Manchester City Sign 'Eight-Figure' Marathonbet Training Kit Deal

Dec 6, 2019

by Chris

For the first time in their history, Manchester City have signed a special training shirt sponsor. Marathonbet becomes their first training kit partner.

Marathonbet Logo To Feature On All Man City Training Gear

The agreement covers the club’s men’s and women’s teams, excluding academy sides, and will see the brand’s logo added to their training kits.

The tie-up expands on the gambling firm’s 18-month existing deal with City as the club’s official global betting partner. The renegotiated deal is worth eight-figures, according to the Daily Mail. By way of comparison, City’s Premier League rivals Liverpool earn UK£20 million from their training kit deal with AXA.

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Omar Berrada, Manchester City’s chief operating officer, said: “Launching our first training kit partner is a significant moment for Manchester City and we are delighted to be doing this with our existing partner, Marathonbet.

“The last eighteen months of partnership have been extremely positive for both organisations and we are pleased to recognise this success by expanding our relationship together.”

Natalia Zavodnik, chief executive of Marathonbet, added: “We have been offering fans around the world the chance to benefit from our unique giveaways, competitions and once-in-a-lifetime opportunities, and we are delighted to be strengthening our partnership today as Marathonbet also becomes the club's first ever official training kit partner.”