All-New Belgian Pro League Logo + Brand Identity Launched - Sponsor Version
Update: The Pro League logo featuring the colors and logo of the league's sponsor Jupiler has been revealed. It looks much better than the previous one and the standard one, at least for us.
Jupiler Belgian Pro League 2020 Logo
The new Jupiler Belgian Pro League 2020 Logo is based on the standard version but with a bull and the colors of Jupiler, a Belgian beer.
"Software Logo": All-New Belgian Pro League Logo + Brand Identity Launched
"Closer to Football": The Belgian first division today unveiled its new brand identity - introducing the all-new Belgian Pro League.
The Pro League renewed its visual identity after 10 years. The branding was created together with branding agency Mirror Mirror, with whom they departed from a white magazine and focused on the essence.
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— Pro League ⚽️🇧🇪 (@ProLeagueBE) July 1, 2020
Vanaf vandaag trekt de Pro League een nieuw shirt aan.
📺Bekijk hier onze nieuwe look!
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À partir d’aujourd’hui, la Pro League endosse un nouveau maillot.
📺Découvrez notre nouveau look ici ! #ProLeague #DichterBijVoetbal #PlusProcheDuFootball pic.twitter.com/VicmKj2KL2
Belgian Pro League 2020 Logo
A simplistic look, the new Belgian Pro League logo focuses on the core activity of the Pro League: 1 ball, 2 teams. The visual identity returns in the different league brands and forms the link between the institutional brand Pro League and the leagues.
Brand agency Mirror Mirror is proud of the result: "Our goal was to translate the uniqueness and identity of the Pro League into an overarching visual identity. One that is a perfect translation of what the organisation stands for: passion, emotion, connection and locality. We created a contemporary, strong logo that develops into a dynamic, visual system. We provided a toolbox that helps the Pro League create a lasting connection between clubs, players and supporters".
The visual identity is completed by a new baseline: Closer to football. This baseline breathes what we as the Pro League want to stand for.
"This baseline breathes what we as the Pro League want to stand for," says spokesman Stijn Van Bever. "The passion and love for our teams, the atmosphere in the stands, the intensity on the pitch, the camaraderie in the stands, the seat or in the cafe. We bring the fans closer to the clubs and the clubs closer to the fans, also through the collaboration with our new media partner Eleven Sports. The Pro League must become a strong brand, synonymous with football and passion".
The new sleeve badges of the Pro League were revealed as well - black / gold for the champions, and black / silver for other teams.
What do you think of the new Pro League logo and the brand identity of the Belgian league in general? Share your thoughts in the comments below.
Vintage Football Shirts
from Cult Kits
2018/19 Chelsea Rudiger #2 Home Shirt (S) Nike
2016/17 Germany Away Shirt (S) Adidas
1980 Vitoria De Setubal #5 L/S Home Shirt (M) Patrick
2013/14 Colorado Rapids *Squad Signed* Player Issue Home Shirt (S) Adidas
2017/18 Real Madrid Lucas V #17 Away Shirt (S) Adidas
Bad Tackle – Tote Bag
2016/17 Norwich City Howson #8 *Match Issue* Home Shirt (M) Errea
2002/04 Argentina Batistuta #9 *Player Issue* Home Shirt (M) Adidas
1999/00 Lecce Home Shirt (L) Asics
1996/97 Real Madrid Away Shirt (L) Kelme
Derbystar Austrian Bundesliga 26-27 Match Ball Revealed
The Austrian ADMIRAL Bundesliga and technical partner Derbystar have officially unveiled the new official match ball for the upcoming 2026-2027 season. The new ball already made an early on-pitch debut last weekend during the crucial final round of the current campaign. Starting next season, the new design will be used uniformly across the top-flight ADMIRAL Bundesliga, the 2. Liga, and the Frauen-Bundesliga.
The Derbystar Austrian Bundesliga 26-27 match ball is heavily inspired by the ultimate goal of the domestic season: the championship trophy. Moving away from the vibrant magenta and turquoise of the previous campaign, the 26-27 ball features a classic black-and-white base enhanced by modern graphic applications.
The artwork intricately incorporates depictions of the trophies from all three participating leagues. Crucially, the design pays a special tribute to the iconic gold "Meisterteller" (Champions Plate), specifically celebrating the 50th anniversary of the famous trophy's first-ever presentation to the league winners back in 1977.
In addition to the standard primary match ball, Derbystar has also developed a vibrant High-Visible variant specifically designed for optimal tracking during poor weather or snowy winter conditions.
What do you think of this trophy-inspired black and white design for the new Austrian Bundesliga ball? Let us know in the comments below.
Decathlon Serie C 26-27 Ball Released
Lega Pro and sporting goods retailer Decathlon have officially presented the new Official Match Ball for the upcoming 2026-2027 Serie C season.
The Serie C 2026-2027 match ball boasts a very striking look, "inspired by the concept of energy, reflecting the intense passion and movement that characterizes the third tier of Italian football".
The highly refractive optical white base is decorated with dynamic, futuristic graphics featuring a chromatic texture that fades from cobalt blue to bright red, which is further highlighted by vibrant neon yellow accents.
What are your thoughts on the striking design of the new Decathlon Serie C match ball? Let us know in the comments below.
Adidas Italy 1992 Retro T-Shirt Leaked
We can leak the first images of a new Adidas Italy retro lifestyle t-shirt.
As part of a wider Originals collection aimed at national teams, this new piece brings a strong 1990s aesthetic back to the modern era. The release highlights the German brand's continuing strategy of mining its extensive design archives to create bespoke, off-pitch apparel for its top-tier federations.
The Adidas Italy retro t-shirt features a clean, off-white base color that immediately establishes a classic throwback feel. Drawing direct inspiration from the colors of the Italian national flag, the shirt incorporates striking green, white and red geometric blocks.
Adding heavily to the nostalgic appeal, the chest displays a centralized logo arrangement, featuring a classic Adidas wordmark and Trefoil paired with a faithful recreation of the historic Italian Football Federation crest used throughout the early 1990s.
Other Adidas federations will get the same range in their colors.
Adidas Germany 'Alternate History' 1992 Retro Jacket Leaked
We have the first image of a unique new Adidas Germany retro jacket, showcasing an intriguing new approach from the sportswear brand.
While the design instantly evokes strong nostalgia for the 1990s, this upcoming release is actually an "alternate history" creation. Despite its highly authentic vintage appearance and period-accurate details, this specific track jacket never actually existed in the official Adidas catalogues during the 1990s, making it a brand new addition to their retro-focused lifestyle collection.
To achieve this convincing old-school aesthetic, Adidas has utilized their classic 1992 template as the structural foundation for the design. The garment features a vibrant green base that heavily nods to Germany's traditional away kits of the era. The colors of the German national flag are cleverly completed on the sleeves through large geometric blocks that also recreate the 3 stripes.
The same jacket will also be released for Spain and other Adidas national teams.
Jesse Lingard Wears 'J Lingz' on His Corinthians Kit
Former Manchester United and England midfielder Jesse Lingard yesterday night wore a unique name on the back of his shirt for his current club, Corinthians.
During the Brazilian side's Copa do Brasil clash against Barra FC, Lingard took to the pitch with his popular moniker, 'J Lingz', printed above his squad number. Rather than a permanent vanity choice by the 33-year-old, this unusual kit alteration was part of a coordinated, team-wide initiative where all Corinthians players swapped their traditional names for their recognizable nicknames.
The temporary name changes were implemented as part of a promotional campaign for Brazil's Generic Drug Day, which is officially celebrated on May 20th. Driven by pharmaceutical brand Hypera, the initiative aimed to highlight the importance and reliability of generic medications in public health. By replacing the players' standard names with their nicknames, the club and the sponsor sought to creatively demonstrate that even if the name on the back is different, the player - and by extension, the generic medication - delivers the exact same performance and effect.
Lingard joined the Brazilian giants in March following a stint in South Korea with FC Seoul.



















