Last-Ever by New Balance: Liverpool 19-20 Champions Jersey Released
To celebrate Liverpool winning their first league title in 30 years, New Balance have just launched the brand-new 'Champions Jersey', a subtle update of the 2019-20 home shirt.
By all accounts this will be the last-ever Liverpool shirt released by New Balance before the club's switch to Nike, widely expected to happen immediately after the end of the current campaign.
Liverpool 19-20 Champions Jersey
This is the new Liverpool Champions shirt by New Balance.
Based on the regular 2019-2020 home jersey, the Champions shirt adds a special gold inscription around the crest on the chest.
"2019/20 Champions" is written above the logo, with "Liverpool Football Club" appearing underneath.
"Feel like a league champion with an emblazoned gold embroidered crest upon your chest to commemorate the league win. The Liverpool FC Home Short Sleeve Champions Jersey has been engineered for movement and breathability. NB DRY technology wicks moisture away from the skin to help you stay cool and comfortable like a true champion."
The Liverpool 19-20 Champions shirt is available to buy for £70 at New Balance.
What do you think of this shirt? Comment below, and make sure to check out the official Liverpool 2019-20 Premier League champions range as well.
Morecambe 26-27 Home & Away Kits Released
Morecambe FC have officially launched their new 26-27 home and away kits, produced by Surridge Sports. The club received massive backlash for posting AI images for the launch, and later posted a clearer CAD of the home shirt.
The home shirt features the club's traditional red color palette with black detailing, while the away kit introduces a bold combination of purple and yellow. Both designs incorporate modern elements to provide a fresh look for the upcoming National League North campaign.
The new Surridge Sports Morecambe 2026-27 jerseys are currently available for pre-order through the club's official online store.
Puma Kits Keep Ripping at the 2026 World Cup
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.
