Third Kit?
We’ve finally figured out what the mysterious pattern on Bayern Munich’s 2026-2027 third kit is showing - but we’re not going to reveal it just yet.
Take a closer look at the shirt. Can you spot the hidden image yourself (there are four in total)?
Challenge: See if you can figure it out before we reveal the answer.
Tip: It's easier to see it in the back image
Figueirense 2026 Third Kit Released
Brazilian club Figueirense FC and supplier Volt Sport have officially launched the club's new third shirt for 2026. Celebrating Figueirense's 105th anniversary, the special edition kit arrives in a sleek black and gold colorway designed to highlight the club's rich history.
The standout element of the Figueirense 2026 third shirt is the tone-on-tone script running across the front, featuring handwritten lyrics from the club's official anthem, Avante Figueirense. Gold details appear on the Volt logo, retro monogram crest, collar, and sleeve cuffs. Elaborate geometric patterns decorate the collar and cuffs, while a commemorative 105th anniversary badge is placed near the bottom right hem.
In addition to the player shirt, Volt has also introduced an inverted goalkeeper version featuring a gold base paired with black trimmings and matching patterned details.
Schalke 26-27 Trefoil Away Kit Sells Out 40,000 Units in 2.5 Hours
FC Schalke 04 has recorded unprecedented demand for its new 26-27 Adidas Originals away kit, selling approximately 40,000 jerseys in just two and a half hours on launch day. According to reports from WAZ and Sport Bild, the surge marks the highest single-day kit sales total in the club's history, leaving both physical fan shops and the online store completely sold out.
The white retro jersey, featuring the iconic Adidas Trefoil logo alongside Schalke's historic crest, navy trim, and front sponsor BEUMER, captured massive interest among supporters. However, due to the overwhelming volume of orders and production schedules from Adidas, fans placing pre-orders face substantial delivery delays. Deliveries are expected to take up to four months, leaving many supporters waiting until Christmas to receive their kits.
Erreà Sambenedettese 26-27 Home Kit Released
Italian club US Sambenedettese and technical provider Erreà have officially launched the team's new home shirt for the 26-27 season. Reinterpreting the club's traditional rossoblù identity, the jersey features a split half-and-half design layered with subtle tonal horizontal stripes, completed by striped sleeve cuffs and collar details that highlight the connection to San Benedetto del Tronto.
