REVEALED: New Belgium Logo Stolen From Italian Coffee Brand Danesi Caffè?
Nov 11, 2019, by Chris
On Friday November 8, the Royal Belgium Football Association officially unveiled its all-new logo and visual identity. Following the launch of the new Belgium branding, our follower "ezio ilpaK" made us aware that the new RBFA crest boasts some similarities to the logo of an Italian coffee brand.
Danesi Caffè is an Italian coffee / espresso company founded in 1905 by Alfredo Danesi in Rome. Danesi Caffè is one of the most famous Coffee brands in Italy.
The release of the new logo coincides with the 125th anniversary of the Royal Belgium Football Association in 2020.
New Belgium 2020 Logo vs Danesi Caffè Branding
The Danesi Caffè and new Belgium logos share some obvious similarities. First, they have a similar shade of the color "gold" - while the main Danesi branding is brown with a little golden touch, the Belgium logo is gold with a brownish touch.
Second, and much more important, is the shape of the two logos - the new Belgium crest has a very similar lookung B as the Danesi branding - if the Danesi branding is flipped horizontally, it gets even more obvious.
While the press release states that "it is not about a radical revolution, but rather an evolution, since the three most important elements from the old emblem of the Football Association - crown, wreath and Belgian tricolor - were preserved." However,we think that it is in fact a revolution, as the shape of the logo is all-new and has nothing to do with the previous logo - and we can well imagine that the designers were inspired by the Danesi Caffè logo.
Besides the main logo, the emblems of the federation's three other brands - Red Devils, the Red Flames and the 1895 Official Belgian Fan Club - have also been updated to fit in with the newly established style.
Al-Hussein SC 26-27 Away Kit Released
Jordanian Pro League champions Al-Hussein SC have officially revealed their new away kit for the 26-27 season, designed and manufactured by Spanish sportswear brand Kelme.
The Al-Hussein SC 26-27 away jersey features a predominantly black base highlighted by bright yellow side panels, yellow trim on the V-neck collar, and matching accents. A detailed, sublimated dark graphic pattern runs across the front of the body, adding visual texture to the overall look. The Kelme logo on the right chest and the Al-Hussein SC crest on the left chest both stand out in bright yellow.
Crafted from performance-focused breathable fabrics with rapid-ventilation technology, the kit is built to provide peak comfort for players and supporters throughout the upcoming 26-27 campaign.
AEK Athens 26-27 Home Kit Released
AEK Athens and Nike have officially launched the club's new home kit for the 26-27 season. Returning to a classic aesthetic, the shirt features traditional black and yellow vertical stripes running down the body and sleeves, accompanied by a clean black collar and matching cuff accents.
The Nike Swoosh is rendered in white on the right chest, opposite the official AEK FC crest on the left, with main sponsor Pame Stoixima placed centrally across the front. Alongside the traditional home shirt, the club also revealed two goalkeeper jerseys for the 26-27 campaign.
Real Madrid 26-27 New Shirt Number Owners
Real Madrid have officially confirmed their squad numbers for the 2026-27 season. Thanks to @jersey_story for the design visuals.
Raúl Asencio steps into the No. 2 shirt previously worn by Dani Carvajal, while new signing Dean Huijsen takes over No. 4 from David Alaba. Endrick also returns to the No. 9 after his loan spell at Marseille.
Among the new arrivals, Ibrahima Konaté will wear No. 16, Marc Cucurella No. 17, Carlos Espí No. 19, Denzel Dumfries No. 24 and Yan Diomande No. 25. Meanwhile, Bernardo Silva will continue wearing No. 20 following Fran García's departure. The number is closely associated with the Portuguese midfielder's most successful years at Manchester City.
Which new number catches your eye the most? Let us know your answer in the comments below.
Paris Saint-Germain Debut 26-27 Kits Featuring Two Stars
PSG debuted a two-star version of their 26-27 kits during recent friendly matches, commemorating their pair of UEFA Champions League titles. This special detail will be used exclusively in international competitions.
Despite Ligue 1 placing no restriction on star crests, PSG announced they will not feature the stars on their domestic league kits. Special thanks to @jerseystory_vn for the spot and graphic.