All-New Belgian Pro League Logo + Brand Identity Launched - Sponsor Version

Wednesday, 8 July 2020
Update: The Pro League logo featuring the colors and logo of the league's sponsor Jupiler has been revealed. It looks much better than the previous one and the standard one, at least for us.

Jupiler Belgian Pro League 2020 Logo

The new Jupiler Belgian Pro League 2020 Logo is based on the standard version but with a bull and the colors of Jupiler, a Belgian beer.

"Software Logo": All-New Belgian Pro League Logo + Brand Identity Launched

"Closer to Football": The Belgian first division today unveiled its new brand identity - introducing the all-new Belgian Pro League.

The Pro League renewed its visual identity after 10 years. The branding was created together with branding agency Mirror Mirror, with whom they departed from a white magazine and focused on the essence.

Belgian Pro League 2020 Logo

A simplistic look, the new Belgian Pro League logo focuses on the core activity of the Pro League: 1 ball, 2 teams. The visual identity returns in the different league brands and forms the link between the institutional brand Pro League and the leagues.

Brand agency Mirror Mirror is proud of the result: "Our goal was to translate the uniqueness and identity of the Pro League into an overarching visual identity. One that is a perfect translation of what the organisation stands for: passion, emotion, connection and locality. We created a contemporary, strong logo that develops into a dynamic, visual system. We provided a toolbox that helps the Pro League create a lasting connection between clubs, players and supporters".

The visual identity is completed by a new baseline: Closer to football. This baseline breathes what we as the Pro League want to stand for.

"This baseline breathes what we as the Pro League want to stand for," says spokesman Stijn Van Bever. "The passion and love for our teams, the atmosphere in the stands, the intensity on the pitch, the camaraderie in the stands, the seat or in the cafe. We bring the fans closer to the clubs and the clubs closer to the fans, also through the collaboration with our new media partner Eleven Sports. The Pro League must become a strong brand, synonymous with football and passion".

The new sleeve badges of the Pro League were revealed as well - black / gold for the champions, and black / silver for other teams.

What do you think of the new Pro League logo and the brand identity of the Belgian league in general? Share your thoughts in the comments below.
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