Hertha Berlin To Change Main Sponsor One Year Early
Jul 16, 2020, by Chris
- Sponsorship Change: Hertha Berlin will replace their main sponsor, TEDi, a year early, despite the existing contract.
- New Sponsor Search: Hertha is actively pursuing a new main sponsor to increase revenue and elevate the club's image.
- Financial Goals: The club aims to improve its income through new sponsorship, marketing, and merchandising efforts, leveraging its investor's network.
German Bundesliga team Hertha BSC is working intensively on the commitment of a new main sponsor, German sports newspaper Kicker reports. Discounter TEDi, which has been on Berlin's chest since 2018, is to make way - and has agreed.
Since 2019, investor Lars Windhorst (Tennor Holding) has bought 66,6% of the shares of Hertha BSC for a total of around 400 million Euro. He wants Hertha to become a new big city club.
Hertha BSC Wants More Glamour & Money With New Main Sponsor
According to kicker information, the discounter has signalled its willingness to make way for the main sponsor ahead of schedule, despite the contract being dated until 30 June 2021.
A successor company is already in the starting blocks. This means that the capital city club could already enter the 2020/21 season with a new main sponsor. TEDi, previously sleeve sponsor, had replaced bet-at-home.com as Hertha jersey sponsor in 2018. The low-cost chain, which operates more than 2250 stores across Europe, pays the club around 7.5 million a year.
With a new main sponsor, Hertha wants to generate more money - and increase the glamour factor. The intended change is seen as a central element in the planned increase in the company's own income. Hertha wants - with the help of Investor Tennor's network - to improve the revenue situation in the areas of sponsoring, marketing and merchandising.
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What If Adidas Made Barcelona Kits?
Kit collector and insider @memorabilia1899 has shared an intriguing concept imagining how FC Barcelona would look if Adidas were the club's technical sponsor. Despite Barcelona having a long-term partnership with Nike extended through 2038, the fantasy of the German sportswear giant designing the Blaugrana's kits continues to spark conversation among football shirt enthusiasts.
The Adidas Barcelona concept leans heavily into retro aesthetics, combining classic vertical red and blue stripes with the iconic Trefoil logo on the chest. A dark blue polo collar, styled with 'BARÇA 1899' detailing, is paired with gold-orange accents seen across the Three Stripes on the shoulders and the centered Spotify sponsor logo. The full look is completed by navy blue shorts and matching socks.
Would you like to see Adidas manufacture Barcelona kits in the future, or does Nike remain the perfect fit for the Catalan giants?
VfL Osnabrück 26-27 Special DFB-Pokal Kit Released - Worn Against Bayern Munich
German club VfL Osnabrück have unveiled a special kit for their DFB-Pokal first-round clash against FC Bayern Munich. Manufactured by Capelli Sport, the one-off jersey pays homage to one of the biggest cup upsets in German football history, when Osnabrück defeated Bayern 5-4 at the Olympiastadion in Munich on September 23, 1978.
The Osnabrück 26-27 DFB-Pokal special shirt closely mirrors the clean aesthetic worn during that historic 1978 triumph. Predominantly white, it features a bold retro polo collar and matching sleeve cuffs in Osnabrück's signature purple.
Completing the look, the special edition kit is paired with matching white shorts and socks accented by purple detailing. The kit will be worn exclusively during the home cup tie against Bayern Munich at the Bremer Brücke and is available through the club's official retail channels.
Sergio Camello Scores Against Barcelona in White Adidas Predator 94 Remake Boots
Rayo Vallecano forward Sergio Camello delivered a notable boot spotting during their La Liga clash against FC Barcelona, taking to the pitch in the white Adidas Predator 94 remake boots. The Spanish striker put the heritage silhouette in the spotlight at Spotify Camp Nou, finding the back of the net twice while laced up in the inverted 1994 classic featuring a white base, black Three Stripes, and small, signature red accents.
