Olympique Lyon Signs Emirates Shirt Sponsor Deal - Teaser Does NOT Show 20-21 Kit
Update: Joss le Gone has confirmed to us that the shirt shown off in the Lyon x Emirates clip is not the 20-21 home kit. Instead, it's a shirt from the "badge of sport" collection that's sold by club.
@Footy_Headlines It's not the 2020-21 Home kit, It's juste another training kit for this Season - collection "badge of sport"https://t.co/apiOX1HQOB pic.twitter.com/6RyIl4sc0h
— 🖖Joss le Gone🖖 (@JosselinJossizq) February 10, 2020
French Ligue 1 club Olympique Lyonnais this week announced that they signed a deal with airline Emirates to become their new shirt sponsor. Together with the announcement, we might have received a first glimpse at the club's 2020-21 home kit.
#OLxEMIRATES @emirates et l'Olympique Lyonnais annoncent un nouveau partenariat !#EmiratesAirline #FlyEmiratesFlyBetter
— Olympique Lyonnais (@OL) February 6, 2020
Communiqué ➡ https://t.co/fxMu3fGJAB pic.twitter.com/LTG9ousDq9
Emirates Signs 5-Year Olympique Lyonnais Shirt Sponsor Deal
The new Emirates Lyon deal is valid for five years, from 2020-21 until 2024-25. The deal is worth between €20m and €25m per season, according to French newspaper Les Echos.
The Emirates “Fly Better” logo will appear on the front of the OL team’s training kits and playing jerseys for all the club’s matches, including the French Championship and European Cup until June 2025. In addition to being shirt sponsors, the agreement will provide Emirates with highly visible branding across Groupama Stadium, as well as hospitality, ticketing and other marketing rights.
Hyundai could become the club's sleeve sponsor from 2020-21 onwards, reports L’Equipe.
Emirates group chairman and chief executive, His Highness Sheikh Ahmed bin Saeed Al Maktoum said: “This partnership is more than just a commercial deal, but also reinforces Emirates’ investment and economic contribution to both the Lyon region, and France as a whole, a country where we have been present for nearly three decades.’’
Jean-Michel Aulas, President of the Olympique Lyonnais said: “The arrival of Emirates represents an incredible opportunity for our club and our city. We are delighted to be accompanied by a true world-class leader. Emirates embodies elegance and quality of service and is a premium brand with a proven track record in football and sports sponsorship. This long-term partnership is an excellent opportunity for both our brands. We are grateful to the Emirates team for their confidence in us and look forward to working together.”
Emirates and Olympique Lyonnais announce new partnership that will make Emirates the Lyon-based club’s Official Main Sponsor from the start of the 2020/2021 season. #OLxEmirates #FlyEmiratesFlyBetter #TeamOL @OL https://t.co/CcfSqZclrk pic.twitter.com/JWJ6YOleTx
— Emirates Airline (@emirates) February 6, 2020
As for the stadium's naming, the agreement signed with Groupama in July 2017 will end this summer. For the moment, Emirates does not seem to have concluded a contract to become the name sponsor of the OL Park.
Adidas Lyon 20-21 Home Kit To Be White / Golden?
The video to announce the kit deal shows off a white and gold Olympique Lyonnais kit, which might be the club's 2020-2021 home kit.
#OLxEMIRATES @emirates et l'Olympique Lyonnais annoncent un nouveau partenariat !#EmiratesAirline #FlyEmiratesFlyBetter
— Olympique Lyonnais (@OL) February 6, 2020
Communiqué ➡ https://t.co/fxMu3fGJAB pic.twitter.com/LTG9ousDq9
The possible Lyon 2019-20 home kit is white and golden with some sleek detailing on the sleeve cuffs.
Share your thoughts in the comments below.
Aston Villa 26-27 Third Kit Leaked - 2 New Pictures
@TheVillaHome has leaked two more images of Aston Villa's new 26-27 third kit. It was spotted on sale at a store in Tenerife, Spain.
The kit features a unique swirling pattern inspired by the entrance to Villa Park.
BK FREM 26-27 Home & Away Kits Released
Danish club Boldklubben FREM and kit supplier Craft have officially released the club's new home and away jerseys for the 26-27 season. Built around traditional roots and classic design cues, the new collection includes both short-sleeve and long-sleeve variations for the home shirt, alongside an elegant black and gold away kit.
The BK FREM 26-27 home kit retains the historic broad red and blue horizontal hoops that have characterized the club for decades. While the short-sleeve jersey offers a clean round-collar execution, the long-sleeve version draws inspiration from classic heritage shirts with a white polo collar and contrasting white cuffs. A repeating sequence of the club's crest runs along the top of the sleeves, adding a distinct visual accent. The central chest holds the FREM logo, flanked by Carlsberg and Craft logos, with main sponsor Fælleskassen featured prominently across the front.
Completing the range, the BK FREM 26-27 away jersey introduces a stylish black design elevated by subtle gold horizontal stripes. It shares the sleeve crest tape and white collar and cuff trim with the home design, giving the 26-27 collection a unified identity across both kits.
Classy Retro Look: Atlético CP 26-27 Away Kit Released
Portuguese Liga 3 side Atlético Clube de Portugal and local kit supplier Lacatoni have officially revealed the club's new away kit for the 26-27 season. The release delivers a strong vintage aesthetic for the Lisbon-based side, drawing heavy inspiration from classic mid-century football apparel.
The Lacatoni Atlético CP 26-27 away jersey is predominantly white and prominently features the club's signature tri-color chevron across the chest in light blue, red, and yellow. The shirt boasts a classic buttoned polo collar, subtle vertical fabric striping, a blue Lacatoni logo on the right chest, and the traditional club crest on the left chest. Blue sponsor branding from GRUCON is placed beneath the chevron, while the upper back includes sponsor text alongside a miniature chevron graphic.
The kit is completed with retro-styled light blue shorts.
Alajuelense 26-27 Home, Away & Third Kits Released
Costa Rican club Liga Deportiva Alajuelense and technical sponsor Umbro have officially revealed the club's new home, away, and third kits for the 26-27 season. The new collection draws inspiration from distinct chapters of the club's history and home stadium.
The 26-27 home kit features traditional red and black vertical stripes separated by thin white pinstripes, finished with a classic white crew-neck collar and matching cuffs. The away shirt is predominantly white and showcases an embossed cathedral mosaic pattern inspired by the Estadio Alejandro Morera Soto, complemented by gold sponsor logos and a polo collar with red and black trim.
Completing the collection, the gold third uniform pays tribute to the 1985-86 golden generation that secured the club's first CONCACAF Champions Cup title. The shirt features black sleeves, red and white detailing, a subtle lion texture pattern across the fabric, and a retro Alajuelense crest.
CP Cacereño 26-27 Home Kit Released
Spanish Primera Federación club CP Cacereño has officially revealed its new home kit for the 26-27 season, crafted by new technical supplier Hummel. Marking the beginning of their partnership, Hummel has delivered a distinctive dragon-themed design centered around the club slogan "No soy un futbolista, soy un dragón".
The Hummel CP Cacereño 26-27 home shirt features a rich green base highlighted by a bold graphic of a dragon across the front panel. White accents are featured on the classic collar, sleeve cuffs, and signature Hummel chevrons along the shoulders, alongside white sponsor branding and the full-color club crest.
Revealed in a special launch shoot inside the historic Palacio de los Golfines de Abajo in Cáceres, the new home kit will be worn during the upcoming 26-27 league campaign. White shorts and green socks complete the full kit ensemble.
Tottenham Hotspur Reveal Custom Embroidered Sydney Nameset by Rhapzo
During Tottenham Hotspur's pre-season tour in Australia, the North London club teamed up with custom embroidery brand Rhapzo to showcase a bespoke nameset for their 26-27 home kit. Unveiled at the club's pop-up venue, Spurs House in Sydney, the special design pays homage to iconic local landmarks while celebrating the club's journey down under.
The custom nameset features intricate embroidered back numbers incorporating a stitched graphic of the famous Sydney Opera House near the base of each digit. A thin golden accent thread runs through the core of the numbers to meet a mini Spurs cockerel crest, while the club's motto "to dare is to do" is delicately embroidered in cursive script underneath. The player names above are rendered in a clean, outlined geometric font.
Spurs players such as Lucas Bergvall, Richarlison, and Luca Williams-Barnett were pictured presenting their custom-embroidered 26-27 shirts. The limited customization highlights an artistic blend of fine embroidery craftsmanship and modern football shirt culture.
Barcelona Debut 26-27 Home Kit With Red Shorts & Socks vs Birmingham
FC Barcelona debuted their new Nike 26-27 home shirt during a pre-season friendly match against Birmingham City. However, rather than wearing the primary dark shorts standard for the design, the Catalan side took to the pitch in an alternative combination featuring red shorts and red socks.
The choice to pair the striped 26-27 home jersey with red shorts created a striking, predominantly red lower half. This alternative configuration might was used to avoid a socks clash with Birmingham City, but it was not really needed9
Port Vale 26-27 Away Kit Revealed
Puma and English League Two side Port Vale have officially launched their new away kit for the 26-27 season.
The shirt features an eye-catching geometric pattern in vibrant shades of purple and cyan, paired with clean white accents along the collar, side panels, and sleeve cuffs. Pop star and lifelong supporter Robbie Williams sponsors the jersey, featuring his 'RW' logo prominently on the chest in solid white to complete a standout look for the club on the road.
Santa Clara 26-27 Away Kit Leaked
The new CD Santa Clara 26-27 away kit produced by Puma has been officially released, showcasing a unique look inspired by the club's Azorean roots.
Built on a white base, the jersey features striking blue wavy graphic patterns across the front to represent the ocean surrounding the archipelago, complemented by dark navy logos, the regional Azores flag, and sponsor branding from Lebull.






