All-New South Korea Logo Revealed
Feb 5, 2020, by Chris
Confirming the leak, the South Korea Football Association launched an all-new logo visual identity for 2020 and beyond.
New South Korea Logo - 2020
This is the completely new South Korea national team badge.
The new South Korea logo is completely different to the current crest. Whereas the old logo comes with a rather classic look including a traditional-looking tiger, the new Korea logo comes with a futuristic looking and more aggressive tiger face.
Colors of the new logo are similar but not identical - the gold has been replaced with red. The shape of the logo is also totally different, all made for a more aggressive and futuristic look.
"The KFA explained the new logo consists of four key elements - with the pointed top of the tiger face encapsulating their brand essence of ‘moving forward’, the tiger representing heritage, the shape of the face representing a football formation and the frame symbolic of the football ground."
The lettering Korea will be below the South Korea Football Association logo on South Korea's jerseys, just as before.
The new logo and visual identify will be fully adopted by the South Korean national teams in 2020.
The Nike South Korea 2020 home kit with the completely new logo will be launched today.
Do you like the completely new South Korean national team logo? Comment below.
Premium Material Returns to the World Cup Champions Badge
Alongside the second star above the crest, Spain officially unveiled a new 3D embossed World Champions badge during their recent 3-2 victory over England in the UEFA Nations League. This badge previously appeared on Spain's jersey after their 2026 FIFA World Cup triumph.
Compared to the heat-applied plastic version seen on Argentina's kits, the new badge from Cromotransfer offers a significantly more premium look, featuring an embossed surface and a multi-layered structure. Before that, Adidas has increasingly shifted to pre-applying tournament and champions badges directly in its manufacturing facilities.
However, this upgrade will be exclusive to the authentic player-version jerseys. The fan-version replica shirts will continue to feature the standard heat-transferred plastic badge.
Big thanks to @whatthekit_x for the collage.
