REVEALED: New Belgium Logo Stolen From Italian Coffee Brand Danesi Caffè?
Nov 11, 2019, by Chris
On Friday November 8, the Royal Belgium Football Association officially unveiled its all-new logo and visual identity. Following the launch of the new Belgium branding, our follower "ezio ilpaK" made us aware that the new RBFA crest boasts some similarities to the logo of an Italian coffee brand.
Danesi Caffè is an Italian coffee / espresso company founded in 1905 by Alfredo Danesi in Rome. Danesi Caffè is one of the most famous Coffee brands in Italy.
The release of the new logo coincides with the 125th anniversary of the Royal Belgium Football Association in 2020.
New Belgium 2020 Logo vs Danesi Caffè Branding
The Danesi Caffè and new Belgium logos share some obvious similarities. First, they have a similar shade of the color "gold" - while the main Danesi branding is brown with a little golden touch, the Belgium logo is gold with a brownish touch.
Second, and much more important, is the shape of the two logos - the new Belgium crest has a very similar lookung B as the Danesi branding - if the Danesi branding is flipped horizontally, it gets even more obvious.
While the press release states that "it is not about a radical revolution, but rather an evolution, since the three most important elements from the old emblem of the Football Association - crown, wreath and Belgian tricolor - were preserved." However,we think that it is in fact a revolution, as the shape of the logo is all-new and has nothing to do with the previous logo - and we can well imagine that the designers were inspired by the Danesi Caffè logo.
Besides the main logo, the emblems of the federation's three other brands - Red Devils, the Red Flames and the 1895 Official Belgian Fan Club - have also been updated to fit in with the newly established style.
FUS Rabat 26-27 Home & Away Kits Released
Moroccan Botola Pro side FUS Rabat has officially unveiled its new home and away kits for the 26-27 season, manufactured by Spanish brand Joma. The capital club steps into the new campaign with a coordinated and sharp visual identity across both strips.
The Joma FUS Rabat 26-27 home shirt is predominantly red, anchored by a prominent central white stripe that runs down the body, broken only for the main sponsor. The fabric features an understated tonal texture throughout, accompanied by a clean white crew neck collar. Inverting the look, the 26-27 away shirt relies on a clean white base centered around a bold red vertical stripe and matching red accents.
Both jerseys carry the traditional FUS Rabat crest on the left chest, with Novec Groupe CDG and Cosumar featured as shirt sponsors. The away kit also includes neat Arabic calligraphy spelling out "Rabat" on the upper back above the player names and numbers. Matching shorts and socks complete the Moroccan club's new 26-27 wardrobe.
Sam Kerr Debuts Nike Mercurial Superfly 11 Signature Boots
Sam Kerr has officially given her new Nike Mercurial signature boots their on-pitch debut, stepping out for Gotham FC in the vibrant design. Following Nike's official launch of the pair on September 21, 2026, the Australian forward wasted no time lacing them up for competitive action. Kerr took to the pitch wearing her preferred low-cut iteration of the silhouette, continuing her longstanding preference for low collars over the high dynamic fit collar.
This boot follows Kerr's debut signature Mercurial from 2025, which took inspiration from the coastal beaches of her hometown Perth.
Croatia Debuts Adidas 26-27 Away Kit
Croatia officially kicked off its new era with Adidas on Saturday night, debuting the 26-27 away kit during a 2-1 UEFA Nations League victory against Czechia in Prague. The match marked the first on-pitch appearance for the Vatreni in the three stripes following the conclusion of their 26-year partnership with Nike this summer.
The new Croatia 26-27 away strip is predominantly deep blue and features an intricate tonal graphic inspired by the country's centuries-old lacemaking heritage from regions such as Pag and Lepoglava. The textured pattern is complemented by vibrant coral red accents across the V-neck collar, sleeve cuffs, and shoulder stripes, while the chest features a clean white Trefoil logo opposite the federation crest.
Completed with matching deep blue shorts and socks, the kit looked sharp on the pitch and has earned praise from supporters for its blend of cultural motifs and modern detailing.
