Hertha Berlin To Change Main Sponsor One Year Early
- Sponsorship Change: Hertha Berlin will replace their main sponsor, TEDi, a year early, despite the existing contract.
- New Sponsor Search: Hertha is actively pursuing a new main sponsor to increase revenue and elevate the club's image.
- Financial Goals: The club aims to improve its income through new sponsorship, marketing, and merchandising efforts, leveraging its investor's network.
German Bundesliga team Hertha BSC is working intensively on the commitment of a new main sponsor, German sports newspaper Kicker reports. Discounter TEDi, which has been on Berlin's chest since 2018, is to make way - and has agreed.
Since 2019, investor Lars Windhorst (Tennor Holding) has bought 66,6% of the shares of Hertha BSC for a total of around 400 million Euro. He wants Hertha to become a new big city club.
Hertha BSC Wants More Glamour & Money With New Main Sponsor
According to kicker information, the discounter has signalled its willingness to make way for the main sponsor ahead of schedule, despite the contract being dated until 30 June 2021.
A successor company is already in the starting blocks. This means that the capital city club could already enter the 2020/21 season with a new main sponsor. TEDi, previously sleeve sponsor, had replaced bet-at-home.com as Hertha jersey sponsor in 2018. The low-cost chain, which operates more than 2250 stores across Europe, pays the club around 7.5 million a year.
With a new main sponsor, Hertha wants to generate more money - and increase the glamour factor. The intended change is seen as a central element in the planned increase in the company's own income. Hertha wants - with the help of Investor Tennor's network - to improve the revenue situation in the areas of sponsoring, marketing and merchandising.
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Vintage Football Shirts
from Cult Kits
2012/13 Marseille *Player Issue* L/S Third Shirt (L) Adidas
1993/95 Bayern Munich #11 Away Shirt (L) Adidas
1990/92 Ennerre #1 *BNWOT* GK Template Shirt (L)
1994 France -96 Reusable Face Mask
2023/24 UNAM Pumas Home Shirt (L) Nike
2011/12 Marseille Gignac #10 Away Shirt (L) Adidas
1998/99 Real Madrid J.M Guti #14 Away Shirt (XL) Adidas
1995/97 Santos Laguna Track Jacket (L) Corona Sport
1995/97 Adidas GK Template Shirt (L) Adidas
2009/10 Everton Donovan #9 Home Shirt (L) Le Coq
Nike and Kids of Immigrants Goalkeeper Jersey + Total 90 Shoes Released
Nike and streetwear label Kids of Immigrants have officially unveiled a comprehensive collaborative capsule collection. This wider release expands significantly upon the retro football aesthetic, offering a full range of apparel, accessories, and highly unique modified footwear.
The undeniable centerpiece of the expanded collection is the introduction of two bespoke slip-on mules, which draw heavy inspiration from the iconic Nike Total 90 football boot. The mules arrive in two distinct colorways: a muted beige and olive green iteration featuring a speckled sole, alongside a darker, glossy black and rich brown patent leather version. Both pairs are unified by a striking red and yellow outlined Swoosh on the midfoot and tongue, matching the vibrant accents found on the collection's primary jersey.
Rounding out the collaborative effort is a selection of matching apparel and accessories designed to complete the capsule. The standout piece of these other items is a special 1990s keeper kit.
Which item from the Nike x Kids of Immigrants collection is your favorite? Let us know your thoughts in the comments below.
The Nicest Boot Combos of the 2025-26 Season
The 2025-2026 season saw some great boot x kit combos. Huge thanks to Unisport for the great round-up.
