Most Deals Starting July 1 - Here Are All Kit Maker Switches Of 2020 | Liverpool, Celtic, Everton & More
Update: It is getting serious now. There are just a few hours left until the 2020-2021 kit partnership deals of many of Europe's biggest clubs will begin - their current deals mostly expire on June 30 2020, with the new deals beginning at July 1 midnight.
Not all teams will begin their 2020-21 jersey maker deals on July 1 2020 - with the COVID-19 pandemic having caused most leagues to extend their seasons beyond June 30, we expect clubs like Everton, Fiorentina and others to start their deals later. In the case of Liverpool, that has been already announced (August 1 instead of June 1).
English Premier League giants Liverpool have won their legal battle with current kit supplier New Balance and signed a deal with the US sportswear giant Nike. Many more teams already announced kit partnerships for the 2020-21 season, and there are also some kit supplier switch leaks. We take a look at all kit maker switches of 2020.
Teams from South / Middle America usually have their kit deals valid from the start of the year- clubs such as Boca Juniors and SC Internacional switched kit makers already in January 2020.
Kit Maker Switches in 2020
January
Boca Juniors: Nike ➡️ Adidas
Internacional: Nike ➡️ Adidas
Cruzeiro: Umbro ➡️ Adidas
Fluminense: Under Armour ➡️ Umbro
July
England:
Birmingham City: Adidas ➡️ Nike
Sunderland: Under Armour ➡️ Nike
Everton: Umbro ➡️ Hummel
Watford: Adidas ➡️ Kelme
Italy:
Fiorentina: Le Coq Sportif ➡️ Kappa
Sampdoria: Joma ➡️ Macron
France:
Girondins de Bordeaux: Puma ➡️ Adidas
Stade Brest: Nike ➡️ Adidas
Germany:
Arminia Bielefeld: Joma ➡️ Macron
Greuther Fürth: Hummel ➡️ Puma
Union Berlin: Macron ➡️ Adidas
1860 München: Macron ➡️ Nike
Spain:Others:
Shakhtar: Nike ➡️ Puma
PSV: Umbro ➡️ Puma
Twente: Nike ➡️ Meyba
Celtic: New Balance ➡️ Adidas
Rangers: Hummel ➡️ Castore
Lokomotiv Moscow: Under Armour ➡️ Adidas
Libertad: Nike ➡️ In-House ➡️ Puma
Vasco da Gama: Diadora ➡️ Kappa
Club Atlas: Adidas ➡️ Charly
National Teams:
Iceland: Errea ➡️ Puma
Paraguay: Adidas ➡️ Puma
Greenland: No Supplier ➡️ Macron
August
Liverpool: New Balance ➡️ Nike
Have we missed any important kit supplier switches? Let us know in the comments below.
Rumor: Newcastle United Set to Sign ElevenLabs as Main Kit Sponsor?
Newcastle United may be on the verge of signing a new front-of-shirt sponsorship deal with the AI-powered audio company ElevenLabs - prominent fan account @NUFCgallowgate posted a series of teaser graphics on X, directly linking the club's crest with the tech firm's logo and fueling discussions about a potential commercial partnership for the upcoming seasons.
The speculation was further amplified by a high-quality digital mock-up shared by the same account. The render showcases the Adidas Newcastle United 2026-2027 home kit featuring the ElevenLabs logo prominently across the chest.
The Newcastle United 2026-2027 home kit releases on 10 June 2026, so a new sponsor deal would come just in time.
Would you like to see ElevenLabs become the new main sponsor for Newcastle United? Let us know in the comments below.
RC Lens 26-27 Away Kit Teased
French club RC Lens has officially teased its new Adidas 2026-27 away kit, with a full reveal scheduled for June 6 at the iconic twin slag heaps in Loos-en-Gohelle.
The teaser video features the hashtag #MentalitéCharbonneur, heavily leaning into the club's deep-rooted coal mining heritage.
https://x.com/RCLens/status/2062837000172962224
The Lens 2026-2027 away jersey features a green and black colorway, a fitting tribute to the region's historical landscapes.
