Hertha Berlin To Change Main Sponsor One Year Early
Jul 16, 2020, by Chris
- Sponsorship Change: Hertha Berlin will replace their main sponsor, TEDi, a year early, despite the existing contract.
- New Sponsor Search: Hertha is actively pursuing a new main sponsor to increase revenue and elevate the club's image.
- Financial Goals: The club aims to improve its income through new sponsorship, marketing, and merchandising efforts, leveraging its investor's network.
German Bundesliga team Hertha BSC is working intensively on the commitment of a new main sponsor, German sports newspaper Kicker reports. Discounter TEDi, which has been on Berlin's chest since 2018, is to make way - and has agreed.
Since 2019, investor Lars Windhorst (Tennor Holding) has bought 66,6% of the shares of Hertha BSC for a total of around 400 million Euro. He wants Hertha to become a new big city club.
Hertha BSC Wants More Glamour & Money With New Main Sponsor
According to kicker information, the discounter has signalled its willingness to make way for the main sponsor ahead of schedule, despite the contract being dated until 30 June 2021.
A successor company is already in the starting blocks. This means that the capital city club could already enter the 2020/21 season with a new main sponsor. TEDi, previously sleeve sponsor, had replaced bet-at-home.com as Hertha jersey sponsor in 2018. The low-cost chain, which operates more than 2250 stores across Europe, pays the club around 7.5 million a year.
With a new main sponsor, Hertha wants to generate more money - and increase the glamour factor. The intended change is seen as a central element in the planned increase in the company's own income. Hertha wants - with the help of Investor Tennor's network - to improve the revenue situation in the areas of sponsoring, marketing and merchandising.
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SC Bastia 26-27 Home & Away Kits Released
French club SC Bastia has officially launched its new 26-27 home and away kits. Made by Adidas, the new Bastia 26-27 shirts are available to purchase online, with in-store availability starting on Monday. The home and away kits feature the traditional club colors of 'Bianch'è Turchinu' (white and blue), keeping a classic look for the upcoming season.
Wacker Innsbruck 26-27 Home & Away Kits Released
Austrian 2. Liga side Wacker Innsbruck have officially unveiled their new home & away kits, made by Adidas and to be worn in the upcoming 2026-27 season.
Both kits feature simple yet effective designs from Adidas. While the home kit uses traditional black as the dominant color, combined with green pinstripes, the away kit use a white base white large green and black vertical stripes across the shirt.
What do you think of Wacker Innsbruck 2026-27 home & away kits? Leave your thoughts in the comment below.
